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The Dentists

Cosmetic dentist · Hillsborough (Auckland), Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

The Dentists

Cosmetic dentist · Hillsborough (Auckland), Central Auckland

Where you stand#155of 277 dentists
Overall health4.4/10across the eight areas

Going well

04Listings and social9.107Google search and traffic6.805Facebook page6.5

Where we can help

08Opening hours5.903Map positions3.402Reviews3.001Google listing2.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Dentists is a dental practice in Hillsborough, Auckland, providing dental care for people with routine needs and urgent tooth pain. The practice focuses on diagnosis and treatment without pressuring patients, with an approach that aims to help customers feel comfortable while receiving dental care.

The Dentists is a dental practice in Hillsborough, Auckland. It provides dental care for local customers, including people seeking help with painful teeth and those looking for ongoing treatment.

The practice presents diagnosis and treatment as central parts of its service. Its approach is to identify the cause of dental problems and explain the care needed, while helping patients address urgent concerns such as significant tooth pain and emergency root canal treatment.

Review themes describe a reassuring experience for customers, particularly when they are in pain or feeling concerned about treatment. Reviewers mention a comfortable, patient approach, clear attention to their concerns, and positive interactions with the dental team. The team is also described as caring and gentle.

The Dentists is locally distinguished by its Hillsborough location and its focus on providing dental care without making patients feel pushed into treatment. Its service combines clinical diagnosis and treatment with an emphasis on comfort, patience and straightforward support for people needing help with their teeth.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Dentists' Google Business Listing has low overall health, scoring 2.2 out of 10. The listing includes the business name, website, phone number, address and trading status, giving customers useful ways to find and contact the practice. The highest priorities are claiming the listing, adding a clear description and uploading photos, which would make the profile more complete and informative.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Dentists
3
The Dentists1✓
Own this business?
4.3 ★★★★★ (12)
Cosmetic dentist · Hillsborough (Auckland)
Open 5 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingCentral Auckland dentists · 277 businesses
You are #216 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Dentists has a below average Google Business review health score of 3.0 out of 10. The main concerns are a rating and review volume that trail local peers, with a star rating below the level customers commonly see. No reviews have received a reply, and the review count remains below the market midpoint, limiting confidence for customers comparing local dental practices.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
The Dentists
OverviewReviewsPhotosAbout
4.3★★★★★12 reviews
5
4
3
2
13
1How far your rating and your review count together can be trusted
Google reviewsCentral Auckland dentists · 277 businesses
You are #195 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Dentists has below average Google Maps visibility, with a health score of 3.4 out of 10. It ranks strongly for core Hillsborough searches, including dental implants, prosthodontics, dental clinics, hygienists and dentists, appearing in positions 2 or 3. The main gap is broader visibility across surrounding suburbs, where competitors are more likely to be seen by potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
3.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental clinic
1Top three for "dental clinic" in 1 suburb, seen in 1
1
ConfiDental4.8 ★ (65) · Cosmetic dentist
2
Lynfield Dental Centre4.8 ★ (54) · Cosmetic dentist
3
The Dentists24.3 ★ (12) · Cosmetic dentist
4
Affordable Dentists5.0 ★ (494) · Cosmetic dentist
Map positionsCentral Auckland dentists · 277 businesses
You are #182 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Dentists has a very high Citations & Social Presence health score of 9.1 out of 10. Strong, clearly connected Facebook, Instagram and LinkedIn profiles provide reliable signals across important platforms. The main gaps are the absence of an active TikTok account and listings on White Pages, Yelp, Infobel and Cylex, which may limit visibility for customers checking those services.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/the-dentists-group) found via: Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.1Strong
What customers seeWhere you rank
9:41
Gthe dentists hillsborough (auckland)
AllImagesMapsNews
FacebookthedentistsnzThe Dentists | Facebook✓
InstagramthedentistsnzThe Dentists | Instagram✓
LinkedInthe-dentists-groupThe Dentists | LinkedIn✓
Healthpointconfidental-hillsboroughFound through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialCentral Auckland dentists · 277 businesses
You are #27 for listings and social
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GoogleFacebookInstagramTikTokLinkedInHealthpointYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

The Dentists' Facebook page is above average overall, with a 6.8 out of 10 health score. It gives customers several direct ways to make contact, including a phone number and email address, and links to the practice's own website. The main limitations are a smaller follower audience, a brief introduction that does not explain the service or location, and no published street address.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
8 checks on your Facebook page. You're seeing 6 of them.
6.5Good
What customers seeWhere you rank
9:41
facebook
The Dentists✓
247 followers 1
Your home for oral health.2
FollowMessage
🌐 td.co.nz✓
☎ +64 800 843 336✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #98 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒td.co.nz✓✓
✓Favicon
1On-page score
2Meta description
3Page title
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.8Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
The DentistsNot in these results
3About 340 visits a month from search, across 206 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #90 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

The Dentists' hours cover 71% of the week's customer traffic, with closures mainly outside quiet periods, so the timing is mostly well aimed and one Saturday gap remains. Saturday 9am to 3pm is closed while customers are active, leaving customers to meet a closed door. The Dentists should open Saturday 9am to 1pm so customers can arrive for appointments during the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
5.9Room to grow
What customers seeWhere you rank
9:41
The Dentists
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #114 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#155of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #155 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

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