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The Lash Chapters

Beautician · Lincoln, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

The Lash Chapters

Beautician · Lincoln, Christchurch

Where you stand#531of 570 beauty businesses
Overall health0.7/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

04Listings and social3.105Facebook page2.208Opening hours1.701Google listing1.603Map positions1.502Reviews1.207Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Lash Chapters is a qualified, professional eyelash technician based in Lincoln offering classic, hybrid and volume lash extensions alongside lash lifts. Services focus on bespoke eyelash styling delivered by a trained technician in a small-scale setting, with appointments tailored to the type of extension or lift clients request.

The Lash Chapters is a qualified, professional eyelash technician located in Lincoln. The practice concentrates exclusively on eyelash enhancement services, operating under the owner's qualification and professional training in lash application and lift techniques.

Services include classic, hybrid and volume lash extensions plus lash lifts. The Lash Chapters lists these specific offerings and applies them according to clients' chosen styles, from individual classic extensions through to fuller volume sets and lifting treatments that change natural lash shape.

Clients book The Lash Chapters for extensions and lifts supplied by a trained technician. Appointments reflect the stated service range, with clients selecting from classic, hybrid, volume or lash-lift options depending on desired look and natural lash suitability.

Located in Lincoln, The Lash Chapters distinguishes itself by concentrating solely on eyelash extensions and lifts under a qualified technician. This focused skillset and clear list of offered services make it a local option for customers seeking professional lash extension or lift treatments in the Lincoln area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Lash Chapters has a low health score on its Google Business Listing, indicating significant room for improvement. The top findings show a missing website link and logo, a minimal description, and few photos. Existing elements like listing title, claimed status, open-for-business status, phone number and full address are in place, supporting basic credibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Lash Chapters
3
The Lash Chapters✓✓
0.0 ★★★★★ (0)
Beautician · Lincoln
Open 3 days · late Fri and Sat ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

I am a qualified, professional eyelash technician currently offering classic, hybrid and volume lash extensions, and lash lifts.

2
Google listingChristchurch beauty · 570 businesses
You are #477 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Lash Chapters shows a very low Google Health score and weak review activity, with little published feedback so far. The strongest signal is that customers will hesitate given the current rating and lack of responses, while opportunities lie in gathering more reviews and starting to engage with feedback.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
1.2Room to grow
What customers seeWhere you rank
9:41
The Lash Chapters
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch beauty · 570 businesses
You are #502 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Lash Chapters shows a low overall health score in Google Maps search at 1.5 out of 10, indicating limited visibility. The strongest insight is a foothold in broader maps queries, with top keywords including eyelash salon in lincoln and beautician in lincoln, both ranking in the top 20. Focus should be on expanding local presence in the suburb and improving aggregate visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
eyelash salon
1Seen in 1 search across Christchurch, top three in none
1
Beauty at Lincoln4.6 ★ (55) · Beautician
2
Radiant Beauty5.0 ★ (47) · Beautician
3
FlexiBeauty5.0 ★ (4) · Beautician
4
Spazio Beauty5.0 ★ (3) · Beautician
↓
The Lash Chapters2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #483 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Lash Chapters shows a health score of 6.1 out of 10, meaning above-average presence with room for improvement. The strongest finding is an outstanding Facebook profile with very high trust, and a well-established Fresha listing that supports visibility beyond core profiles.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
3.1Room to grow
What customers seeWhere you rank
9:41
Gthe lash chapters lincoln
AllImagesMapsNews
FacebookThe-Lash-Chapters-100066469765512The Lash Chapters | Facebook✓
InstagramlincolnlashesbeautyacademyThe Lash Chapters | Instagram1
Freshalp/en/tt/eyelash-extensions/in/gb-lincoln/north-hykehamThe Lash Chapters | Fresha
Tiktok@lash.maker.dkThe Lash Chapters | Tiktok2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #395 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
2.2Room to grow
What customers seeWhere you rank
9:41
facebook
people1
333 followers 3
Eyelash Extensions
FollowMessage
★ 1 reviews · recommended 2
🌐 maps.google.com
☎ +64 27 949 1224✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #445 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
The Lash ChaptersNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Lash Chapters has limited hours but shows clear alignment with weekend demand: Saturday mid-day and early afternoon hours match strong local interest. Several weekday peaks are missed, notably late-morning and late-afternoon weekday slots when searches are high. No time is currently open during low-demand windows, suggesting hours are focused but could be shifted to capture more customers in those missed high-demand periods.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.7Room to grow
What customers seeWhere you rank
9:41
The Lash Chapters
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
WednesdayClosed
ThursdayClosed
Friday5pm-9pm
Saturday9am-9pm
Sunday9am-4pm
Opening hoursChristchurch beauty · 570 businesses
You are #476 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#531of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #531 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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