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The Label Aesthetics

Beauty salon · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

The Label Aesthetics

Beauty salon · Christchurch Centre, Christchurch

Where you stand#473of 570 beauty businesses
Overall health1.7/10across the eight areas

Going well

04Listings and social6.6

Where we can help

05Facebook page3.702Reviews2.401Google listing2.208Opening hours1.903Map positions0.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Label Aesthetics is a luxury beauty salon in Christchurch CBD offering nail extensions, gel polish, manicures and extreme nail art, plus brow services and teeth whitening. The salon emphasises high-quality products and a relaxed, professional atmosphere, with clients noting friendly, down-to-earth service and long-lasting nail results.

The Label Aesthetics is a luxury beauty salon located in Christchurch City Centre. It specialises in nail services, brow treatments and teeth whitening, operating from a CBD location that aims to combine professional care with a relaxed salon environment.

Services include nail extensions, gel polish, manicures and extreme nail art, alongside brow lamination, hybrid stain and air brushing. Teeth whitening is also offered, and the salon states it uses only high-quality products in treatments.

Customers tend to describe appointments as friendly and professional, noting staff who are down-to-earth and enthusiastic about their work. Reviews highlight long-lasting nails with minimal chipping or breakage, and a client experience that is easygoing and conversational.

Locally, The Label Aesthetics presents as a CBD option for clients seeking specialised nail art, structured brow services and cosmetic teeth whitening. Its focus on quality products and a personable service style are recurring themes in customer feedback and shape the salon's local identity.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Label Aesthetics shows a low overall Google listing health, with room to improve core details. Strengths include verified ownership, a complete address, a visible phone number, and an active listing status, supporting trust and accessibility for local clients. Key opportunities focus on adding a website link and logo, while continuing to enhance the description and photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
11 checks on your Google listing. You're seeing 6 of them.
2.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Label Aesthetics
The Label Aesthetics✓✓
5.0 ★★★★★ (3)
Beauty salon · Christchurch Centre
Open 2 days · late Tue ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Luxury salon in the CBD Make your appointment an unforgettable experience. Specialising in nail extensions, gel polish, manis & extreme nail art Brows - lamination, hybrid stain & Air Brushing Teeth whitening Only the best quality products used in salon

3
Google listingChristchurch beauty · 570 businesses
You are #443 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Label Aesthetics shows low overall health on Google reviews (2.3/10), indicating room for improvement in customer engagement and review volume. The strongest current signal is a top-10% star rating, reflecting high satisfaction from existing clients. Key opportunities focus on boosting response rate, maintaining high ratings while growing total reviews, and continuing to deliver excellent experiences to lift confidence.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.4Room to grow
What customers seeWhere you rank
9:41
The Label Aesthetics
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #431 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Label Aesthetics shows a very low overall Google Maps health score of 0.4 out of 10, indicating limited visibility across maps searches. Top findings include a modest presence in broader maps queries and a minimal borough presence, with improvements needed to climb from the current bracket. Best-performing keywords remain in the Christchurch centre area, reflecting niche visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beautician
1Seen in 1 search across Christchurch, top three in none
1
Lovoir Day Spa Christchurch5.0 ★ (1,199) · Beauty salon
2
Afterglow Beauty NZ5.0 ★ (69) · Beauty salon
3
Flawless Face & Beauty4.3 ★ (150) · Beauty salon
4
Nail and Beauty5.0 ★ (101) · Beauty salon
↓
The Label Aesthetics2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #541 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

TheLabelAesthetics's health in Citations & Social Presence is below average, with a 2.9 out of 10. The strongest completed achievement is the outstanding Facebook profile, which holds a very high trust score. Key opportunities include improving Instagram trust, building a Fresha presence, and creating a LinkedIn Company Page to boost professional credibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe can see the Fresha Profile listing (https://fresha.com/kylie-aesthetics-christchurch-15-17-saxon-square-korkq3cx) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
14 checks on your listings and social. You're seeing 5 of them.
6.6Good
What customers seeWhere you rank
9:41
Gthe label aesthetics christchurch centre
AllImagesMapsNews
InstagramthelabelaestheticsThe Label Aesthetics | Instagram✓
Freshakylie-aesthetics-christchurch-15-17-saxon-square-korkq3cxThe Label Aesthetics | Fresha3
FacebookthelabelbysheymarieThe Label Aesthetics | Facebook✓
Tiktok@thelabelaestheticsThe Label Aesthetics | Tiktok1
YellowNo listing found2
Listings and socialChristchurch beauty · 570 businesses
You are #193 for listings and social
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GoogleFacebookInstagramTikTokFreshaYellowNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
facebook
thelabelbysheymarie✓
1.4K followers
Nail Salon, Beauty Brand etc3
FollowMessage
★ 5 reviews · recommended 2
🌐 bookings.gettimely.com/thelabelaesthetics
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #362 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gthe label aesthetics website
AllMapsImagesNews
Google Mapsgoogle.com › mapsThe Label Aesthetics - Christchurch Centre, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
The Label AestheticsNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Label Aesthetics' opening hours show limited alignment with city demand: 22 peak hours open but 55 high-demand hours missed, giving a low temporal health score. Strengths are midweek afternoons-especially Tuesday noon and Wednesday 1-4pm-when the salon is open during busy search periods. Key missed opportunities are late afternoons on Thursday and early afternoon on Saturday, which could be worth extending hours for commercial return.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.9Room to grow
What customers seeWhere you rank
9:41
The Label Aesthetics
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday12pm-9:30pm
WednesdayClosed
ThursdayClosed
Friday11am-6pm
SaturdayClosed
SundayClosed
Popular times Wednesday · Christchurch Centre
8a9a10a11a12p1p2p3p4p5p6p7p8p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #461 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#473of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #473 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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