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The Finance Factory

Mortgage broker · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

The Finance Factory

Mortgage broker · Christchurch Centre, Christchurch

Where you stand#89of 123 mortgage brokers
Overall health2.8/10across the eight areas

Going well

08Opening hours10.004Listings and social7.707Google search and traffic6.1

Where we can help

01Google listing4.805Facebook page3.603Map positions2.002Reviews0.906Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Finance Factory is a mortgage and finance advisory brokerage based in Christchurch Central City. They state they focus on minimising interest cost, maximising tax efficiency, and optimising debt against assets. The firm positions itself as offering more than basic broker services and acts as an adviser on broader finance optimisation for clients in Christchurch.

The Finance Factory is a mortgage and finance advisory brokerage located in Christchurch Central City, Christchurch. They describe themselves as an expert finance advisory brokerage working with local clients on lending and finance decisions.

They state their core services include minimising interest cost, maximising tax efficiency, and optimising debt against assets. The business presents these areas as the primary focus of their advisory work and finance structuring advice.

The Finance Factory contrasts its approach with what it says is a common broker practice of simply passing client information to a bank. They state an intent to provide more involved advisory support rather than only submitting paperwork, aiming to manage interest and tax outcomes alongside lending arrangements.

Locally, The Finance Factory is positioned as a Christchurch Central City brokerage concentrating on finance optimisation for customers. Clients can expect advisory-led conversations about interest, tax efficiency and debt in relation to assets when dealing with the firm.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Finance Factory shows a solid presence on Google, with a credible health score of 5.0 out of 10. This indicates room for improvement, particularly around listing description and photos, while basic details like title, phone, website and claimed status are correctly in place.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Finance Factory
3
The Finance Factory✓✓
0.0 ★★★★★ (0)
Mortgage broker · Christchurch Centre2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We are here to help you. The Finance Factory is an expert finance advisory brokerage that ensures we are minimising your interest cost, maximising your tax efficiency, and optimising debt against your assets. Not all mortgage brokers are created equal. It's a very easy industry to get into and most brokers will get your information and send it to the bank.

1
Google listingChristchurch mortgage brokers · 123 businesses
You are #65 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Finance Factory shows a very low Google Business health score, indicating customers may be hesitant to engage. Key findings include a lack of reviews and no owner responses, with a weak overall rating confidence. The top opportunities focus on encouraging positive reviews, establishing a visible star rating, building review volume, and starting to respond to feedback.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
0.9Room to grow
What customers seeWhere you rank
9:41
The Finance Factory
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch mortgage brokers · 123 businesses
You are #112 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Finance Factory shows a very low health score in Google Maps search at 0.7/10, indicating limited visibility. The strongest signal is ranking for a mortgage-related keyword in Christchurch, with the term finance broker in richmond (christchurch city) at position 16. Focus should be on improving maps presence in the local suburb and broader city queries to lift overall visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou barely turn up in Google Maps searches across the suburbs around you, so the customers who search by what they need rather than by your name never see you at all.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
2.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
finance broker
1Seen in 1 search across Christchurch, top three in none
1
Three Pillars Finance5.0 ★ (31) · Mortgage broker
2
Craig Brown - Mortgage Adviser, Guardian Smith Christchurch5.0 ★ (5) · Mortgage broker
3
Platinum Finance4.9 ★ (446) · Mortgage broker
4
Sentinel Wealth - Brendon Thornley5.0 ★ (22) · Mortgage broker
↓
The Finance Factory2Further down, below the first results
Map positionsChristchurch mortgage brokers · 123 businesses
You are #98 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Finance Factory shows a solid overall health, with an above-average score that suggests stability in its social and directory presence. Key strengths include outstanding Instagram and Facebook profiles with very high trust scores, indicating strong brand authority and audience engagement. Opportunities exist to expand on LinkedIn, TikTok, Neighbourly, and Yellow Directory listings to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Finance Advisers ProviderWe can see your Finance Advisers Provider listing (https://financeadvisers.co.nz/the-finance-factory-nz-limited-christchurch-FSP1009117) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
7.7Good
What customers seeWhere you rank
9:41
Gthe finance factory christchurch centre
AllImagesMapsNews
Finance Advisers Providerthe-finance-factory-nz-limited-christchurch-FSP1009117The Finance Factory | Finance Advisers Provider✓
FacebookthefinancefactorynzThe Finance Factory | Facebook✓
InstagramthefinancefactorynzThe Finance Factory | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #29 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFinance Advisers ProviderYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
9 checks on your Facebook page. You're seeing 6 of them.
3.6Room to grow
What customers seeWhere you rank
9:41
facebook
thefinancefactorynz✓
669 followers 2
If you are looking to purchase your first home, dream home, grow your portfolio or refinance your mortgage, you’re in the right place.
FollowMessage
🌐 thefinancefactory.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #79 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

The on-pageSEO health for The Finance Factory is 5.2 out of 10, indicating average technical health. The most important findings are: a valid favicon exists, and there are no render-blocking resources, plus an H1 tag and fast page load under 3 seconds. Opportunities include meta description and title tag lengths needing adjustment, and URL structure not yet fully SEO-friendly.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒thefinancefactory.co.nz✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2Meta description
3Page title
Your websiteChristchurch mortgage brokers · 123 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Finance Factory's website shows an above-average health of 5.8 out of 10 for website traffic, with room to grow paid and organic visibility. Key findings include no measurable paid traffic yet and mid-range organic traffic value, suggesting opportunities to improve both paid campaigns and content optimisation to lift rankings and conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.1Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
The Finance FactoryNot in these results
3About 40 visits a month from search, across 36 searches
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #49 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Finance Factory's published hours show poor temporal alignment with local demand: the health score is 0.9/10 and city-level popularity data is not available, so no specific peak-match hours can be confirmed. The provided dataset did not list any clearly identified strong alignment or detailed missed-peak hours. Practical next steps are listed below to resolve gaps and test adjusted hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
The Finance Factory
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#89of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #89 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

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We're not. Here's how we're different →

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  • Real New Zealand data.Every one of the 123 mortgage brokers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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