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The Dried Flower Room

Dried flower shop · Sydenham, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

The Dried Flower Room

Dried flower shop · Sydenham, Christchurch

Where you stand#49of 83 florists
Overall health4.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

The Dried Flower Room in Sydenham, Christchurch creates dried flower arrangements and installations for purchase and hire. They work with preserved materials to make bouquets, walls and event pieces, and offer next-day local delivery plus contactless pickup from their Linwood/City workroom. Customers can hire pieces for events or buy long-lasting arrangements.

The Dried Flower Room in Sydenham, Christchurch makes dried flower arrangements and installations available for purchase and for hire. The studio uses preserved and dried materials in bouquets, feature walls and event installations, and lists hire options alongside boxed, ribbon-tied bouquets intended to last for over a year.

Services focus on hire and sales of dried and preserved floral work. Products mentioned on the site include medium bouquets in neutral tones and larger installations such as hydrangea walls and photo backdrops. Delivery is offered locally with next-day availability for Christchurch orders when placed by 6pm, and contactless pickup is available from a workroom in Linwood/City by appointment.

Customer feedback highlights working with a small team described as down to earth and easy to deal with. Review themes emphasise bespoke, personalised service for events, seamless coordination for hires, and satisfaction with event backdrops used for ceremonies and large gatherings.

Locally, The Dried Flower Room positions itself as a supplier of long-lasting dried arrangements and hireable installations for Christchurch events, combining preserved-material products with practical local delivery and pickup options from their Linwood/City workroom.

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01Google listingMarketbase business report

Your Google listing

The Dried Flower Room shows a low overall health on Google Business Listing health, indicating room for improvement in profile completeness and engagement. The strongest current points are a live website link, claimed status, a visible listing title, a phone number, and a full address. Primary opportunities focus on status, logo, description quality, and expanding photos to raise visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
2.7Room to grow
9:41
Tiles © Esri
3
The Dried Flower Room✓✓
5.0 ★★★★★ (3)
Dried flower shop · Sydenham
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Dried flower arrangements & installations for purchase and hire.

1
Google listingChristchurch florists · 83 businesses
You are #61 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Dried Flower Room shows a low overall health in Google reviews, with a 2.7 out of 10. This indicates room for improvement, but some positive signals exist. The most notable finding is the top 10% star rating achieved, reflecting strong customer satisfaction among those who leave feedback. The business should focus on growing review volume and engaging with reviewers to build trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.3Room to grow
9:41
The Dried Flower Room
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
walls 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch florists · 83 businesses
You are #64 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Dried Flower Room shows an above-average health score of 6.3/10 for Google Maps rankings, with steady local visibility and solid performance in the borough. Top opportunities include maintaining and growing the suburb presence to reach the local midpoint and capitalising on visibility at or above the local median across aggregate searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.8Strong
9:41
1234Tiles © Esri
2Top three for "dried flower shop" in 71 suburbs, seen in 86
1
Flowers Across Christchurch4.9 ★ (140) · Dried flower shop
2
The Dried Flower Room15.0 ★ (3) · Dried flower shop
3
A Little Bit Floral5.0 ★ (52) · Dried flower shop
4
Tholsie & Co4.7 ★ (20) · Dried flower shop
Map positionsChristchurch florists · 83 businesses
You are #11 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Dried Flower Room shows a very high health score of 8.7, indicating strong social presence. Key findings include outstanding Facebook and Instagram profiles with very high trust scores. Opportunities remain in expanding other platforms (TikTok, Neighbourly, Yellow, LinkedIn, GrabOne) to broaden reach and trust among potential customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
7.1Good
9:41
Gthe dried flower room sydenham
AllImagesMapsNews
FacebookthedriedflowerroomThe Dried Flower Room | Facebook✓
InstagramthedriedflowerroomThe Dried Flower Room | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch florists · 83 businesses
You are #25 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
9 checks on your Facebook page. You're seeing 6 of them.
3.8Room to grow
9:41
facebook
thedriedflowerroom✓
226 followers 2
Dried and preserved flowers, available now and made to order. DM to purchase or to arrange a custom dried flower arrangement perfect for your home or special occasion Based in Toowoomba QLD. Free d...✓
FollowMessage
🌐 maps.google.com
PostsAboutPhotosReviews
Facebook pageChristchurch florists · 83 businesses
You are #52 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The Dried Flower Room shows moderate on-page SEO health, with a 5.6 out of 10 overall score. Key strengths include a valid favicon, adequate text content, an SEO-friendly URL and secure HTTPS. Two notable findings relate to meta description absence and suboptimal title tag length, which affect click-through potential and clarity.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒thedriedflowerroom.co.nz✓✓
✓Favicon
1Meta description
2On-page score
3Separate sites linking to you
Your websiteChristchurch florists · 83 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

The Dried Flower Room's website health for traffic is mid-range, indicating several opportunities to improve visibility and paid reach. Organic traffic is performing better than basic benchmarks, but paid activity remains minimal, suggesting room to start targeted campaigns and refine landing pages to convert visitors.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.4Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
The Dried Flower RoomNot in these results
31About 70 visits a month from search, across 31 searches
Google search and trafficChristchurch florists · 83 businesses
You are #39 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Dried Flower Room has no recorded opening-hours, so temporal alignment with Christchurch demand cannot be measured. The lack of published hours creates missed opportunities during peak search periods and prevents identifying times of good alignment or off-peak inefficiency. Adding clear hours will reveal which popular city-level windows the business should open for sales, hire pickups and deliveries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.6Room to grow
9:41
The Dried Flower Room
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch florists · 83 businesses
You are #70 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#49of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #49 overall
Open my free 7 days →
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