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The Outsider Chartered Accountants

Certified public accountant · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

The Outsider Chartered Accountants

Certified public accountant · Christchurch Centre, Christchurch

Where you stand#68of 245 accountants
Overall health7.3/10across the eight areas

Going well

01Google listing8.302Reviews7.407Google search and traffic6.805Facebook page6.604Listings and social6.5

Where we can help

03Map positions5.008Opening hours3.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Outsider Chartered Accountants is a Christchurch Central City chartered accounting firm providing tax, bookkeeping and business advisory services. They state they handle tax filing, tidy clients' books and support business evolution through planning, structured coaching and cashflow improvement. Reviews note professionalism and broad financial advice, and the firm positions itself as a partner for long‑term business and wealth planning.

The Outsider Chartered Accountants is a Christchurch Central City chartered accounting firm offering tax, bookkeeping and business advisory services. The practice identifies itself as more than a traditional accounting firm, working with businesses at different stages to support their financial and operational needs.

Services include tax filing, bookkeeping and wider business advisory work such as facilitating business plans, structured coaching, cashflow improvement, succession planning and wealth management. The firm describes support across the typical lifecycle of a business, from planning and improvement to longer term wealth and succession considerations.

Customer feedback highlights consistent professionalism and practical financial advice. Reviews commonly mention extended relationships with clients, help refining business operations, and advisers with broad knowledge who can discuss both personal and business tax matters. Clients describe ongoing coaching and planning conversations alongside routine compliance work.

Locally, The Outsider Chartered Accountants is presented as a Christchurch firm that combines compliance tasks with advisory services aimed at business improvement and future planning. The mix of tax, bookkeeping and structured coaching, together with client comments about professional, knowledgeable advisers, is a defining feature of the service offering in the central city area.

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01Google listingMarketbase business report

Your Google listing

The Google Business Listing for The Outsider Chartered Accountants shows a very high health score of 9.1 out of 10, indicating strong completeness and optimisation. Key findings: the listing is claimed and verified, with a visible phone number and a website link, and the business is shown as open or closed. Two notable opportunities focus on photos and description updates.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
8.3Strong
What customers seeWhere you rank
9:41
Tiles © Esri
The Outsider Chartered Accountants
2
The Outsider Chartered Accountants✓✓
5.0 ★★★★★ (3)
Certified public accountant · Christchurch Centre1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

The Outsider (CA) Limited. Chartered Accountants, Tax & Business Advisors. o Beyond an accounting and business services firm. o We are accountants that accelerate your business success. o We will sort your ‘books’, files your taxes and we've got your business evolution covered. From facilitating your Business Plan, to structured coaching, cashflow improvement, right through to Succession Planning, Wealth Management, and everything in between. As your business insider we help you grow a smarter, better business so you can enjoy your greatest assets. Time for you and your family.

3
Google listingChristchurch accountants · 245 businesses
You are #42 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Outsider Chartered Accountants has a healthy Google Business presence with a 7.2/10 health score. The most compelling finding is a top-10% Google star rating, reflecting high customer satisfaction. A notable opportunity is engaging with reviews through responses to build trust, while rating confidence and total review count show steady, improving momentum.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
7.4Good
What customers seeWhere you rank
9:41
The Outsider Chartered Accountants
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #64 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Outsider Chartered Accountants shows an average health score of 5.5 out of 10 for Google Maps performance, meaning there is room to improve visibility without urgent issues. Top findings include a solid borough presence and strong rankings for several accountant-related queries, particularly in and around Avonside. The business is visible for core accounting and tax terms in Christchurch city, with room to grow in broader maps queries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
auditor
2Top three for "auditor" in 1 suburb, seen in 3
1
Audit New Zealand5.0 ★ (3) · Certified public accountant
2
The Outsider Chartered Accountants15.0 ★ (3) · Certified public accountant
3
BDO Christchurch5.0 ★ (4) · Certified public accountant
4
Grant Thornton4.3 ★ (6) · Certified public accountant
Map positionsChristchurch accountants · 245 businesses
You are #123 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The overall health is high at 7.5 out of 10, indicating solid social presence, but there are gaps in Instagram, TikTok and some directory listings that, if addressed, could improve reach and trust among local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/the-outsider-chartered-accountant) found via: Google search results, Your website.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Gthe outsider chartered accountants christchurch centre
AllImagesMapsNews
Facebookoutsider.nzThe Outsider Chartered Accountants | Facebook✓
LinkedInthe-outsider-chartered-accountantThe Outsider Chartered Accountants | LinkedIn✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #86 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
6.6Good
What customers seeWhere you rank
9:41
facebook
outsider.nz✓
175 followers 2
Your Business Insider3
FollowMessage
🌐 outsider.nz✓
☎ +64 3-365 3666✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #84 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The On-Page SEO health for The Outsider Chartered Accountants is above average, with a 6.5 out of 10. Key strengths include a valid favicon, fast page load under 3 seconds and an SEO-friendly URL. Primary opportunities to improve involve meta description length and refining the title tag to balance brand name with main keywords.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒outsider.nz✓3
✓Favicon
✓Page load speed
1Separate sites linking to you
2Meta description
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Outsider Chartered Accountants shows an above-average website traffic health score of 6.8 out of 10, indicating decent overall performance but room for improvement in paid and organic outreach. Key findings point to no measurable paid traffic yet and mid-range organic traffic value, suggesting focused optimisations could lift visibility and conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.8Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
The Outsider Chartered AccountantsNot in these results
3About 17 visits a month from search, across 21 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #78 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Outsider Chartered Accountants shows clear alignment on weekday demand, particularly on Thursdays where multiple mid-morning and afternoon hours match high local search activity. However, several popular weekend and Friday afternoon slots are closed, representing missed commercial opportunity. No low-demand open hours were found, so the main focus is extending availability into specific high‑demand windows rather than cutting hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.4Room to grow
What customers seeWhere you rank
9:41
The Outsider Chartered Accountants
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-1pm
SaturdayClosed
SundayClosed
Popular times Friday · Christchurch Centre
8a9a10a11a12p1p2p3p4p5p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #161 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#68of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #68 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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