marketbaseExclusive Marketbase Report
Prepared for

The Dread Shed

Hairdresser · Somerfield, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

The Dread Shed

Hairdresser · Somerfield, Christchurch

Where you stand#160of 498 hair salons & barbers
Overall health6.8/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

The Dread Shed is a Christchurch-based dreadlock care business and online store supplying NZ-made natural products, beads and accessories. Established in 2005, it offers shampoos, balms, sprays and handmade beads alongside headbands, hats and showercaps. Customers can buy online with free NZ shipping over set thresholds and access local tidying services.

The Dread Shed is a Christchurch dreadlock care business and online store established in 2005. It produces and sells natural, NZ-made dreadlock care products and a range of accessories from a Christchurch base.

Its product range includes dreadlock shampoos, balms, locking sprays and soothing gels formulated with natural and organic ingredients. The Dread Shed also supplies gemstone, alloy and stainless steel beads, handmade beads, and practical accessories such as headbands, hats and showercaps.

Customers report professional, friendly service with clear communication and prompt delivery for online orders. Reviews note reasonable pricing and satisfaction with local tidying services provided by staff, including fast turnaround and a comfortable experience when receiving in-person care.

Locally, The Dread Shed combines a product-focused online shop with a neighbourhood service element for dread maintenance and tidying. The emphasis on NZ-made natural formulations, a wide bead and accessory selection, and both online fulfilment and in-person tidying help define its role within Christchurch's dreadlock care market.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

The Dread Shed's Google Business Listing shows a modest health score with solid foundational details and room to improve. Strengths include a live open status, a listed website link, a clear listing title, claimed status, and a phone number for direct inquiries. The main improvement is adding a logo, while the listing already features adequate photos that support visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
5.2Room to grow
9:41
Tiles © Esri
3
The Dread Shed✓✓
4.8 ★★★★★ (60)
Hairdresser · Somerfield
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Dreadlock Care & Products - Online Store

1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #239 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

The Dread Shed shows an above-average overall health score of 6.8 out of 10 for Google reviews, indicating solid performance with room to grow. Key findings include a good response rate and confident ratings, suggesting strong trust with customers, along with a healthy base of reviews. Ongoing engagement and consistent feedback are the main drivers of stability.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing 3 of them.
6.4Good
9:41
The Dread Shed
OverviewReviewsPhotosAbout
4.8★★★★★60 reviews
5
4
3
2
13
friendly staff 12dreads 9product 4tidy up 2packaging 2people 2
2How far your rating and your review count together can be trusted
A
Amelie B.★★★★★ · 2 years ago

Fast service. Great packaging and beautiful product. Thanks!

Response from the owner1

Thank you Amelie! :)

N
Nadia P.★★★★★ · 2 years ago

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #182 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

The Dread Shed shows a very low overall health score for Maps Search at 0.8/10, indicating limited visibility across Google Maps. The top findings include a modest presence in broader maps queries and a minimal borough presence, with the borough address recognised but room to lift local results. Focus should be on improving local visibility and search position.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.8Room to grow
9:41
1234Tiles © Esri
1Seen in 1 search across Christchurch, top three in none
1
Elite Hair & Extensions5.0 ★ (7) · Hairdresser
2
Forbidden Hair & Extensions4.7 ★ (36) · Hairdresser
3
August Hair Extensions5.0 ★ (4) · Hairdresser
4
Vai Hair Salon5.0 ★ (88) · Hairdresser
↓
The Dread Shed2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #457 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

The Dread Shed shows a healthy online presence with a high health score and strong Instagram and Facebook profiles. Key strengths include a very high trust score on those platforms and an active Fresha profile and category listing, which support customer reach. A potential area is TikTok, where no active profile is found, limiting reach to younger audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/the-dread-shed-ferniehurst-street-christchurch-n648X5) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.1Strong
9:41
Gthe dread shed somerfield
AllImagesMapsNews
FacebooktheDreadShedNZThe Dread Shed | Facebook✓
Instagramthedreadshed_nzThe Dread Shed | Instagram✓
NZWAOthe-dread-shed-nz-limitedThe Dread Shed | NZWAO
Freshathe-dread-shed-ferniehurst-street-christchurch-n648X5The Dread Shed | Fresha✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #96 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokNZWAOFreshaYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.

Top opportunity

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 4 of them.
9.2Strong
9:41
facebook
theDreadShedNZ
6K followers ✓
All about dreadlocks since 20051
FollowMessage
★ 38 reviews · recommended ✓
🌐 thedreadshed.nz✓
☎ +64 27 362 1770
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #42 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

The Dread Shed shows solid on-page health with a score of 8.1 out of 10. Key strengths include a title tag in the optimal 50-60 character range, fast page load under 3 seconds, a compact page size under 256KB, an H1 tag, and secure HTTPS resources. The main area for attention is meta description length and a few structural tweaks to tighten the on-page score.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒thedreadshed.nz✓
✓Page title
✓Page load speed
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

The Dread Shed shows a solid overall website traffic health with a 7.3 out of 10. This indicates decent visibility and room to grow. Key findings point to paid traffic underutilisation and room to improve organic value and rankings through targeted campaigns and content improvements.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.2Good
9:41
G
AllMapsImagesShopping
21No ads from you on any search
The Dread ShedNot in these results
3About 369 visits a month from search, across 104 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #140 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

The Dread Shed has no published opening hours, so alignment with Christchurch demand cannot be measured. As a result, there are no recorded hours that match high-demand windows and the business is effectively closed for time-based discovery. Publishing accurate hours would immediately reveal where services align with customer search peaks and where adjustments are needed.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.5Room to grow
9:41
The Dread Shed
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #423 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#160of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #160 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for