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The Lash Coach NZ

Eyelash salon · Edgeware, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

The Lash Coach NZ

Eyelash salon · Edgeware, Christchurch

Where you stand#358of 570 beauty businesses
Overall health3.7/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

The Lash Coach NZ is a Saint Albans-based beauty provider in Christchurch. It offers beauty services under the Lash Coach NZ name and serves local clients from its Christchurch location. The business is identified primarily by its focus on beauty and its presence in the Saint Albans neighbourhood of Christchurch.

The Lash Coach NZ is a beauty provider located in Saint Albans, Christchurch. It operates under the Lash Coach NZ name and serves clients from its Christchurch location, identifying itself within the local beauty sector.

The business offers beauty services aligned with its category designation. Specific treatments, techniques and pricing details were not supplied in the source material; information available identifies the practice only as a Christchurch-based beauty provider operating in Saint Albans.

There is no review snapshot or customer feedback supplied in the source material for The Lash Coach NZ. As a result, detailed customer experience themes or common service impressions are not available from the provided information.

Locally, The Lash Coach NZ is distinguished by its location in the Saint Albans neighbourhood of Christchurch and by operating specifically within the beauty category. The available details are limited to its name, borough and city, which place it as a Saint Albans beauty provider serving Christchurch clients.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Lash Coach NZ shows a low overall health of 1.6 out of 10, indicating significant room for improvement in the Google Business Listing. The strongest recent gains are accurate contact details and a full street address, along with an open-for-business status, signaling basic information is present and accessible.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.2Room to grow
9:41
Tiles © Esri
3
The Lash Coach NZ1✓
Own this business?
0.0 ★★★★★ (0)
Eyelash salon · Edgeware
Open 6 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch beauty · 570 businesses
You are #502 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Lash Coach NZ shows a very low health score on Google reviews, indicating weak overall performance and trust signals. The two strongest opportunities are to build a solid rating and increase public engagement by replying to reviews. Prioritising quick responses and asking satisfied clients for feedback will help begin strengthening trust and visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
1.2Room to grow
9:41
The Lash Coach NZ
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch beauty · 570 businesses
You are #502 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Lash Coach NZ shows a very low overall health score in Google Maps search visibility, at 1.4 out of 10, indicating limited exposure. The strongest finding is ranking seventh for eyelash salon in Edgeware and eighteenth for eyelash salon in St Albans, highlighting local and neighbourhood opportunities. Focus should be on improving both aggregate and borough visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.4Room to grow
9:41
1234Tiles © Esri
1Seen in 2 searches across Christchurch, top three in none
1
Beauty in the city ( Edgeware)5.0 ★ (28) · Eyelash salon
2
LuiLash Beauty4.8 ★ (21) · Eyelash salon
3
Essential Therapy4.8 ★ (61) · Eyelash salon
4
Afterglow Beauty NZ5.0 ★ (69) · Eyelash salon
↓
The Lash Coach NZ2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #490 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Lash Coach NZ shows a low health score, with key opportunities centred on social profiles and local listings. Strengths include a Facebook profile rated very high and a Fresha directory presence, which helps visibility beyond the main profile. The main focus should be aligning social profiles with business details to improve trust scores and expand local reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
1.3Room to grow
9:41
Gthe lash coach nz edgeware
AllImagesMapsNews
FacebookthelashcoachnzThe Lash Coach NZ | Facebook✓
Freshalp/en/tt/eyelash-extensions/in/nz-christchurch/edgewareThe Lash Coach NZ | Fresha
Tiktok@volashesThe Lash Coach NZ | Tiktok2
InstagramthelashlanenzThe Lash Coach NZ | Instagram1
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #494 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
9 checks on your Facebook page. You're seeing 6 of them.
5.1Room to grow
9:41
facebook
thelashcoachnz✓
341 followers 2
Christine | Lash Coach | Eyelash Extension Training Afterpay available 1:1 training Eyelash Extensions
FollowMessage
★ 1 reviews · recommended 1
🌐 maps.google.com3
☎ +64 27 636 9257✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #279 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

The Lash Coach NZ shows a low on-page SEO health score, indicating technical setup needs attention. Key findings include missing meta description and title tag, plus no valid favicon. Immediate focus should be on establishing baseline on-page structure and improving core signals to help search visibility and click-throughs for local clients.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
  • 3
    Pages linking to youFewer pages link to yours than most of this market, so search engines have few routes into your site.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒thebeautyandlashstudio.co.nz✓
✓On-page score
✓Meta description
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Lash Coach NZ shows a low overall health for website traffic, score 1.6 out of 10, indicating limited organic and paid activity. Key findings point to near-zero organic traffic value and no organic rankings in the top 100, suggesting a need for targeted content and on-page SEO. There is also no clear paid spend or measurable paid traffic, highlighting opportunities for careful initial campaigns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.7Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
The Lash Coach NZNot in these results
31About 4 visits a month from search, across 3 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #248 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Lash Coach NZ's opening hours largely align with local demand, with no low-demand open hours and 54 well-aligned peak hours. Peak service times include Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday early afternoon. However there are missed commercial chances on weekday and weekend evenings when local searches remain strong. Small evening adjustments could improve revenue and accessibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.7Good
9:41
The Lash Coach NZ
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-6pm
Saturday9am-6pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #133 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#358of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #358 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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