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The Hand Therapists

Physiotherapist · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 203 Christchurch physiotherapy businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch physiotherapy · 203 businesses
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Executive summaryExclusive Marketbase business report

The Hand Therapists

Physiotherapist · St Albans, Christchurch

Where you stand#114of 203 physiotherapy businesses
Overall health4.4/10across the eight areas

Going well

01Google listing7.607Google search and traffic6.508Opening hours6.1

Where we can help

02Reviews5.003Map positions4.505Facebook page2.404Listings and social1.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Hand Therapists in Saint Albans, Christchurch provide specialist hand and arm physiotherapy for elbow, forearm, wrist and hand injuries and pathology. Craig and Sue are registered hand therapists with combined experience and established links to local specialists. The clinic offers personalised assessment and treatment focused on recovery and practical management for people with upper limb conditions.

The Hand Therapists are a specialist physiotherapy clinic based in Saint Albans, Christchurch offering hand and arm therapy for elbow, forearm, wrist and hand injuries and pathology. Craig and Sue lead the service as registered members of Hand Therapy New Zealand and members of Physiotherapy New Zealand.

Services focus on personalised assessment and treatment for upper limb conditions. The clinic describes working with specialists to support effective management plans and timely recovery. Typical offerings include detailed assessments, therapy programmes tailored to injury or post-operative needs, and practical guidance for self-management during recovery.

Customer feedback highlights professional, skilled care and a friendly clinic experience. Reviews commonly note clear, easy-to-follow assessment findings and home programmes, responsive reception staff, and helpful support through post-surgical recovery. Clients report that therapists take time to explain treatment steps and provide practical exercises that fit everyday life.

Locally, The Hand Therapists position themselves as a dedicated hand and arm physiotherapy service with 28 years of combined experience and strong specialist relationships. The clinic aims to treat clients equitably with empathy, dignity and respect, and offers focused, specialist care for people seeking recovery and ongoing management of upper limb conditions.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Hand Therapists show a solid Google Business Listing health, with a 7.0 out of 10 and above-average performance. The key strength is a claimed listing with a direct phone number and a website link, plus open-for-business status. The main area for improvement is the description, now moving above the bottom quartile. This combination supports clear customer access and informed visits.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
7.6Good
What customers seeWhere you rank
9:41
Tiles © Esri
The Hand Therapists
3
The Hand Therapists✓✓
4.8 ★★★★★ (6)
Physiotherapist · St Albans2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

The Hand Therapists Craig and Sue are pleased to offer a hand physiotherapy service to people with elbow, forearm, wrist and hand injury and/or pathology. Craig and Sue are both Registered Members of Hand Therapy New Zealand and Members of Physiotherapy New Zealand. With 28 years of combined experience and an excellent relationship with many specialists we can aid an effective management plan and timely recovery.

1
Google listingChristchurch physiotherapy · 203 businesses
You are #49 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Hand Therapists show a moderate overall health score for Google Reviews, indicating room for improvement in engagement and visibility. The strongest signal is a solid star rating that sits around the middle, with review volume above bottom quartile. Key opportunity lies in responding to reviews to build trust, alongside maintaining steady review growth and a positive rating trajectory.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing 3 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
The Hand Therapists
OverviewReviewsPhotosAbout
4.8★★★★★6 reviews 3
5
4
3
2
1
2How far your rating and your review count together can be trusted
Google reviewsChristchurch physiotherapy · 203 businesses
You are #103 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Hand Therapists shows an average health score of 4.5 out of 10 for Google Maps search performance, indicating room for improvement in visibility. Top findings show strong ranking for several St Albans related keywords, notably physical rehabilitation center and physiotherapist terms, with solid positions around 5-6. Suburb presence is at or above median levels, suggesting momentum to reach higher rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
4.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
physical therapy clinic
1Seen in 9 searches across Christchurch, top three in none
1
Shirley St Albans Physiotherapy5.0 ★ (21) · Physiotherapist
2
TBI Health Physiotherapy, Sports & Spinal Rehabilitation St Albans3.2 ★ (9) · Physiotherapist
3
Merivale Physiotherapy Clinic4.0 ★ (7) · Physiotherapist
4
Active Health Clinic & Gym4.6 ★ (55) · Physiotherapist
↓
The Hand Therapists2Further down, below the first results
Map positionsChristchurch physiotherapy · 203 businesses
You are #112 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Hand Therapists show a very high overall health score given the current social and directory presence, but several key platforms are missing or inactive. The most important finding is the lack of presence on Instagram, Facebook, TikTok, LinkedIn Company, and Yellow Directory, which limits local visibility and customer reach. A LinkedIn profile exists but other platforms are not active.

Strengths

  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/craig-hawkyard-36121075) found via: Your website.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 4 of them.
1.0Room to grow
What customers seeWhere you rank
9:41
Gthe hand therapists st albans
AllImagesMapsNews
LinkedIncraig-hawkyard-36121075The Hand Therapists | LinkedIn✓
Healthpageshand-therapy-the-hand-therapistsThe Hand Therapists | Healthpages
Physio NZ Membershirley-st-albans-physiotherapy-clinicFound through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
LinkedInNo listing found✓
Listings and socialChristchurch physiotherapy · 203 businesses
You are #182 for listings and social
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GoogleFacebookInstagramTikTokLinkedInHealthpagesPhysio NZ MemberYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
facebook
the hand therapists st albans
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch physiotherapy · 203 businesses
You are #155 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The Hand Therapists website currently shows a very high on-page SEO health, with a 10 out of 10 overall score. Key strengths include a meta description that fits within the ideal length and an optimal title tag. A valid favicon is present and the URL structure is SEO-friendly, reinforcing local visibility for Christchurch hand therapy services.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.

Top three opportunities

  • 1
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 2
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
  • 3
    Pages linking to youFewer pages link to you than half the businesses here, which means a customer researching your trade reads someone else's explanation of it rather than yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒thehandtherapists.co.nz✓
✓On-page score
✓Meta description
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteChristchurch physiotherapy · 203 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Hand Therapists show a health score of 6.2 out of 10 for website traffic, which is above average. Overall, traffic volume is solid and keyword footprint is modestly strong, but paid traffic activity is currently minimal. The main takeaways are to start small paid campaigns with careful targeting and to continue building organic momentum through content and backlinks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
6.5Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
The Hand TherapistsNot in these results
About 209 visits a month from search, across 45 searches
Google search and trafficChristchurch physiotherapy · 203 businesses
You are #71 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Hand Therapists have reasonable overall alignment between opening hours and local demand, with strong coverage across several midday and afternoon peaks. Key strong matches include Monday 2pm and midweek mid-mornings and afternoons. Missed opportunities occur at common after-work hours-especially Monday, Tuesday, Wednesday and Thursday 5pm-and an early Monday 8am slot. No low-demand open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.1Good
What customers seeWhere you rank
9:41
The Hand Therapists
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · St Albans
9a10a11a12p1p2p3p4p5p6p7p8p
When people in St Albans look   You are shut
Opening hoursChristchurch physiotherapy · 203 businesses
You are #79 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#114of 203 Christchurch physiotherapy businesses
9:41
Christchurch physiotherapyOverall · 203 businesses
You are #114 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 203 physiotherapy businesses in Christchurch, checked - not a guess from overseas.
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