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The Flower Shack

Florist · Yaldhurst, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

The Flower Shack

Florist · Yaldhurst, Christchurch

Where you stand#52of 83 florists
Overall health3.8/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

The Flower Shack is a Yaldhurst, Christchurch florist offering locally sourced South Island blooms and daily hand-crafted arrangements. The shop emphasises fresh seasonal stems, rustic presentation and honest prices. Customers can choose walk-in purchases, custom designs, or use the 24/7 contactless pickup locker for after-hours collection. The team describes a down-to-earth, craft-focused approach to flowers.

The Flower Shack is a florist based in Yaldhurst, Christchurch, that sources stems directly from South Island growers. The shop presents a rustic, down-to-earth style and promotes fresh, seasonal flowers available by the bunch for home vases.

Services include daily hand-crafted arrangements, custom designs on request and an assortment of affordable blooms for everyday use. The Flower Shack notes direct sourcing from Canterbury and wider South Island growers and shows a practical focus on short supply chains and seasonal availability.

Customer feedback highlights a consistent supply of fresh, beautiful flowers, a good selection and value for money, with several mentions of crafty, hands-on presentation. Reviews reference reliable freshness, attractive displays and satisfaction with pricing and variety.

Locally, The Flower Shack combines a small, rustic retail presence with practical features such as a 24/7 contactless pickup locker for after-hours collection. That mix of local sourcing, daily hand-crafted product and accessible pick-up options helps define its role for Christchurch customers seeking fresh, straightforward floral purchases.

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01Google listingMarketbase business report

Your Google listing

The Flower Shack's Google Business listing shows a very low health score, indicating significant gaps in essential listing fields. Overall health is 1.3 out of 10, suggesting immediate attention is needed to improve discoverability and customer access. Key strengths include verified ownership, open-for-business status, a complete address and a main image, which provide a usable baseline.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
1.3Room to grow
9:41
Tiles © Esri
The Flower Shack✓✓
5.0 ★★★★★ (3)
Florist · Yaldhurst
Open 7 days ✓
Directions No website 21
OverviewReviewsPhotosAbout
From the business

Welcome to The Flower Shack, your local Christchurch home for fresh, beautiful blooms and rustic charm. We're a down-to-earth team passionate about bringing the best of Canterbury's flowers straight to your hands. We source directly from South Island growers, meaning every stem is local, ultra-fresh, and selected with care. Step into our shack to explore our daily hand-crafted arrangements, or chat with us for custom designs. Need a quick, after-hours surprise? Use our handy 24/7 contactless pickup locker outside. Whether it's a major milestone or just brightening someone's day, we're here with honest prices and local heart. Pop in and say hello!"

Google listingChristchurch florists · 83 businesses
You are #72 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Flower Shack shows a below-average overall health score on Google reviews, at 3.4 out of 10, indicating room for improvement in customer feedback and engagement. The strongest immediate signal is a top-10% star rating, reflecting high customer satisfaction. Ongoing emphasis on encouraging more reviews will help lift overall confidence and ranking over time.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
4 checks on your reviews. You're seeing all of them.
3.0Room to grow
9:41
The Flower Shack
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 2
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
A
Amy R.★★★★★ · 3 months ago

The best beautiful flowers 💐

Response from the owner3

Hi Amy! Thank you so much for the 5-star review. We take a lot of pride in sourcing the best blooms for our community, so it means the world to us to hear that you loved them. Right now, our local da...

Google reviewsChristchurch florists · 83 businesses
You are #58 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Flower Shack shows a very high overall health score in Google Maps performance, indicating strong visibility and steady local presence. The top opportunity is to push the suburb/borough score from its current top 25% toward the top 10% through ongoing optimisation of the Google Business Listing. Strong keyword rankings for local florists and deliveries reinforce steady local demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
9.0Strong
9:41
1234Tiles © Esri
1Top three for "florist" in 10 suburbs, seen in 23
1
The Flower Shack25.0 ★ (3) · Florist
2
Oderings Garden Centre Christchurch - Yaldhurst4.6 ★ (335) · Florist
3
Hornby Florist3.9 ★ (50) · Florist
4
Andrea's Florist & Gifts4.5 ★ (37) · Florist
Map positionsChristchurch florists · 83 businesses
You are #9 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Flower Shack shows a solid overall health with a score of 4.8 out of 10, indicating room for growth in social and directory presence. A key finding is a very high trust score for the Facebook profile, which supports credibility and engagement. Opportunities exist on TikTok, LinkedIn, GrabOne and Yellow Directory to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Instagram Profileyour Instagram Profile page surfaces strongly in search, which is how we found it, though nothing you control points at it.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
5.0Room to grow
9:41
Gthe flower shack yaldhurst
AllImagesMapsNews
FacebookTheFlowerShackHamiltonThe Flower Shack | Facebook✓
InstagramtheflowershopchristchurchThe Flower Shack | Instagram2
TiktokNo account found1
YellowNo listing found3
NeighbourlyNo listing found
Listings and socialChristchurch florists · 83 businesses
You are #42 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 6 of them.
7.6Good
9:41
facebook
TheFlowerShackHamilton✓
2.8K followers 3
Everyday flowers for everyday living.1
FollowMessage
★ 7 reviews · recommended 2
🌐 theflowershack-co-nz.myshopify.com✓
☎ +64 21 958 543✓
PostsAboutPhotosReviews
Facebook pageChristchurch florists · 83 businesses
You are #21 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The Flower Shack shows a mixed on-page SEO health, with a solid page load time under 3 seconds but missing essential elements like a detected on-page score, title tag, and meta description. Current strengths include fast loading, while key gaps concern meta tags, favicon, and accurate title alignment with content.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒theflowershack-co-nz.myshopify.com✓✓
✓Page load speed
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch florists · 83 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Flower Shack's website traffic health scores 4.4 out of 10, indicating average performance with room for improvement. Key findings show near-zero organic traffic value and no organic keywords in the top 100, suggesting weak visibility. Paid activity is also unclear, with potential gains from targeted campaigns and clearer landing pages.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
The Flower ShackNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch florists · 83 businesses
You are #46 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Flower Shack's opening hours largely match local demand, with strong alignment over key weekend and Thursday midday peaks and no missed high-demand hours. Peak coverage includes Sunday afternoons and Saturday 2pm plus Thursday 11am. Some low-demand hours are covered early mornings and evenings on Monday, Tuesday and Friday; trimming those could improve efficiency while keeping popular weekend and midday shifts.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.2Good
9:41
The Flower Shack
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Popular times Tuesday · Yaldhurst
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Yaldhurst look   You are shut
Opening hoursChristchurch florists · 83 businesses
You are #24 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#52of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #52 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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