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The Furry Dogmother

Pet groomer · Kaiapoi West, Christchurch

What your customers see when they look for you, and where that puts you among 79 Christchurch pet grooming businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch pet grooming · 79 businesses
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Executive summaryExclusive Marketbase business report

The Furry Dogmother

Pet groomer · Kaiapoi West, Christchurch

Where you stand#24of 79 pet grooming businesses
Overall health7.1/10across the eight areas

Going well

04Listings and social8.301Google listing7.705Facebook page7.703Map positions7.6

Where we can help

02Reviews4.008Opening hours1.007Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Furry Dogmother is a dog grooming service in Kaiapoi offering professional one-on-one grooming tailored to each dog's needs. Welcoming dogs of all ages and sizes, the salon emphasises calm handling, patience and comfort so pets are relaxed during grooms. The owner focuses on personalised care, including de-matting, trims and nail attention, for a gentle, individual experience.

The Furry Dogmother is a dog grooming service based in Kaiapoi that provides one-on-one grooming tailored to each dog. The salon welcomes dogs of all ages and sizes and presents itself as a calm, patient environment focused on individual needs.

Services centre on personalised grooms delivered by an experienced handler. Offerings described in source material include de-matting, trimming and nail attention, with an emphasis on comfort, patience and building trust. Each groom is adjusted to the dog rather than a one-size-fits-all approach.

Customer feedback commonly highlights professional handling, attention to detail and how dogs respond well to the groomer. Review themes note that dogs appear excited to return, that grooms are tidy and fresh, and that difficult coat issues such as matting are addressed. Customers frequently mention the groomer's evident care for animals and the calm manner used during appointments.

Located in Kaiapoi, The Furry Dogmother distinguishes itself locally by offering one-on-one, tailored grooming in a low-stress setting. That focus on personalised attention and calm handling is a practical choice for owners seeking careful de-matting, neat trims and patient nail work for dogs that need extra reassurance during grooming.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Furry Dogmother's Google Business Profile shows a below-average health score with several solid basics in place. The listing has a title, website link, claimed status, phone number and full address, which supports trust and accessibility. The key finding is that the health remains limited by status visibility and description length, with photos already meeting median levels.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
7.7Good
What customers seeWhere you rank
9:41
Tiles © Esri
The Furry Dogmother
3
The Furry Dogmother✓✓
4.9 ★★★★★ (23)
Pet groomer · Kaiapoi West2
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

✨ Making grooming wishes come true ✨ Providing professional one on one dog grooming that is tailored to each dog’s individual needs. Welcoming pups of all ages and sizes.

1
Google listingChristchurch pet grooming · 79 businesses
You are #19 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Furry Dogmother shows a below-average health score of 3.9 out of 10 on Google Business reviews. The main takeaways are that the business has strong star rating and review volume relative to peers, but there is no response to any reviews yet, which can affect customer trust. Focus on consistent responses while continuing momentum in ratings and review growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing 3 of them.
4.0Room to grow
What customers seeWhere you rank
9:41
The Furry Dogmother
OverviewReviewsPhotosAbout
4.9★★★★★23 reviews 3
5
4
3
2
1
kind groomer 3smell 3trimming 2nails 2dog care 2communication 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch pet grooming · 79 businesses
You are #48 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Furry Dogmother shows a healthy Google Maps presence with an overall health score of 7.7 out of 10. This indicates strong visibility, especially in core Kaiapoi areas, and decent on the wider aggregate map results. Top opportunities focus on sustaining momentum across multiple suburbs and maintaining a solid local borough presence.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
7.6Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
pet groomer
1Top three for "pet groomer" in 7 suburbs, seen in 17
1
The Furry Dogmother✓4.9 ★ (23) · Pet groomer
2
Pixies Dog Grooming4.8 ★ (19) · Pet groomer
3
Dog Wash Kaiapoi5.0 ★ (3) · Pet groomer
4
Nouveau Canine Design4.5 ★ (46) · Pet groomer
Map positionsChristchurch pet grooming · 79 businesses
You are #20 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Furry Dogmother shows strong overall health with a very high presence on Instagram and Facebook, and an active Neighbourly listing. Key strengths include trusted social profiles and a helpful Neighbourly profile. Primary opportunities focus on expanding reach across TikTok, Yellow Directory, Tiktok Directory, Neighbourly, and LinkedIn Company to improve discoverability and trust among customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/the-furry-dogmother) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
8.3Strong
What customers seeWhere you rank
9:41
Gthe furry dogmother kaiapoi west
AllImagesMapsNews
Neighbourlythe-furry-dogmotherThe Furry Dogmother | Neighbourly✓
FacebookthefurrydogmothernzThe Furry Dogmother | Facebook✓
InstagramthefurrydogmothernzThe Furry Dogmother | Instagram✓
Yelpthe-furry-godmother-marrara-4The Furry Dogmother | Yelp
TiktokNo account found1
YellowNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch pet grooming · 79 businesses
You are #14 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokNeighbourlyYelpYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
7.7Good
What customers seeWhere you rank
9:41
facebook
thefurrydogmothernz✓
231 followers 1
✨ Making grooming wishes come true ✨ Providing professional one on one dog grooming that is tailored to each dog’s individual needs. Welcoming pups of all ages and sizes. Based in Kaiapoi.3
FollowMessage
★ 4 reviews · recommended 2
🌐 thefurrydogmother.co.nz✓
☎ +64 27 787 7328✓
PostsAboutPhotosReviews
Facebook pageChristchurch pet grooming · 79 businesses
You are #19 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

The Furry Dogmother shows strong on-page SEO health with a score of 8.0 out of 10, indicating solid technical foundations. Key strengths include a valid favicon, a relevant meta description, a secure HTTPS setup, a precise title tag, and an SEO-friendly URL. Attention should focus on the meta description length and reducing render-blocking resources to sustain progress.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒thefurrydogmother.co.nz✓✓
✓Favicon
1Separate sites linking to you
2The shape of your link profile
3Meta description
Your websiteChristchurch pet grooming · 79 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The health of Website Traffic for The Furry Dogmother is 4.8 out of 10, indicating average performance. The top findings show that organic traffic value is near zero and no organic traffic is currently recorded, suggesting the site lacks visibility. Paid traffic activity is also absent, pointing to an opportunity to start small, targeted campaigns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gpet grooming kaiapoi west
AllMapsImagesShopping
No ads from you on any search
www.scrufftofluff.co.nzMobile Dog Grooming in Kaiapoi | Scruff To Fluff
www.facebook.comNouveau Canine Design | Kaiapoi
www.thefurrydogmother.co.nzThe Furry Dogmother | Dog Grooming Kaiapoi: Home

Professional one-on-one dog grooming tailored to your dog's individual needs ! At The Furry Dogmother we welcome dogs of all ages and sizes! See Our Services. Read more

3
www.neighbourly.co.nzPixies Dog Grooming - Pet Grooming in Kaiapoi
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch pet grooming · 79 businesses
You are #35 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Furry Dogmother has no published opening hours, so alignment with local demand cannot be measured. Without recorded hours, it is unknown which high-demand windows are covered or missed. This lack of data drives a very low temporal health score. Adding clear opening hours will allow identification of peak-period coverage and simple adjustments to match local customer search patterns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.0Room to grow
What customers seeWhere you rank
9:41
The Furry Dogmother
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch pet grooming · 79 businesses
You are #71 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#24of 79 Christchurch pet grooming businesses
9:41
Christchurch pet groomingOverall · 79 businesses
You are #24 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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