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The Mint Hair Company

Hairdresser · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

The Mint Hair Company

Hairdresser · Addington-Middleton, Christchurch

Where you stand#161of 498 hair salons & barbers
Overall health6.8/10across the eight areas

Going well

05Facebook page7.007Google search and traffic6.1

Where we can help

03Map positions5.508Opening hours4.902Reviews4.704Listings and social4.701Google listing2.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Mint Hair Company is a hair salon and barber located on the corner of Lincoln Road and Clarence Street South in Addington, Christchurch. The salon offers haircuts, blow-dries, colouring and barber services with stylists like Dean and Sarah on the team. Customers note a relaxed, friendly atmosphere and personalised advice on hair care and styling.

The Mint Hair Company is a hair salon and barber in Addington, Christchurch, situated at the corner of Lincoln Road and Clarence Street South. It presents as a local salon where clients can book for cuts, colour work, blow-dries and barber services. The salon lists phone contact on its web presence for appointments.

The salon provides a mix of services including haircuts, blow-drys, colour and barber work. Reviews name individual stylists such as Dean and Sarah, indicating the team offers both cutting and colouring. Their web information gives the salon location and a phone number for bookings and enquiries.

Customers commonly report a relaxed and comfortable experience, mentioning friendly, chatty service and useful advice about hair care and styling. Several reviews reflect repeat visits and a high level of satisfaction with cuts and colour, and specific praise for the stylists named in feedback. The tone from clients suggests personalised service and a focus on making people feel at ease during appointments.

The Mint Hair Company is distinguished locally by its corner location in Addington and a small-team approach to styling. The salon's mix of barbering and salon services, named stylists, and recurring comments about client comfort and practical hair-care advice help define its local character and what customers can expect.

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01Google listingMarketbase business report

Your Google listing

The Mint Hair Company's Google Business Listing shows low health overall, with a 2.3 out of 10. The listing has essential basics like a full address, phone number, and a website link, but significant gaps remain. The most important findings are that the listing is not claimed, and there is no meaningful description or logo yet.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Mint Hair Company
The Mint Hair Company1✓
Own this business?
4.9 ★★★★★ (35)
Hairdresser · Addington-Middleton
Open 5 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #383 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Mint Hair Company shows an average health score of 5.0 out of 10, meaning room for improvement in Google review performance. The strongest finding is solid star rating and high confidence, indicating customer satisfaction, while the weakest area is engagement with reviews, as no responses have been posted yet.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
The Mint Hair Company
OverviewReviewsPhotosAbout
4.9★★★★★35 reviews 2
5
4
3
2
1
3How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #262 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Mint Hair Company shows average health in Google Maps search with a score of 5.4 out of 10. This indicates moderate visibility and room to grow. The strongest positioning is for hair salon and unisex hairdresser terms in Addington-Middleton, where rankings sit at the top in several related queries. Focus on consolidating these high positions while widening suburb coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
unisex hairdresser
1Top three for "unisex hairdresser" in 1 suburb, seen in 4
1
The Mint Hair Company24.9 ★ (35) · Hairdresser
2
Bensons Hair & Beauty4.9 ★ (74) · Hairdresser
3
Clip Joint & Co4.8 ★ (58) · Hairdresser
4
Soho Hair4.9 ★ (153) · Hairdresser
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #226 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Mint Hair Company shows a below-average health score of 4.0/10, with key strengths in a very high-trust Facebook profile and a well-maintained Fresha listing. The most important findings are the strong Facebook presence and the active Fresha profile, while significant gaps exist in Instagram, TikTok, NoSecretSalon, and LinkedIn profiles that limit broader discovery.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/the-mint-hair-company-lincoln-road-christchurch-wrzV2q) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Gthe mint hair company addington-middleton
AllImagesMapsNews
Freshathe-mint-hair-company-lincoln-road-christchurch-wrzV2qThe Mint Hair Company | Fresha✓
FacebookminthairnzThe Mint Hair Company | Facebook✓
InstagramminthairnzThe Mint Hair Company | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #266 for listings and social
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
7.0Good
What customers seeWhere you rank
9:41
facebook
minthairnz✓
507 followers 2
at Mint Hair Design we deliver quality hairdressing service at a reasonable and affordable price, sp3
FollowMessage
★ 1 reviews · recommended 1
🌐 minthair.co.nz✓
☎ +64 21 853 555✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #148 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The Mint Hair Company shows strong on-page health, with a high overall score of 8.4 out of 10. Key strengths include a valid favicon, fast loading under 3 seconds, and a compact page size, plus HTTPS-secure resources and a relevant meta description. Opportunities focus on improving the title tag length, adding an H1 tag, and reducing render-blocking resources.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒theminthaircompany.co.nz✓
✓Favicon
✓Page load speed
1On-page score
2Separate sites linking to you
3Page title
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Mint Hair Company shows a healthy website traffic profile with an above-average health score of 6.1 out of 10. Organic traffic performance is solid, while paid activity is limited. Key opportunities focus on starting small paid campaigns and improving SEO fundamentals, while maintaining momentum in organic traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
6.1Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
The Mint Hair CompanyNot in these results
31About 44 visits a month from search, across 13 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #193 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Mint Hair Company's opening hours largely match local demand, with most popular Saturday and midweek lunchtime slots covered but some lunchtime gaps at the start of the week. Strong alignment appears on Saturday 11am-1pm and Tuesday 11am-12pm. Missed opportunities occur on Monday midday through early afternoon and Sunday 3pm when searches are high but the salon is closed. One low-demand open hour is Friday 8am.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.9Room to grow
What customers seeWhere you rank
9:41
The Mint Hair Company
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday8am-8pm
Wednesday8am-8pm
Thursday8am-8pm
Friday8am-8pm
Saturday8am-8pm
SundayClosed
Popular times Sunday · Addington-Middleton
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When people in Addington-Middleton look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #256 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#161of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #161 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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