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The Nail Shop

Nail salon · Upper Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

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Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

The Nail Shop

Nail salon · Upper Riccarton, Christchurch

Where you stand#319of 570 beauty businesses
Overall health4.4/10across the eight areas

Going well

02Reviews8.201Google listing6.8

Where we can help

08Opening hours5.003Map positions4.205Facebook page3.404Listings and social1.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Nail Shop is a beauty salon in Upper Riccarton, Christchurch specialising in nail services. Clients come for manicures, pedicures and wedding nails, with staff noted for fast, friendly service and skilled technicians. Reviews highlight repairs, spa pedicures and occasional free upgrades to deluxe treatments, which contribute to a steady local clientele.

The Nail Shop is a beauty salon located in Upper Riccarton, Christchurch that focuses on nail care and related treatments. The salon's presence in the suburb makes it a local option for routine nail work and special-occasion services within the Christchurch area.

Services mentioned by customers include manicures, pedicures and wedding nails, along with repair work for nails that need fixing. Reviews refer specifically to spa pedicures and upgrades to deluxe treatments, and customers have credited individual technicians for detailed or corrective work after earlier visits elsewhere.

Customer comments consistently note fast, friendly service and capable, talented staff. Several reviews mention repeat visits and satisfaction with results, including one customer who had wedding nails done and another who described an upgraded spa pedicure. The salon owner responds to feedback, indicating some engagement with clients after visits.

Locally, The Nail Shop is characterised by reliable, skill-based nail services and a small-team feel. Customers seeking corrective nail work, event-ready treatments or a spa pedicure commonly report positive outcomes. The combination of approachable staff, on-site upgrades and a concentration on nails shapes how the salon is experienced in Upper Riccarton.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Nail Shop shows an average overall health score with room to improve; current gains include a claimed listing, a live website link, a visible phone number, and open-for-business status, which helps customer access. The main opportunity is to add a meaningful listing description that clearly highlights services and unique points to attract local clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 5 of them.
6.8Good
What customers seeWhere you rank
9:41
Tiles © Esri
The Nail Shop
The Nail Shop✓✓
4.6 ★★★★★ (221)
Nail salon · Upper Riccarton2
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch beauty · 570 businesses
You are #185 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Nail Shop shows an above-average health score of 6.7 out of 10 for Google reviews. The business has solid engagements and strong social proof, with reviews concentrated in the top 10% locally. The most notable findings are a robust number of reviews and a response rate that outperforms a quarter of peers, indicating growing trust among customers.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
8.2Strong
What customers seeWhere you rank
9:41
The Nail Shop
OverviewReviewsPhotosAbout
4.6★★★★★221 reviews ✓
5
4
3
2
11
lovely staff 11welcoming atmosphere 9cost 8friendly technician 6color options 5gel extensions 3
3How far your rating and your review count together can be trusted
S
Sheree★ · a week ago

Not good at doing gel toe nails, I wouldn't recommend if you're wanting you're toes done. It was Wed the 25th of February at 9.30am. One of the Girls looked like she was training... and didn't know what she was doing, the other girl keep te...

Response from the owner2

Hi Sheree, Thank you for take your time to give us the feedback. We are sorry to hear about your experience and we will take it on board. Could you let us know when did you visit us!? I can no...

E
Emily S.★★ · 4 weeks ago

Poor customer service. ⭐️⭐️ I arrived for my appointment and was asked to take a seat. I was looking forward to having my builder gel infill, as I had been very happy with the results from my previous visit. Initially, the technician did...

Response from the owner

Hi Emily, Thank you for taking your time to share your feedback. We are truly sorry for the inconvenience and for making you feel uncomfortable during your visit. That was never our intention. O...

Google reviewsChristchurch beauty · 570 businesses
You are #103 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Nail Shop shows a below-average health score of 3.9 out of 10 for Google Maps performance, indicating limited overall visibility. Top findings include a solid position for nail salon keywords in Upper Riccarton (Position 2) and nearby suburbs like Ilam (Position 3) and Sockburn (Position 4), with local borough presence improving but still below midpoints.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
4.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
nail salon
1Top three for "nail salon" in 2 suburbs, seen in 15
1
NAILS by Summer5.0 ★ (30) · Nail salon
2
The Nail Shop24.6 ★ (221) · Nail salon
3
ProfessioNAIL Westfield Riccarton5.0 ★ (4) · Nail salon
4
Luxurious Spa & Nails Westfield Riccarton4.8 ★ (1,094) · Nail salon
Map positionsChristchurch beauty · 570 businesses
You are #333 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

A health score of 1.4 out of 10 indicates very low overall health for Citations & Social Presence. The strongest completed asset is a very high trust Facebook presence, with ongoing value from Fresha directory visibility. Primary takeaway: improving Instagram and other profiles should be prioritised to stabilise local visibility and attract more clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Gthe nail shop upper riccarton
AllImagesMapsNews
Facebook61563746827781The Nail Shop | Facebook✓
Family Company Studiothe-nail-shopThe Nail Shop | Family Company Studio
Freshalp/en/bt/nail-salons/in/nz-christchurch/upper-riccartonFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #494 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFamily Company StudioFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
8 checks on your Facebook page. You're seeing 6 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
facebook
people2
217 followers 1
FollowMessage
★ 9 reviews · recommended 3
🌐 bookings.gettimely.com/stnailandbeautyltd/bb/book
☎ +64 3-343 0608✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #375 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒gettimely.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
The Nail ShopNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Nail Shop's opening hours show clear strengths and some gaps. Strong alignment occurs on Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday 1-2pm when demand is high and the salon is open. Missed opportunities appear Thursday 5-6pm, Saturday 10am and 12pm, and Wednesday 5pm when searches peak but the salon is closed. No low-demand open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.0Room to grow
What customers seeWhere you rank
9:41
The Nail Shop
OverviewReviewsPhotosAbout
Hours 1
Monday10am-5pm
Tuesday10am-5pm
Wednesday10am-5pm
Thursday10am-5pm
Friday10am-5pm
Saturday1pm-4pm
Sunday10am-5pm
Popular times Saturday · Upper Riccarton
9a10a11a12p1p2p3p4p5p6p7p8p
When people in Upper Riccarton look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #285 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#319of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #319 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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