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The Flower Wagon NZ

Florist · Waimakariri District East, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

The Flower Wagon NZ

Florist · Waimakariri District East, Christchurch

Where you stand#70of 83 florists
Overall health1.6/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

02Reviews4.104Listings and social2.908Opening hours2.605Facebook page2.401Google listing1.803Map positions0.007Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Flower Wagon NZ is a North Canterbury florist operating from a home base in Swannanoa and Rangiora. They supply fresh and artificial floral arrangements and accept pre-orders. The florist also offers wedding hire equipment by arrangement. Reviews note affordable pricing, personalised service and occasional delivery support for memorial and special-occasion orders.

The Flower Wagon NZ is a florist operating from a North Canterbury home base, listed in the Rangiora borough with a Swannanoa address. The Flower Wagon NZ supplies both fresh and artificial arrangements and takes pre-orders for planned events and occasions.

Services include a range of floral arrangements and, by arrangement, wedding hire equipment. The information provided by the business highlights availability of artificial and fresh flowers and the option to organise hire items for weddings, with pre-ordering accepted to plan ahead.

Customer feedback highlights an attentive, personalised approach, with mentions of timely delivery and support for memorial and special-occasion orders. Reviews describe pricing as affordable and note instances where the florist went above and beyond to meet specific needs, with direct owner replies acknowledging those orders.

Locally, The Flower Wagon NZ is characterised by its home-based North Canterbury setup, the mix of fresh and artificial floristry options, and the ability to arrange wedding hire equipment. Customers looking for pre-ordered arrangements, affordable options and hands-on assistance for memorials or events will find these are recurring themes in local feedback.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Flower Wagon NZ shows an overall low health on Google Business, with clear gaps in listing completeness. Key strengths include a claimed listing, open-for-business status, a visible title, phone number and full address. Primary opportunities focus on adding a website link, improving the description, adding more photos and a logo to boost credibility and discoverability.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Flower Wagon NZ
3
The Flower Wagon NZ✓✓
5.0 ★★★★★ (1)
Florist · Waimakariri District East
Open 5 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Fresh and artificial arrangements available - pre-orders taken. North Canterbury home based. Wedding Hire equipment by arrangement

2
Google listingChristchurch florists · 83 businesses
You are #68 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Flower Wagon NZ shows solid Google review health, with an above-average overall health score and a strong star rating. The most notable finding is a top-10% star rating, reflecting high customer satisfaction, alongside growing total reviews and a good response rate. The business should continue sustaining service quality and encourage more reviews to push health higher.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top two opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
4.1Room to grow
What customers seeWhere you rank
9:41
The Flower Wagon NZ
OverviewReviewsPhotosAbout
5.0★★★★★1 review 2
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
T
Tricia H.★★★★★ · 2 years ago

Stunning oasis flower arrangement by Iona @ The Flower Wagon. Very affordable and went above and beyond with a delivery. Highly recommend

Response from the owner✓

Thank you so much for your comments Tricia. It was such a pleasure that I could have made your lovely memorial gift.

Google reviewsChristchurch florists · 83 businesses
You are #49 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Flower Wagon NZ shows a very low health score in Google Maps search, indicating visibility is limited and needs steady improvement. The top finding is that the business already appears in some broader maps queries, suggesting initial visibility. A key area for growth is aligning the suburb/borough listing to the exact spelling used in maps queries to boost rank.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
florist
1Seen in 1 search across Christchurch, top three in none
1
Laura King Flowers5.0 ★ (45) · Florist
2
The Forage5.0 ★ (27) · Florist
3
The Flower House5.0 ★ (43) · Florist
4
Kaiapoi Florist & Gifts4.2 ★ (43) · Florist
↓
The Flower Wagon NZ2Further down, below the first results
Map positionsChristchurch florists · 83 businesses
You are #83 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Flower Wagon NZ currently shows a low overall health score for social presence, with room to improve across multiple directories and social platforms. The strongest area is Facebook, which already has a very high trust score and robust engagement. Addressing gaps on Instagram, TikTok, Neighbourly, Yellow, and LinkedIn would broaden visibility and trust among local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
2.9Room to grow
What customers seeWhere you rank
9:41
Gthe flower wagon nz waimakariri district east
AllImagesMapsNews
FacebookThe-Flower-Wagon-NZ-61550965023414The Flower Wagon NZ | Facebook✓
Wedding Guidelaura-king-flowers-rangiora-and-north-canterburyFound through search, not linked from anything you own
Direct2Floristfreedom-flowers-f1096071Found through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch florists · 83 businesses
You are #59 for listings and social
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GoogleFacebookInstagramTikTokWedding GuideDirect2FloristYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Where your page link pointsNothing in your page details points at a website, so a visitor who has read your posts and wants prices, hours or a booking form has nowhere to go next but back to search - where your competitors are waiting.
  • 2
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 3
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
9 checks on your Facebook page. You're seeing 6 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
facebook
people
135 followers 3
North Canterbury based Mobile Floral Artist
FollowMessage
☎ +64 27 283 9626✓
PostsAboutPhotosReviews
Facebook pageChristchurch florists · 83 businesses
You are #63 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gthe flower wagon nz website
AllMapsImagesNews
Google Mapsgoogle.com › mapsThe Flower Wagon NZ - Waimakariri District East, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch florists · 83 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
The Flower Wagon NZNot in these results
Google search and trafficChristchurch florists · 83 businesses
You are #46 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Flower Wagon NZ has some clear timing matches and several gaps. Opening hours align with weekday lunchtime on Thursday (11am-1pm) and weekend mid-afternoons (Saturday 2pm, Sunday 2pm), but the shop is closed during other high-demand windows such as Sunday 3-4pm, Saturday 3pm, Thursday 4pm and Tuesday 12pm. No hours are open during low-demand periods. Adjusting a few hours could capture more sales.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.6Room to grow
What customers seeWhere you rank
9:41
The Flower Wagon NZ
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
Wednesday9am-4pm
Thursday9am-4pm
Friday9am-4pm
Saturday9am-3pm
Sunday9am-3pm
Opening hoursChristchurch florists · 83 businesses
You are #62 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 45 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#70of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #70 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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