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The Flower House

Florist · Waimakariri District Coast, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

The Flower House

Florist · Waimakariri District Coast, Christchurch

Where you stand#34of 83 florists
Overall health6.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

The Flower House is a Pegasus-based florist serving North Canterbury and Christchurch. Since 2018 it supplies fresh cut flowers, handcrafted bouquets and curated gift boxes, with wedding and event work available. The studio operates by message-first order and offers same-day delivery to Pegasus, Ravenswood and Woodend for orders placed before 2pm.

The Flower House is a local florist based in Pegasus, serving North Canterbury, Christchurch City and nearby towns. Operating since 2018, the studio focuses on fresh cut flowers, handcrafted bouquets and curated gift boxes, and takes enquiries for wedding and event floral packages.

The Flower House accepts online orders, phone or text enquiries and operates on a message-first basis rather than a shopfront; pickups and deliveries are available. The studio notes a selection of fresh blooms is also stocked at New World Ravenswood, and same-day delivery is offered to Pegasus, Ravenswood and Woodend for orders placed before 2pm.

Customers commonly report an easy ordering experience, fresh and well-arranged flowers, and friendly, personal service. Reviews highlight value for money, prompt communication and bouquets that arrive looking as expected; several customers mention repeat orders for personal bouquets and community uses such as gifts from local groups.

Locally, The Flower House presents as a small, hands-on studio that blends everyday orders, event work and curated gift options. Its message-first approach, local delivery windows and presence supplying fresh stems to a nearby supermarket make it a convenient choice for Pegasus and surrounding North Canterbury communities.

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01Google listingMarketbase business report

Your Google listing

The Flower House shows a below-average health score on Google Business Listing at 3.5 out of 10, with room to improve in status, photos and description. Current strengths include a claimed listing, a working website link, a visible title, a listed phone number and a full address, which support accessibility and trust for customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
7.4Good
9:41
Tiles © Esri
2
The Flower House✓✓
5.0 ★★★★★ (43)
Florist · Waimakariri District Coast1
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Step into The Flower House, a local Pegasus florist that has been providing stunning blooms since 2018. We offer a beautiful selection of fresh cut flowers, handcrafted bouquets, and curated gift boxes perfect for any occasion. Whether you're planning a wedding, an event, or seeking a heartfelt tribute, we are dedicated to providing beautiful floral arrangements to North Canterbury and Christchurch. Enjoy same-day delivery to Pegasus, Ravenswood, and Woodend when you order before 2pm.

3
Google listingChristchurch florists · 83 businesses
You are #22 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Flower House shows a mixed Google review health with a 5.1 out of 10 health score, indicating average overall performance. The top strength is a stellar star rating in the top 10% for customer satisfaction. A key area to address is engaging with customers by replying to reviews, as no responses have been observed yet.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
5.2Room to grow
9:41
The Flower House
OverviewReviewsPhotosAbout
5.0★★★★★43 reviews 2
5
4
3
2
1✓
bouquets 9wedding flowers 8bridal bouquet 2local florist 2value for money 2candles 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch florists · 83 businesses
You are #40 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Flower House shows a low overall health score on Google Maps at 2.2 out of 10, indicating limited visibility. Key findings include a decent top ranking for local flower delivery and florist-related terms in wider Christchurch/posti codes, but minimal presence within the borough. Focus remains on improving local Maps visibility to capture nearby customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.3Room to grow
9:41
1234Tiles © Esri
1Top three for "flower delivery" in 1 suburb, seen in 7
1
Laura King Flowers5.0 ★ (45) · Florist
2
The Flower House25.0 ★ (43) · Florist
3
Rangiora Flowers4.3 ★ (72) · Florist
4
Fi's Flowers N Art5.0 ★ (42) · Florist
Map positionsChristchurch florists · 83 businesses
You are #64 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Flower House shows very strong overall health in local social presences, with a health score of 8.9 out of 10. Key strengths are outstanding Facebook and Instagram profiles that drive trust and visibility. Opportunities lie in expanding presence on TikTok, LinkedIn, GrabOne, Yellow Directory and Tiktok Directory to reach new audiences and improve discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/the_flower_house) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
8.8Strong
9:41
Gthe flower house waimakariri district coast
AllImagesMapsNews
InstagramtheflowerhousepegasusThe Flower House | Instagram✓
FacebooktheflowerhousepegasusThe Flower House | Facebook✓
Family Company Studiothe-flower-houseThe Flower House | Family Company Studio
Infobelthe_flower_houseThe Flower House | Infobel✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch florists · 83 businesses
You are #11 for listings and social
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GoogleFacebookInstagramTikTokFamily Company StudioInfobelYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
7.2Good
9:41
facebook
theflowerhousepegasus✓
1.5K followers 2
Fresh flowers, bouquets, arrangements and handmade soy candles.1
FollowMessage
★ 8 reviews · recommended 3
🌐 theflowerhousepegasus.co.nz✓
☎ +64 27 308 6095✓
PostsAboutPhotosReviews
Facebook pageChristchurch florists · 83 businesses
You are #24 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The Flower House shows a strong on-page health with an overall score of 8.5 out of 10. Key strengths include an SEO-friendly URL, a valid favicon, and a well-structured title tag. Existing assets support clear visibility for potential customers, while the top opportunities focus on sharpening meta descriptions, ensuring an H1 tag, and addressing page speed and secure links.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒theflowerhousepegasus.co.nz✓
✓Page title
✓Favicon
1Separate sites linking to you
2Meta description
3On-page score
Your websiteChristchurch florists · 83 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

The Flower House shows an overall website traffic health score of 6.2 out of 10, indicating above-average activity. Key takeaways include solid organic traffic value and total organic visits, with room to grow paid channels. Notable opportunities involve initiating targeted paid campaigns and improving paid visibility while continuing to refine organic fundamentals and navigation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.6Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
The Flower HouseNot in these results
31About 103 visits a month from search, across 67 searches
Google search and trafficChristchurch florists · 83 businesses
You are #37 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

No published opening hours are available for The Flower House, so alignment with local demand cannot be measured precisely. The business's same-day delivery cut-off (orders before 2pm) suggests commercial value in being available through late morning and early afternoon. Publishing regular hours would reveal whether current availability matches peak demand and remove uncertainty for customers seeking same-day bouquets and gifts.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.6Room to grow
9:41
The Flower House
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch florists · 83 businesses
You are #70 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#34of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #34 overall
Open my free 7 days →
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