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The Lightroom

Beauty salon · Woolston, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

The Lightroom

Beauty salon · Woolston, Christchurch

Where you stand#502of 570 beauty businesses
Overall health1.2/10across the eight areas

Going well

05Facebook page7.5

Where we can help

08Opening hours5.101Google listing2.604Listings and social2.303Map positions1.502Reviews1.207Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Lightroom is a beauty clinic in Woolston, Christchurch, offering technology-based aesthetics led by owner Anne McLean. Services include diode laser hair removal, Ulfit HIFU skin tightening, Image Skincare facials, non-invasive laser facials, tattoo removal and pigmentation treatments. The clinic emphasises up-to-date equipment and a focus on safe, low-pain laser procedures.

The Lightroom is a technology-focused beauty clinic located in Woolston, Christchurch. Owner Anne McLean is described as highly trained and experienced, and the clinic offers laser and non-surgical aesthetic services from a local premises.

Services listed by the clinic include diode laser hair removal, Ulfit HIFU skin tightening and rejuvenation, Image Skincare facials, non-invasive laser facials, tattoo removal and pigmentation removal. The description emphasises use of current technology and scientifically proven products across those treatments.

Customer experience is mixed in available feedback. The clinic highlights safe, painless diode laser hair removal, but at least one reviewer raised concerns about the approach to tattoo laser removal and potential skin risk. That feedback suggests some customers have sought second opinions for that particular treatment.

Locally, The Lightroom positions itself as a Christchurch beauty provider focused on technology-led treatments and established skincare brands. The combination of HIFU, medical-grade lasers and Image Skincare facials is how the clinic describes its specialisation within the Woolston neighbourhood.

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01Google listingMarketbase business report

Your Google listing

The Lightroom's Google Business Listing health is low, at 2.8 out of 10. Current strengths include a claimed listing, visible phone number, full address, and open-for-business status. Key opportunities focus on adding a website link and a logo, while continuing to improve photos. Description is mid‑level and should be refined for stronger impact.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
2.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Lightroom
3
The Lightroom✓✓
1.0 ★★★★★ (1)
Beauty salon · Woolston
Open 6 days · late Tue ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

The Lightroom is a Laser hair removal and technology based aesthetics business. Using the latest technology and scientifically proven products to help you look your best. Owner Anne Mclean is highly trained and experienced and provides safe and painless laser hair removal *Diode Laser hair removal *Ulfit HIFU skin tightening and rejuvenation produces proven results *Image skincare range of facials *Non invasive laser facials *Tattoo removal *Pigmentation removal

Google listingChristchurch beauty · 570 businesses
You are #423 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Lightroom shows a very low health score on Google reviews, indicating a need for improvement in reputation and customer engagement. Key findings: no review responses yet, and a small but growing number of reviews. Encouraging happy customers to leave reviews and starting to respond to both positive and negative feedback are the top steps to build trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
1.2Room to grow
What customers seeWhere you rank
9:41
The Lightroom
OverviewReviewsPhotosAbout
1.0★★★★★1 review
5
4
3
2
13
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #500 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Lightroom shows a low overall presence in Google Maps with a health score of 1.5 out of 10. This indicates limited visibility and a need for focused local effort. Top findings include a foothold in Woolston and Brookhaven-Ferrymead queries via laser hair removal, with stronger ranking for "laser hair removal service in woolston" (pos 6) than other terms. The borough score is minimal, signalling room to enhance local relevance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beautician
1Seen in 1 search across Christchurch, top three in none
1
IdunEir Beauty5.0 ★ (37) · Beauty salon
2
Willow Nail & Beauty Studio5.0 ★ (1) · Beauty salon
3
Sol Spa5.0 ★ (67) · Beauty salon
4
Shambhala Organic Hair4.9 ★ (87) · Beauty salon
↓
The Lightroom2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #482 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Lightroom's presence health is low with a 2.5 out of 10, indicating limited reach across social platforms and directories. Key strengths include a very high-trust Facebook profile, which provides a solid foundation for audience interaction. Opportunities lie in expanding on Instagram, adding TikTok, GrabOne listings, Yellow Directory completeness, and TikTok directory presence to improve discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/the_lightroom) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
Gthe lightroom woolston
AllImagesMapsNews
NZWAOthe-lightroom-aesthetics-limitedThe Lightroom | NZWAO
Infobelthe_lightroomThe Lightroom | Infobel✓
FacebooklightroomlaserThe Lightroom | Facebook✓
InstagramthewoolstonemporiumThe Lightroom | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #441 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokNZWAOInfobelYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
7.5Good
What customers seeWhere you rank
9:41
facebook
lightroomlaser✓
325 followers 2
Providing the latest technology in laser hair removal and Ulfit, the world’s Number 1 Rejuvenation and Body Sculpting treatment ensuring you can achieve smoother, more youthful skin.3
FollowMessage
★ 3 reviews · recommended 1
🌐 lightroom.co.nz✓
☎ +64 27 550 8088✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #141 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The Lightroom's on-page SEO health is low, with a 2.0 out of 10 score. Key findings show no detected on-page SEO score, no meta description, no title tag, no valid favicon, and a page size over 256KB. Addressing these core issues will lay a foundation for better search visibility and faster loading for customers.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒lightroom.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Lightroom's website shows a low health score of 2.0 out of 10, indicating limited overall performance for website traffic. The strongest signal is in paid activity where no measurable paid traffic has been detected, suggesting potential for a small, targeted campaign. There is also near-zero organic traffic value and no organic keywords ranking in the top 100, highlighting opportunities to build content and on-page SEO.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
The LightroomNot in these results3
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Lightroom's published hours mostly match local demand peaks, with 45 well-aligned peak hours and no low-demand open hours. Strong alignment includes Tuesday 10-11am, Wednesday 3pm, Thursday 4pm and Saturday 1pm. Missed opportunities occur on Thursday 5-6pm, Wednesday 5pm and Saturday 2-3pm when local searches are high but the clinic is closed. Consider modest evening or Saturday hour shifts to capture demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.1Room to grow
What customers seeWhere you rank
9:41
The Lightroom
OverviewReviewsPhotosAbout
Hours 1
Monday10am-5pm
Tuesday9am-7pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday10am-2pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #280 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#502of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #502 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
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  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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