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The Fairy Nails

Nail salon · Spreydon, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

The Fairy Nails

Nail salon · Spreydon, Christchurch

Where you stand#78of 570 beauty businesses
Overall health8.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

The Fairy Nails is a nail and beauty salon in the Spreydon area of Christchurch offering manicures, pedicures and nail art. The salon emphasises sanitary, science-based nail services and also provides extras such as gel extensions and lash options. Customers can book specialised nail art as an add-on and should note the salon's cancellation and no-show policy.

The Fairy Nails is a nail and beauty salon located in the Spreydon part of Christchurch. It offers a range of treatments focused on manicures, pedicures and nail art, and promotes health-conscious, science-based nail care as part of its service offer.

Services listed include standard and specialised manicures and pedicures, gel extensions and nail art add-ons, with eyelash services noted on the salon's service list. The booking process asks clients to add nail art during booking when required, and the salon publishes a cancellation and no-show policy for appointments.

Customer feedback highlights friendly, professional staff and a relaxing salon environment. Reviews commonly mention careful foot and lower-leg massage, occasional hot stone massage, gentle background music and attentive nail work, with several customers returning after positive first visits.

Locally, The Fairy Nails is described as a sanitary salon that focuses on healthy nail practices and strong presentation of nail art. The combination of a health-first approach, booked nail-art options and added treatments such as massages and gel extensions are the practical points that distinguish The Fairy Nails for Christchurch clients.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

The Fairy Nails shows very high overall health on Google Business, indicating a well-optimised, complete profile. The most notable strengths are a claimed listing with full control and clear contact details via a listed phone number and website, plus an Open-for-Business status that communicates availability to customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 4 of them.
9.8Strong
9:41
Tiles © Esri
The Fairy Nails✓✓
4.7 ★★★★★ (164)
Nail salon · Spreydon1
Open 5 days · late Tue, Wed, Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At The Fairy Nails, we recognise the confidence and happiness that an expertly executed manicure, pedicure and/or nail art can bring to an individual. In a socially fragile society where a little negativity and uncertainty can easily throw us off our day, our hope is that we can put a little bit of it back together. After all, every person deserves an opportunity to be happy, right? That is why the overarching vision at The Fairy Nails, is to be a catalyst for positive industry-wide reform through providing heathy nail services, science-based nail treatments, and stunning nail art. Let us be the benchmark that other salons need to follow, to make it an industry-wide standard that a trip to your local salon is expected to be a positive one.

Google listingChristchurch beauty · 570 businesses
You are #12 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Fairy Nails shows a moderate overall health in Google reviews, with a 4.5/10 health score and a solid growth in engagement. Notable findings include a rising Google star rating and strong listing reviews, alongside improving but still limited review responses. The business benefits from continued customer-focused service and proactive engagement to raise confidence and reach higher review counts.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
5.9Room to grow
9:41
The Fairy Nails
OverviewReviewsPhotosAbout
4.7★★★★★164 reviews
5
4
3
2
12
welcoming staff 20calm atmosphere 18lashes 10talented nail technician 10gel extensions 8gel manicure 8
3How far your rating and your review count together can be trusted
C
Charli★ · Edited a month ago

Super disappointed at the service and problem resolution, my nails have been utterly damaged!! Which is a shame as it would have become my new regular with how good the nails looked done. After contacting they claimed the damage was due to...

Response from the owner1

Hello Charli. Thank you for your feedback. And we gave up to give more explanation to you. You win. We left our reply email here to be fair . You already took the cuticle oil and the last day...

A
Alexis S.★ · 4 months ago

It was a horrible experience I used to love goung here thinking it was cheap since I had gone nowhere else but the owner always filed the nails to short somethings making my fingers bleed and the nails would start coming off in less then tw...

Response from the owner

Hi Alexis thank you for your feedback and we just double check your booking, it was 2 months ago. You did not contact us and wait until now to put the negative review. You and your friend did not answ...

Google reviewsChristchurch beauty · 570 businesses
You are #234 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Fairy Nails shows a high health in Google Maps search results with an overall score of 8.0 out of 10, indicating strong visibility across local searches. Key takeaways include top rankings for nail salon queries in Somerfield, Spreydon and Westmorland, and solid presence in nearby areas. There are opportunities to broaden visibility further in the borough and suburb results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.5Good
9:41
1234Tiles © Esri
2Top three for "nail salon" in 4 suburbs, seen in 30
1
The Fairy Nails14.7 ★ (164) · Nail salon
2
Studio Nails5.0 ★ (10) · Nail salon
3
Lush Nail Lab5.0 ★ (10) · Nail salon
4
E-Nails3.6 ★ (137) · Nail salon
Map positionsChristchurch beauty · 570 businesses
You are #145 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The health score for The Fairy Nails is below average, indicating limited social presence and directory visibility. The strongest finding is a robust Facebook presence. Additional value comes from a TikTok directory listing and a Fresha directory page, which offer some broader visibility beyond the main profiles.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
3.7Room to grow
9:41
Gthe fairy nails spreydon
AllImagesMapsNews
FacebookThe-Fairy-Nails-61563322288420The Fairy Nails | Facebook✓
Tiktokdiscover/fairy-nails-nz-christchurchThe Fairy Nails | Tiktok2
Instagramfairynailstudio_The Fairy Nails | Instagram1
Freshalp/en/bt/nail-salons/in/nz-christchurch/christchurch-centralFound through search, not linked from anything you own
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #359 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
3.1Room to grow
9:41
facebook
people2
502 followers 3
Where the magic happens <3
FollowMessage
🌐 thefairynails.co.nz✓
☎ +64 21 144 6355✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #396 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

The Fairy Nails shows a very strong on-page SEO health, with a score near perfect. The most notable findings are an excellent Title Tag and favicon, plus a relevant meta description. The remaining opportunities focus on technical tweaks, notably adding an H1 tag and refining the meta description length for optimal readability.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    Pages linking to youFewer pages link to yours than most of this market, so search engines have few routes into your site.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒thefairynails.co.nz✓
✓On-page score
✓Page title
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteChristchurch beauty · 570 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

The Fairy Nails shows a very strong overall website traffic health, with a health score of 9.1 out of 10. This indicates solid performance in organic visibility and traffic, though paid search activity is not yet evident. The most notable findings are the exceptional organic traffic value and top local SERP presence, along with a strong local organic footprint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
9.3Strong
9:41
Gnail salon spreydon
AllMapsImagesShopping
321No ads from you on any search
studionails.co.nzStudio Nails Christchurch – Studio_Nails_NZ
thefairynails.co.nzThe Fairy Nails Christchurch – Manicures, Pedicures & More

The Fairy Nails offers a gender diverse selection of nail treatments and services. From our masterfully applied gel manicures to our luxury pedicures. Read more

www.facebook.comPerfectnails Nz | Christchurch
About 5,788 visits a month from search, across 443 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #42 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Fairy Nails generally aligns well with local demand: 51 hours of weekly open time match peak search periods, and there are no low-demand open hours. Strong alignment appears midweek and on Saturday afternoons (notably Tuesday 11am, Wednesday 3pm, Thursday 4pm, and Saturday 1-2pm). Missed opportunities occur on Monday late morning and early afternoon and on Sunday early afternoon, suggesting selective hour adjustments could win more bookings.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.5Strong
9:41
The Fairy Nails
OverviewReviewsPhotosAbout
Hours ✓
MondayClosed
Tuesday9am-7pm
Wednesday9am-7pm
Thursday9am-8pm
Friday9am-8pm
Saturday9am-6pm
SundayClosed
Popular times Monday · Spreydon
9a10a11a12p1p2p3p4p
When people in Spreydon look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #27 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#78of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #78 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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