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The Mortgage Shop

Mortgage broker · Lincoln, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

The Mortgage Shop

Mortgage broker · Lincoln, Christchurch

Where you stand#117of 123 mortgage brokers
Overall health0.5/10across the eight areas

Going well

08Opening hours10.0

Where we can help

03Map positions4.604Listings and social3.905Facebook page2.002Reviews1.601Google listing0.607Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Mortgage Shop is a mortgage broker based in Lincoln. They arrange home lending and mortgage advice for local customers, and are noted in reviews for consistently high-quality, attentive service.

The Mortgage Shop is a mortgage broker located in Lincoln. It offers mortgage broking services to local home buyers and property owners, working with clients on loan options and application processes.

They describe their work as arranging and advising on mortgages; the business focuses on connecting clients with suitable lending solutions and guiding them through paperwork and lender requirements.

Customers tend to report a very positive experience, with reviews highlighting outstanding, attentive service and a consistently high overall rating. Feedback points to reliable communication and a supportive approach during the mortgage process.

Locally, The Mortgage Shop is distinguished by its Lincoln presence and a strong customer satisfaction record. Clients looking for mortgage advice in the area will find a broker emphasising personalised support and clear guidance through lending decisions.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Mortgage Shop's Google Business Listing shows a mixed health with several basics already in place but a very low overall health score. Strengths include a valid listing title, open-for-business status, a website link, a phone number, and a full street address. The main opportunities lie in claiming the listing, expanding the description, adding photos, and including a logo to strengthen identity.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
0.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Mortgage Shop
3
The Mortgage Shop1✓
Own this business?
5.0 ★★★★★ (1)
Mortgage broker · Lincoln
Open 5 days · late Mon, Tue, Wed and Thu ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch mortgage brokers · 123 businesses
You are #116 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Mortgage Shop shows a very low overall health score of 1.2 out of 10, indicating serious room for improvement in Google review performance. The business has a strong star rating in the top 10% and has just begun collecting reviews, but has not yet engaged with customers through responses.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.6Room to grow
What customers seeWhere you rank
9:41
The Mortgage Shop
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch mortgage brokers · 123 businesses
You are #103 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Mortgage Shop shows a below-average health score of 3.9 out of 10 for Google Maps search visibility, indicating limited overall visibility. Top findings include solid local presence in the suburb, with the business ranking in the top 25% for its local area, and strong performance on core keywords like "mortgage broker in lincoln, christchurch, new zealand."

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
2 checks on your map positions. You're seeing both.
4.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
finance broker
1Top three for "finance broker" in 1 suburb, seen in 1
1
Richard Allan - Allan Financial5.0 ★ (3) · Mortgage broker
2
The Mortgage Shop✓5.0 ★ (1) · Mortgage broker
3
Aarakshaa Insurance and Mortgages5.0 ★ (81) · Mortgage broker
4
Loan Market South - Selwyn Office5.0 ★ (8) · Mortgage broker
Map positionsChristchurch mortgage brokers · 123 businesses
You are #67 for map positions
See how to fix it →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Mortgage Shop shows above-average health in Citations and Social Presence, with a 6.6 out of 10. Key strengths include outstanding Instagram and Facebook profiles and a well-recognised LinkedIn listing, indicating solid social credibility and reach. The main opportunity is expanding presence on TikTok, TikTok Directory, Neighbourly, Yellow Directory, and LinkedIn Company to diversify reach and trust signals.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/damian-kirk-the-mortgage-shop-strabane-784974b2) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
Gthe mortgage shop lincoln
AllImagesMapsNews
LinkedIndamian-kirk-the-mortgage-shop-strabane-784974b2The Mortgage Shop | LinkedIn✓
Instagramthe.mortgage.shopThe Mortgage Shop | Instagram✓
FacebookNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #76 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
facebook
the mortgage shop lincoln
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #98 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

The Mortgage Shop demonstrates a very low on-page SEO health score, at 0.1 out of 10, with several critical gaps. Key findings include missing on-page SEO score, no detectable title tag on the homepage, and no meta description. Favicon is also absent and the page has fewer than 1024 characters. Addressing these issues can improve visibility and click-through potential.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒themortgageshop.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch mortgage brokers · 123 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Mortgage Shop's website shows very low overall health for traffic, with room to improve in organic and paid visibility. Key findings point to near-zero earned organic value and no positive organic traffic yet, along with no organic keywords in the top 100. Paid traffic shows no clear spend and no measurable paid traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
The Mortgage ShopNot in these results3
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #77 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Mortgage Shop shows very poor temporal alignment (health score 0.2/10). No city-level popularity data is available, so specific hours of strong alignment or missed opportunities cannot be determined. A simple next step is to audit local demand signals and trial modest evening or weekend opening, then track enquiries to see if extended hours generate commercially useful leads.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
The Mortgage Shop
OverviewReviewsPhotosAbout
Hours 1
Monday9am-7:30pm
Tuesday9am-7:30pm
Wednesday9am-7:30pm
Thursday9am-7:30pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#117of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #117 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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