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The Forage

Florist · Rangiora North East, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

The Forage

Florist · Rangiora North East, Christchurch

Where you stand#21of 83 florists
Overall health7.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

The Forage is a Rangiora florist on High Street that specialises in bespoke fresh and dried floral arrangements. They draw on seasonal, locally sourced blooms to create bouquets, wedding flowers and sympathy pieces. Customers note a personalised, responsive approach and tailored designs for events and everyday gifting, delivered from a small, locally focused shop in North Canterbury.

The Forage is a florist and gift store located in Rangiora, North Canterbury, on High Street. The shop focuses on floral design rooted in the local landscape and seasonal availability, serving Rangiora and surrounding communities from a central High Street location.

They specialise in bespoke fresh and dried floral arrangements, including bouquets, textured dried designs and floral work for weddings, sympathy, new babies and other occasions. The Forage also offers curated gift items alongside floral orders and states a commitment to sourcing seasonal blooms from local growers where possible.

Customers commonly describe a personalised and responsive experience, with particular mention of wedding work and event support. Reviews highlight reliable on-the-day assistance, careful handling of large bridal parties and a hands-on approach to last-minute requests. The general themes emphasise thoughtful, tailored designs and attentive service during both celebratory and sensitive occasions.

Locally, The Forage is distinguished by its focus on seasonal, regionally inspired floral styling and a small-shop feel on Rangiora High Street. The combination of bespoke wedding capabilities, mixed fresh and dried floral techniques, and a preference for local sourcing defines its offer to customers seeking considered, nature-inspired arrangements in North Canterbury.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The overall health is 6.3 out of 10, indicating above-average health with room for improvement. The strongest points are that the listing is claimed, shows an open status, and includes a phone number and a website link, which support customer contact and accessibility. The top concern is adding a logo to reinforce branding while continuing to grow the photo gallery.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
4.8Room to grow
9:41
Tiles © Esri
2
The Forage✓✓
5.0 ★★★★★ (27)
Florist · Rangiora North East3
Open 7 days · late Sun ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Welcome to The Forage - your local North Canterbury florist, nestled in the heart of Rangiora at Hunnibell Lane, 139 High Street. We specialize in crafting unique, seasonal fresh and dried floral arrangements that reflect the natural beauty of our region. Each bouquet is thoughtfully designed to bring a touch of nature's elegance into your home or special event. Whether you're celebrating a milestone, expressing sympathy, or simply brightening someone's day, our bespoke floral creations are tailored to convey your sentiments perfectly. Experience the charm of locally sourced blooms and personalized service in Rangiora.

Google listingChristchurch florists · 83 businesses
You are #44 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Forage shows an above-average health score of 5.9 out of 10 on Google reviews, with strong customer satisfaction and steady momentum in reviews. The most notable finding is a top 10% star rating, indicating high satisfaction. Ongoing improvement is seen in engagement through responses and growing review counts.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
5.0Room to grow
9:41
The Forage
OverviewReviewsPhotosAbout
5.0★★★★★27 reviews 2
5
4
3
2
1✓
fresh flowers 13wreaths 9gift ideas 6bridal bouquet 5dried flowers 4attention to detail 3
3How far your rating and your review count together can be trusted
A
Amy F.★★★★★ · 9 months ago

Ash has created many beautiful pieces for us, both fresh and dried. Her attention to detail and her creativity is incredible. There isn’t anyone else we’d recommend and love that we can pop to her beautiful shop in Rangiora.

Response from the owner1

Thanks so much Amy, my pleasure! It's always lovely catching up.

T
Tash P.★★★★★ · 9 months ago

Ash made me the most stunning wreath. Absolutely beautiful shop for thoughtful gifts. Great service and takes requests. Highly recommend 💐

Response from the owner

Thanks so much Tash! It was my pleasure to create this piece for you, and its still looking fab in your entrance way!

Google reviewsChristchurch florists · 83 businesses
You are #42 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Forage shows an above-average health score for Google Maps search at 5.9 out of 10, indicating reasonable visibility with room to grow. Top findings include strong rankings for multiple flower-related terms in Rangiora, and solid performance on delivery and design queries. The main opportunity lies in improving aggregate map visibility while maintaining the strong suburb presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.1Room to grow
9:41
1234Tiles © Esri
1Top three for "florist" in 5 suburbs, seen in 5
1
Rangiora Flowers4.3 ★ (72) · Florist
2
Fi's Flowers N Art5.0 ★ (42) · Florist
3
The Forage25.0 ★ (27) · Florist
4
Freedom Flowers and Foliage5.0 ★ (20) · Florist
Map positionsChristchurch florists · 83 businesses
You are #41 for map positions
See how to fix both →
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Checked on
Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Forage shows a solid current social footprint with Facebook and Instagram rated outstanding, indicating strong reach and trust on those channels. Overall health sits at 5.9 out of 10, above average. The two strongest current assets are active Facebook and Instagram profiles with high trust signals.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
7.3Good
9:41
Gthe forage rangiora north east
AllImagesMapsNews
Facebooktheforage.nzThe Forage | Facebook✓
Instagramtheforage.nzThe Forage | Instagram✓
Wedding Guidethe-forageThe Forage | Wedding Guide
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch florists · 83 businesses
You are #23 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWedding GuideYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
8 checks on your Facebook page. You're seeing 5 of them.
8.4Strong
9:41
facebook
theforage.nz✓
705 followers 1
Fresh blooms, Dried blooms, Weddings & Workshops.2
FollowMessage
🌐 theforage.nz✓
☎ +27 81 647 87✓
PostsAboutPhotosReviews
Facebook pageChristchurch florists · 83 businesses
You are #14 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

The On-Page SEO health for The Forage is strong, with a score of 8.0 out of 10, indicating solid technical foundations and room for cautious improvements to gain marginal gains in visibility.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒theforage.nz✓✓
✓Favicon
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch florists · 83 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

The Forage's website traffic health rests at 6.3 out of 10, which is above average for the local market. The key findings show paid traffic is not yet measurable and paid spend is unclear, while organic traffic is in the lower-middle range but improving with solid SEO fundamentals. Overall, traffic health supports gradual gains with focused optimisations.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
6.2Good
9:41
Gflorist rangiora north east
AllMapsImagesShopping
32No ads from you on any search
laurakingflowers.comNorth Canterbury & Rangiora Florist | Laura King Flowers ...
www.courtflorist.co.nzRangiora Florist Delivery | North Canterbury Flowers
www.theforage.nzThe Forage | Florist in Rangiora | Canterbury

The Forage is a boutique florist offering fresh flower bouquets across North Canterbury and throughout New Zealand, with same-day delivery available.

www.rangioraflowershop.co.nzRangiora Flower Shop
1About 226 visits a month from search, across 75 searches
Google search and trafficChristchurch florists · 83 businesses
You are #32 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Forage's opening hours largely match local demand, with 54 well-aligned peak hours and a health score of 6.0/10. Strong alignment is evident on Sunday afternoons and key midweek and weekend daytime slots. However, 35 high-demand hours are missed, mostly weekday mornings and late afternoons. A small number of early- and late-Sunday hours are open despite low demand, suggesting minor inefficiency.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. You are first of 83 Christchurch florists for hours that match demand.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
The Forage
OverviewReviewsPhotosAbout
Hours ✓
Monday10am-5pm
Tuesday10am-5pm
Wednesday10am-5pm
Thursday10am-5pm
Friday10am-5pm
Saturday10am-5pm
Sunday12am-12am
Popular times Friday · Rangiora North East
7a8a9a10a11a12p1p2p3p4p5p6p7p
When people in Rangiora North East look   You are shut
Opening hoursChristchurch florists · 83 businesses
You are #1 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#21of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #21 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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