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The Groom Room For Gentlemen

Barber shop · Somerfield, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

The Groom Room For Gentlemen

Barber shop · Somerfield, Christchurch

Where you stand#119of 498 hair salons & barbers
Overall health7.6/10across the eight areas

Going well

03Map positions9.107Google search and traffic7.802Reviews6.1

Where we can help

01Google listing5.104Listings and social3.205Facebook page2.208Opening hours2.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Groom Room for gentlemen is an appointment-only barber shop in Somerfield, Christchurch, specialising in men's grooming. Established in 1994 with over 40 years of hairdressing experience, it offers haircuts, clipper cuts, back waxing and a selection of traditional shaving supplies. Online bookings and phone contact are provided, and gift vouchers are available.

The Groom Room for gentlemen is an appointment-only barber shop located in the Somerfield suburb of Christchurch. Founded in 1994, the shop draws on over 40 years of hairdressing experience and presents itself as a specialist in men's grooming for gentlemen.

Services include haircuts, clipper cuts and back waxing, with current prices listed on the website. The Groom Room also sells a range of shaving items for men such as shaving bowls, brushes from synthetic to pure badger, Trumper and Taylors shaving soap, razors and blades. Grooming packages are noted as temporarily unavailable; gift vouchers remain on offer.

Customers consistently mention attentive, detailed haircuts and friendly, efficient service, with staff fitting clients in when possible and maintaining a welcoming, conversational atmosphere. The owner is described as committed to old-fashioned customer service, and online booking is available alongside a contact phone number for enquiries or purchases of grooming products.

Locally, The Groom Room stands out as a long-established, appointment-only barber focusing on traditional men's grooming and retail of shaving supplies. It caters to customers seeking experienced, detail-oriented barbers in Somerfield and emphasizes a measured, personal service experience.

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01Google listingMarketbase business report

Your Google listing

The Groom Room for gentlemen shows an average health of 5.3 out of 10 for its Google Business Listing. The listing is claimed, open-for-business is accurate, and a phone number plus a website link are present, which supports easy customer contact. The strongest area is having a claimed listing and visible contact details, while logo and description remain opportunities for improvement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Groom Room For Gentlemen
The Groom Room For Gentlemen✓✓
5.0 ★★★★★ (81)
Barber shop · Somerfield3
Open 4 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

BY APPOINTMENT ONLY. See website link to view availability and place your own bookings online.

1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #243 for your Google listing
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02ReviewsMarketbase business report

Your reviews

The Groom Room for gentlemen shows a solid overall health on Google reviews, with a health score of 5.9 out of 10. The business is performing well in ratings and has a strong base of reviews, but it has not yet engaged with customers by replying to reviews, which could affect trust. The existing achievements indicate high satisfaction among customers.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
6.1Good
What customers seeWhere you rank
9:41
The Groom Room For Gentlemen
OverviewReviewsPhotosAbout
5.0★★★★★81 reviews 2
5
4
3
2
1✓
feeling 5chat 4book 3price 2
✓How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #194 for your Google reviews
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03Map positionsMarketbase business report

Where you show up on the map

The Groom Room for gentlemen shows a very high overall health score on Google Maps, indicating strong visibility across local searches. Top findings include a solid aggregate score with continued growth and a suburb-level ranking placing in the top quartile, suggesting steady presence in Somerfield and nearby areas. There are solid opportunities to push toward top 10%.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
9.1Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
barber shop
1Top three for "barber shop" in 3 suburbs, seen in 19
1
The Groom Room For Gentlemen25.0 ★ (81) · Barber shop
2
Fresh Frades Barbershop0.0 ★ (0) · Barber shop
3
Beard'n Flame Barbershop Spreydon4.8 ★ (96) · Barber shop
4
Happy Haircuts5.0 ★ (5) · Barber shop
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #46 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Groom Room for gentlemen shows an overall health score of 3.2 out of 10, indicating below-average presence across social profiles and local directories. The strongest current asset is a very high-trust Facebook profile, with other listings like Fresha and Yellow Directory contributing visibility. Key opportunity areas include Instagram trust, lack of TikTok, a missing Yellow listing, NoSecretSalon presence, and a LinkedIn owner profile.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/the-groom-room-for-gentlemen-579360770) found via: Google search results.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/the-groom-room-for-gentlemen-studholme-street-christchurch-gnkyEZ) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Gthe groom room for gentlemen somerfield
AllImagesMapsNews
Family Company Studiothe-groom-room-for-gentlemenThe Groom Room For Gentlemen | Family Company Studio
Freshathe-groom-room-for-gentlemen-studholme-street-christchurch-gnkyEZThe Groom Room For Gentlemen | Fresha✓
Yellowthe-groom-room-for-gentlemen-579360770The Groom Room For Gentlemen | Yellow✓
White Pagesgroom-room-for-christchurchThe Groom Room For Gentlemen | White Pages
FacebookThe-Groom-Room-for-Gentlemen-Barbershop-100063494141252The Groom Room For Gentlemen | Facebook✓
Instagramgroomroom_barber_shopThe Groom Room For Gentlemen | Instagram1
TiktokNo account found2
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #337 for listings and social
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GoogleFacebookInstagramTikTokFamily Company StudioFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
2.2Room to grow
What customers seeWhere you rank
9:41
facebook
✓
people1
311 followers 3
The best little Barbershop in Christchurch Over 35-years experience. For appointments, book online or phone 03 3320212
FollowMessage
★ 2 reviews · recommended 2
🌐 thegroomroom.co.nz✓
☎ +64 3-332 0212✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #389 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The Groom Room for gentlemen shows a very strong on-page SEO health for its homepage, with a score in the top tier and a fast load time. The main findings include an optimal meta description length and a favicon in place, while opportunities focus on minor title tag tweaks, removing render-blocking resources, and expanding the page content to over 1024 characters.

Strengths

  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒thegroomroom.co.nz✓2
✓On-page score
✓Meta description
1Separate sites linking to you
3The shape of your link profile
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Groom Room for gentlemen has a healthy website traffic profile with a health score of 7.9 out of 10, indicating solid performance in this area. Key findings show paid traffic is currently underutilised, with no measurable paid spend or paid traffic yet, while organic traffic value sits in the mid-range and organic traffic total places the site in the 25th-50th percentile locally.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.8Good
What customers seeWhere you rank
9:41
Gbarber somerfield
AllMapsImagesShopping
21No ads from you on any search
thegroomroom.co.nzThe Groom Room | Christchurch Barber Shop

Welcome to The Groom Room your local barber shop in the suburb of Somerfield, Christchurch. Established since 1994 with over 40-years experience.

www.fresha.comBest Barbers near me in Somerfield, Christchurch
3About 657 visits a month from search, across 187 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #110 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

The Groom Room for gentlemen shows good alignment with midweek and Friday midday demand, being open during strong lunchtime peaks on Monday and Wednesday and Friday late morning. However, it misses several Saturday and Tuesday late-morning to early-afternoon peaks when local searches are highest. Total weekly open hours are limited, creating clear opportunities to add weekend or Tuesday midday availability to better match customer demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.0Room to grow
What customers seeWhere you rank
9:41
The Groom Room For Gentlemen
OverviewReviewsPhotosAbout
Hours 1
Monday11am-6pm
TuesdayClosed
Wednesday10am-4pm
Thursday4pm-6pm
Friday11am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #401 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#119of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #119 overall
Open my free 7 days →
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