marketbaseExclusive Marketbase Report
Prepared for

The Nail Artistry

Nail salon · Rolleston North West, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

The Nail Artistry

Nail salon · Rolleston North West, Christchurch

Where you stand#415of 570 beauty businesses
Overall health2.7/10across the eight areas

Going well

04Listings and social9.4

Where we can help

01Google listing4.008Opening hours2.902Reviews2.705Facebook page2.403Map positions1.607Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Nail Artistry is a nail salon in Rolleston run by a South African and New Zealand qualified nail technician. The studio focuses on nail health using Rubber base gel and selects premium products. Services centre on manicures, rubber-base gel overlays and detailed nail art, with an emphasis on up-to-date techniques and quality finishes for local clients.

The Nail Artistry is a Rolleston nail studio operated by a South African and New Zealand qualified nail technician. The practice centres on manicure services and rubber-base gel overlays, with a stated focus on nail health and contemporary techniques. The studio location serves clients from Rolleston and surrounding areas seeking specialist nail treatments.

Services at The Nail Artistry include manicures, rubber-base gel nails and bespoke nail art. The technician describes an ongoing commitment to learning new techniques and testing brands, and uses what are described as the best products on the market. Rubber base gel is highlighted as a core product to support healthier, longer-lasting nails.

Customer feedback repeatedly notes a wide colour range and detailed nail art, with several reviewers saying they receive many compliments on their nails. Reviews also mention that rubber nails from The Nail Artistry are noticeably durable and preferred over conventional gel for some clients. Overall customer comments describe appointments as pleasant experiences and praise the artistic finish of the nail work.

Locally, The Nail Artistry is distinguished by the operator's dual qualification and a clear focus on rubber-base gel and nail health. The studio's combination of specialist product choice, ongoing skill development and consistently positive customer comments helps define its local character for clients seeking professional nail art and long-wearing gel finishes.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

The Nail Artistry's Google Business Listing shows a solid foundation with complete ownership and a live link, but the health score sits at 4.7 out of 10. The listing currently lacks a logo and a fully optimised description, while photos are growing. Overall health reflects mid-range readiness with clear paths to improve branding and media presence.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
4.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Nail Artistry
3
The Nail Artistry✓✓
5.0 ★★★★★ (4)
Nail salon · Rolleston North West
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

I'm a South African and New Zealand qualified nail technician striving to improve on new techniques and brands. Only using the best products on the market to ensure my clients have health beauty nails by using Rubber base gel.

2
Google listingChristchurch beauty · 570 businesses
You are #340 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

The Nail Artistry shows a low overall health score of 2.6 out of 10 for Google reviews, indicating opportunity for improvement. The most notable finding is a high star rating in the top 10% that demonstrates strong customer satisfaction, along with initial review collection. A lack of review responses is a key gap.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.7Room to grow
What customers seeWhere you rank
9:41
The Nail Artistry
OverviewReviewsPhotosAbout
5.0★★★★★4 reviews 3
5
4
3
2
1✓
nail designs 3
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #418 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

The Nail Artistry shows very low overall health in Google Maps search visibility, with a 0.9 out of 10 health score. This indicates limited visibility across maps queries. Top performers include "nail salon in rolleston south east, christchurch, new zealand" (rank 4) and other Rolleston and Selwyn district terms, suggesting strengths for local phrases but still room for improvement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
1.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
nail salon
1Seen in 3 searches across Christchurch, top three in none
1
Essence Nails5.0 ★ (8) · Nail salon
2
Trending Rolleston Fields4.8 ★ (98) · Nail salon
3
The Nail bar4.2 ★ (138) · Nail salon
4
The Nail Artistry25.0 ★ (4) · Nail salon
Map positionsChristchurch beauty · 570 businesses
You are #480 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

The Nail Artistry shows very high health across social profiles, with strong Facebook and Instagram presences. Current strengths include active listings on Fresha and a well-managed profile. The main opportunities focus on expanding discovery through LinkedIn, Neighbourly, NoSecretSalon, and neighbourhood directories to improve local reach and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/the-nail-artistry-rolleston-8-moore-street-mrlne82e) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe found your Tiktok Profile page through search alone, with nothing on your own website or your Google listing pointing at it.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.4Strong
What customers seeWhere you rank
9:41
Gthe nail artistry rolleston north west
AllImagesMapsNews
Freshaa/rolleston-hair-and-beauty-rolleston-8-moore-street-q2wo8u8mThe Nail Artistry | Fresha✓
Instagramthe_nail_artistry_nzThe Nail Artistry | Instagram✓
FacebookThe-Nail-Artistry-NZ-100094346351699The Nail Artistry | Facebook✓
Tiktok@maddyfahey_Found through search, not linked from anything you own1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #34 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaYellowNeighbourlyYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
8 checks on your Facebook page. You're seeing 6 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
facebook
people3
173 followers 2
FollowMessage
🌐 fresha.com/book-now/rolleston-hair-and-beauty-eh3ggt4z/services?lid=897176&eid=5110283&share=true&pId=844394
☎ +64 22 525 6723✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #431 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒fresha.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gear piercing rolleston north west
AllMapsImagesShopping
No ads from you on any search
www.facebook.comSavvy Needles | Rolleston
perpetualbeauty.gettimely.comPerpetual Beauty
www.fresha.comSavvy Needles - 11 Blue Jean Avenue - Rolleston

9 Sept 2021 — Savvy Needles, where ink meets precision in the heart of Rolleston. Discover the artistry of Body Piercing and Piercing expertise. Read more

www.lifepharmacy.co.nzEar Piercing - Life Pharmacy
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

The Nail Artistry's opening hours show clear strengths around mid-morning and early Saturday afternoons: Tuesday 10-12 and Saturday 1-2pm align with strong local demand. However, several high-demand late‑afternoon slots midweek are missed, notably Wednesday 2-4pm and Thursday 4-5pm. There are no open hours during low-demand periods, so reducing missed late‑afternoon closures is the main commercial lever.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.9Room to grow
What customers seeWhere you rank
9:41
The Nail Artistry
OverviewReviewsPhotosAbout
Hours 1
Monday10am-2pm
Tuesday10am-2pm
Wednesday10am-2pm
Thursday10am-2pm
Friday10am-3pm
Saturday9am-5pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #405 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#415of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #415 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for