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The Florist Ballantynes

Florist · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

The Florist Ballantynes

Florist · Christchurch Centre, Christchurch

Where you stand#44of 83 florists
Overall health4.8/10across the eight areas

Going well

07Google search and traffic9.9

Where we can help

04Listings and social4.803Map positions2.602Reviews2.305Facebook page2.008Opening hours1.601Google listing0.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Florist Ballantynes is the florist within Ballantynes department store in Christchurch Central City. The shop supplies bouquets and floral arrangements for everyday occasions and graduations, with a focus on bright, cheerful designs. Reviews note creative, adaptable staff and reasonable pricing, and the outlet serves both walk-in customers and those seeking bespoke arrangements from a central city location.

The Florist Ballantynes operates from Ballantynes department store in Christchurch Central City, serving local customers and visitors to the central city retail precinct.

Services include bouquets, floral arrangements and bespoke work for occasions such as graduations and personal gifts. Information on the site identifies the florist as part of the department store's wider offering in fashion, beauty and homewares, and emphasises curated floral designs.

Customer feedback highlights cheerful and bright floral designs, with frequent mentions of staff who are creative, kind and adaptable. Reviews describe flexibility around customer requests and several accounts of arrangements delivered or prepared to match specific ideas and events.

Located inside a well-known central city department store, The Florist Ballantynes is positioned for convenient walk-in purchases as well as custom orders. Local customers point to the staff's responsiveness and creative approach as a consistent part of the experience.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Florist Ballantynes shows a fragile Google Business presence, with a health score of 0.5/10 indicating many gaps. The most important findings are that the listing has a phone number, a full address and a main image, but lacks a website link, claimed status, open status, a meaningful description and a logo.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
0.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Florist Ballantynes
The Florist Ballantynes1✓
Own this business?
5.0 ★★★★★ (3)
Florist · Christchurch Centre
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch florists · 83 businesses
You are #77 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Florist Ballantynes shows overall health with a 2.6/10 score, indicating low overall Google review health. The strongest point is a top-10% star rating signaling high customer satisfaction. The main improvement areas are responding to reviews, growing total reviews, and continuing to nurture positive experiences to lift confidence and listing performance.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.3Room to grow
What customers seeWhere you rank
9:41
The Florist Ballantynes
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch florists · 83 businesses
You are #64 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Florist Ballantynes shows a low overall health on Google Maps, with a 2.7/10 score, indicating limited visibility. Key findings include a decent borough presence above the bottom quartile and notable rankings for city centre keywords such as florist and flower delivery in christchurch centre. Opportunities focus on raising aggregate and borough maps visibility further.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
2.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
florist
1Seen in 6 searches across Christchurch, top three in none
1
Flowers Across Christchurch4.9 ★ (140) · Florist
2
Flowers by Jasmine4.8 ★ (18) · Florist
3
Court Florist4.9 ★ (166) · Florist
4
The Florist Ballantynes25.0 ★ (3) · Florist
Map positionsChristchurch florists · 83 businesses
You are #62 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Florist Ballantynes shows a healthy overall social and directory presence, with a health score of 7.3 out of 10. Key strengths are outstanding Facebook and Instagram profiles, indicating strong engagement and brand visibility. Opportunities lie in expanding profiles across TikTok, LinkedIn, Neighbourly and Yellow, to improve trust and discoverability among broader local audiences.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Having a Facebook page at allWe found your Facebook Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
Gthe florist ballantynes christchurch centre
AllImagesMapsNews
Instagramballantynes_department_storeThe Florist Ballantynes | Instagram✓
Yelpballantynes-christchurchThe Florist Ballantynes | Yelp
FacebookBourbon.Rose.Florist.NZFound through search, not linked from anything you own1
Direct2Floristcentral-city-flowers-f300236Found through search, not linked from anything you own
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch florists · 83 businesses
You are #44 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpDirect2FloristYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe found your Facebook Profile page through search rather than through anything you own. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
facebook
the florist ballantynes christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch florists · 83 businesses
You are #67 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

The Florist Ballantynes shows strong on-page setup with a solid health score and solid fundamentals. Key achievements include a valid favicon, compact page size, a relevant title tag, an SEO-friendly URL and HTTPS content. Primary opportunities focus on refining the H1 tag, nudging meta description length, and improving the text-to-page size ratio to balance content and technical elements.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    Meta descriptionYour search summary is close to the length that usually survives intact, so the length is near enough settled and the wording is what moves people now.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒ballantynes.co.nz✓
✓Separate sites linking to you
✓The shape of your link profile
1On-page score
2Page title
3Meta description
Your websiteChristchurch florists · 83 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The overall health is very strong, indicating a robust ability to attract organic traffic and maintain top local visibility. Key findings show outstanding organic traffic total and excellent organic SERP coverage, with organic value in the highest percentile. Paid traffic shows solid progress, with room for optimisation in spend, volume, and keyword footprint.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsYour paid search activity is smaller than most businesses advertising here.
  • 2
    Monthly ad visitsYou are getting fewer visitors from paid search than the middle of the businesses advertising here.
  • 3
    Search terms you advertise onYour ads cover more search terms than the middle of the businesses advertising here, so you appear at the top for a decent spread of searches.
6 checks on your search and traffic. You're seeing all of them.
9.9Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
The Florist BallantynesNot in these results✓
✓✓About 103,746 visits a month from search, across 19,031 searches
Google search and trafficChristchurch florists · 83 businesses
You are #2 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Florist Ballantynes currently has no recorded opening-hours data, so alignment with Christchurch demand patterns cannot be mapped. Because hours are missing, the report cannot identify when the shop is open during local peak search times or closed during high-demand windows. Adding published hours would allow clear identification of strong alignment, missed opportunities and low-demand inefficiencies.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.6Room to grow
What customers seeWhere you rank
9:41
The Florist Ballantynes
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Thursday · Christchurch Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch florists · 83 businesses
You are #70 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#44of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #44 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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