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The Farm Office

Bookkeeping service · Burnside, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

The Farm Office

Bookkeeping service · Burnside, Christchurch

Where you stand#28of 245 accountants
Overall health8.9/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

The Farm Office provides remote bookkeeping and payroll services for farmers and agribusinesses from Burnside, Christchurch. The team handles GST, invoicing, bank reconciliations, payroll, PAYE, RWT and fuel excise tax returns, and lets clients tailor monthly service packages. They position themselves as part of a farm's team so farmers can concentrate on running the business.

The Farm Office is a bookkeeping and payroll provider based in Burnside, Christchurch, serving farmers and agribusiness clients across New Zealand. The practice focuses on dairy farms, sharemilkers and contract milkers, and also works with sheep, beef and deer farms, graziers and orchards, plus related agribusinesses.

Services include GST preparation, invoicing, bank statement reconciliation, bill processing, payroll and PAYE, cashflow budgeting, Fuel Excise Tax Returns, RWT returns and reporting. Clients can tailor a monthly services package so the team handles the financial tasks that match each farm's needs. The Farm Office describes its work as remote, acting as a virtual farm office.

Customers commonly report the team is efficient, friendly and willing to help beyond routine duties, and that their involvement makes day-to-day financial management easier. Reviews mention long-term relationships and a sense that The Farm Office integrates with the farm team to keep records, reporting and payroll up to date. Communication is noted as accessible, with a small team available by phone and email for queries and support.

Locally, The Farm Office is positioned as a specialist bookkeeping and payroll partner for farming operations who prefer a remote, tailored service. The combination of agricultural experience, a focus on dairy and other farm types, and the option to choose monthly tasks distinguishes the firm for clients seeking bookkeeping and payroll support from Burnside, Christchurch.

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01Google listingMarketbase business report

Your Google listing

The Farm Office shows a healthy Google Business Listing with an 8.5/10 health score, indicating strong completeness and accuracy. Key strengths include a verified, claimed listing with a visible phone number and a functioning website link, plus an open-for-business status that correctly reflects availability for customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
8.4Strong
9:41
Tiles © Esri
3
The Farm Office✓✓
5.0 ★★★★★ (4)
Bookkeeping service · Burnside1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

The Farm Office provides 'done for you' bookkeeping and payroll services for farmers and agribusinesses. We become part of your team, you can concentrate on running your business and we will run your financials for you remotely. We do GST, create invoices, reconcile bank statements, load bills to pay, payroll, PAYE, cashflow budgeting, Fuel Excise Tax Returns, RWT returns and reporting. You tailor your monthly services package and we become part of your team. Call us on 027 557 5521

2
Google listingChristchurch accountants · 245 businesses
You are #41 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Farm Office shows a healthy Google review profile with a high star rating and good total reviews, but it has not yet engaged with any reviews. Overall health is strong, with potential gains from boosting owner responses to feedback.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
7.8Good
9:41
The Farm Office
OverviewReviewsPhotosAbout
5.0★★★★★4 reviews 3
5
4
3
2
1✓
team 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #54 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Farm Office shows a below-average health score of 4.2 out of 10 on Google Maps searches, indicating limited overall visibility. The strongest opportunity is to improve aggregate Maps results while also consolidating the suburb presence, which has moved above the bottom quartile but still needs growth to reach the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
4.2Room to grow
9:41
1234Tiles © Esri
1Top three for "payroll service" in 1 suburb, seen in 10
1
SBA Small Business Accounting Burnside5.0 ★ (29) · Bookkeeping service
2
Easy Accounting5.0 ★ (2) · Bookkeeping service
3
Business Solutions Certified Accountants & Bookkeepers3.0 ★ (2) · Bookkeeping service
4
The Farm Office25.0 ★ (4) · Bookkeeping service
Map positionsChristchurch accountants · 245 businesses
You are #143 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Farm Office shows very high overall health with strong social profiles and active business directories. Key strengths include outstanding Instagram and Facebook presences with high trust scores, and a well-maintained LinkedIn Company listing. Top opportunities focus on expanding presence in TikTok, LinkedIn, TikTok Directory, GrabOne, and Neighbourly to broaden reach and trust among potential customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/the-farm-office-ltd) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.4Strong
9:41
Gthe farm office burnside
AllImagesMapsNews
LinkedInthe-farm-office-ltdThe Farm Office | LinkedIn✓
Instagramthe.farm.officeThe Farm Office | Instagram✓
FacebookfarmofficeThe Farm Office | Facebook✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #16 for listings and social
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GoogleFacebookInstagramTikTokLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
8 checks on your Facebook page. You're seeing 5 of them.
10.0Strong
9:41
facebook
farmoffice✓
350 followers 1
Helping farmers & agribusinesses enjoy running their business by removing stress and time pressure. We meet the deadlines and provide information to make good decisions by doing the bookkeeping, cash...2
FollowMessage
🌐 farmoffice.co.nz✓
☎ +64 27 557 5521✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #2 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The Farm Office's on-page health for its Christchurch site shows a solid technical base with a 7.5/10 health score. Key strengths include a valid favicon, fast load times under 3 seconds, a compact page size, and sufficient text. The main opportunity lies in refining the meta description length and addressing render-blocking resources to further improve performance.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒thefarmoffice.co.nz✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Farm Office shows a health score of 6.1 out of 10 for website traffic, which is above average and indicates reasonable performance with room to improve. Key findings include no measurable paid traffic yet and mid-range organic traffic value, suggesting focus on paid strategy and content/SEO refinement can yield meaningful gains.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.1Good
9:41
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AllMapsImagesShopping
21No ads from you on any search
The Farm OfficeNot in these results
3About 15 visits a month from search, across 12 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #96 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Farm Office's published hours align strongly with several high-demand weekday windows, especially Thursday 9am-3pm where searches peak. However the listing is closed across several popular weekend times - notably Sunday mornings and Saturday 4pm - creating missed opportunities. No open hours fall in low-demand periods, so current hours are efficient but could be adjusted to capture weekend enquiries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.0Good
9:41
The Farm Office
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5:30pm
Tuesday9am-5:30pm
Wednesday9am-5:30pm
Thursday9am-5:30pm
Friday9am-5:30pm
SaturdayClosed
SundayClosed
Popular times Thursday · Burnside
8a9a10a11a12p1p2p3p4p5p
When people in Burnside look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #99 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#28of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #28 overall
Open my free 7 days →
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