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The Hair Factory

Hairdresser · Bryndwr, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

The Hair Factory

Hairdresser · Bryndwr, Christchurch

Where you stand#271of 498 hair salons & barbers
Overall health4.6/10across the eight areas

Going well

03Map positions9.604Listings and social8.2

Where we can help

01Google listing5.905Facebook page4.802Reviews3.708Opening hours3.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Hair Factory Ltd is a hair salon in the Bryndwr suburb of Christchurch offering cuts, colour and smoothing keratin treatments. They state their team of stylists focuses on personalised looks, using top-tier products to keep hair healthy. Reviews note consistent, friendly service and a relaxed salon experience, with customers often commenting on a satisfying haircut and complimentary tea or coffee.

The Hair Factory Ltd is a hair salon located in Bryndwr, Christchurch. It describes itself as a place for hair transformations and caters to clients seeking regular cuts as well as more involved colour and smoothing treatments.

The salon lists services including fresh cuts, vibrant colour and keratin smoothing treatments. They state they use top-tier products to maintain hair health and robustness, and that experienced stylists tailor looks to individual style and personality.

Customer feedback highlights consistent, friendly service. Several reviews call out a particular stylist, Sharon, for reliable haircuts and good value. Clients mention leaving the salon satisfied and appreciating small touches such as a complimentary tea or coffee during their appointment.

Located in Bryndwr, The Hair Factory Ltd presents as a neighbourhood salon where clients seek personalised styling, colour work and smoothing treatments. Its combination of stated product focus, the recurring positive feedback for specific stylists and the relaxed salon comforts is what customers tend to reference when choosing this Christchurch salon.

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01Google listingMarketbase business report

Your Google listing

The Health score for The Hair Factory Ltd sits at 6.9 out of 10, which suggests above-average visibility and completeness on Google, with room to strengthen the listing for even clearer customer contact. Key findings include that the listing is claimed and shows an open status, a website link, a visible phone number, and a title. A notable area for improvement is adding photos and a logo.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Hair Factory
1
The Hair Factory✓✓
4.7 ★★★★★ (28)
Hairdresser · Bryndwr3
Open 5 days · late Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Discover The Hair Factory: Your Destination for Stunning Hair Transformations! At The Hair Factory, we believe your hair should reflect your unique style and personality. Our expert stylists are here to help you achieve the hair of your dreams, whether you’re looking for a fresh cut, vibrant colour, or a smoothing keratin treatment. Using only top-tier products, we ensure your hair looks fantastic and stays healthy and robust. At The Hair Factory, we’re dedicated to giving you the confidence that comes with flawless hair.

Google listingChristchurch hair salons & barbers · 498 businesses
You are #204 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Hair Factory Ltd shows a below-average Google review health score of 3.7 out of 10, indicating room for improvement in overall customer perception. The strongest immediate lever is increasing the Google review response rate, as no responses have been posted to reviews yet, which can boost trust. Star rating and total reviews are improving, while rating confidence is already strong, suggesting momentum can be maintained.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing 3 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
The Hair Factory
OverviewReviewsPhotosAbout
4.7★★★★★28 reviews 3
5
4
3
2
12
price 2
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #313 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps Search performance for The Hair Factory Ltd shows a very high overall health score with strong borough visibility and top rankings for core services in Bryndwr. The strongest result is the top position for several key keywords, indicating solid local relevance and customer reach.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.
  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Where we can help

Nothing to sort here. Every check we run here is at its best on Google Maps.
2 checks on your map positions. You're seeing both.
9.6Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair extension technician
✓Top three for "hair extension technician" in 3 suburbs, seen in 19
1
The Hair Factory✓4.7 ★ (28) · Hairdresser
2
Reflections Hair Design5.0 ★ (13) · Hairdresser
3
Savanna Hair Solutions4.8 ★ (78) · Hairdresser
4
Forbidden Hair & Extensions4.7 ★ (36) · Hairdresser
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #21 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Hair Factory Ltd has an above-average health score, indicating moderate overall health with room to improve. The strongest part is an outstanding Facebook presence and solid local directory listings, which support trusted visibility. The top opportunity is establishing a TikTok profile to reach younger audiences, alongside reinforcing LinkedIn presence and NoSecretSalon listing.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/hair-factory-bryndwr) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe can see the Fresha Profile listing (https://fresha.com/the-hair-factory-ltd-aorangi-road-christchurch-X48y5a) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
14 checks on your listings and social. You're seeing 6 of them.
8.2Strong
What customers seeWhere you rank
9:41
Gthe hair factory bryndwr
AllImagesMapsNews
FacebookThe-Hair-Factory-61555839200099The Hair Factory | Facebook✓
White Pageshair-factory-bryndwrThe Hair Factory | White Pages✓
Freshathe-hair-factory-ltd-aorangi-road-christchurch-X48y5aThe Hair Factory | Fresha3
Instagramthe_hair_factory_ltdThe Hair Factory | Instagram✓
Yellow/christchurch/bpp/the-hair-factory-579494219The Hair Factory | Yellow2
Neighbourlyhairdressers/canterbury-region/christchurch/bryndwrThe Hair Factory | Neighbourly
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #89 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWhite PagesFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
9 checks on your Facebook page. You're seeing 6 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
facebook
people2
169 followers 1
Nestled in the heart of Bryndwr, The Hair Factory Ltd welcomes clients seeking a transformative hair experience. Skilled stylists craft personalised looks using top-quality products, ensuring each cli...✓
FollowMessage
★ 7 reviews · recommended 3
🌐 thehairfactory3.gettimely.com
☎ +64 3-351 6779✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #259 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒gettimely.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
The Hair FactoryNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Hair Factory Ltd's opening hours align reasonably with weekday lunchtime demand but miss key weekend peaks. Strong alignment appears on Tuesday 11am-2pm and Wednesday 12pm, matching high search activity. However, the salon is closed across Saturday 10am-2pm when local demand is highest, representing a clear missed opportunity. No low-demand open hours were found, so weekend openings could be considered.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.7Room to grow
What customers seeWhere you rank
9:41
The Hair Factory
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-8pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Popular times Saturday · Bryndwr
8a9a10a11a12p1p2p3p4p5p6p7p8p
When people in Bryndwr look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #315 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#271of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #271 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

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