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The Paymasters Limited

Payroll Service · Waltham, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

The Paymasters Limited

Payroll Service · Waltham, Christchurch

Where you stand#58of 245 accountants
Overall health7.7/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

The Paymasters Limited is a Christchurch Central City payroll specialist offering outsourced payroll services for New Zealand businesses. Since 2000 they have handled tax calculations, holiday pay, Kiwisaver and full payroll administration, with particular experience migrating payrolls from MYOB-IMS and MYOB-EXO. Clients benefit from an experienced team focused on accuracy and timely payments.

The Paymasters Limited is a Christchurch Central City firm providing outsourced payroll services to New Zealand businesses. Operating since 2000 and formerly known as Ezypay Limited, the company manages payroll administration for organisations that employ New Zealand-based staff.

Services include end-to-end payroll administration from timesheet management to the payment of staff, IRD, tax calculations, holiday pay and Kiwisaver contributions. The Paymasters states it offers bespoke payroll solutions to suit businesses of any size and highlights particular experience migrating payrolls from MYOB-IMS, MYOB-EXO and other payroll systems.

Customers commonly report accurate payroll processing, quick and friendly service, and useful training support. Reviews reference the team by name and describe instances where the company helped resolve compliance data needs and provided reassurance through reliable delivery. Training ability and responsiveness are also noted as frequent themes in client feedback.

Locally, The Paymasters Limited positions itself as a specialised payroll department for businesses seeking outsourced payroll administration in Christchurch. The combination of long-standing experience, system migration know-how and a focus on compliance and timely payments is what most clearly distinguishes the firm for local clients.

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01Google listingMarketbase business report

Your Google listing

The Google Business Listing for The Paymasters Limited shows a very high health score and solid basic details. The overall health indicates accuracy and visibility are strong, with available contact info and a clear presence. The most notable findings are a verified claimed listing with a working phone number and an active website link, plus a strong description that places the listing in the top quartile.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
8.6Strong
9:41
Tiles © Esri
1
The Paymasters Limited✓✓
5.0 ★★★★★ (3)
Payroll Service · Waltham2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Since 2000, The Paymasters Limited (formally Ezypay Limited) has been the premier payroll service for businesses across New Zealand. As a Business-to-Business provider, they act as your dedicated payroll department, handling everything from tax calculations to holiday pay and Kiwisaver contributions. Their experienced and highly skilled team ensures payroll compliance is taken seriously, with a focus on accuracy and timely payments. The Paymasters offers a seamless solution for all your payroll needs, allowing you to focus on what you do best. We have particular knowledge with migrating from MYOB-IMS and MYOB-EXO and all other payrolls.

3
Google listingChristchurch accountants · 245 businesses
You are #35 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Paymasters Limited shows a healthy Google Business profile with a 7.0 out of 10 health score, indicating above-average performance. The top achievement is a star rating in the top 10%, reflecting strong customer satisfaction. A key opportunity is to increase engagement by replying to reviews, which can boost trust and perception among customers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
7.4Good
9:41
The Paymasters Limited
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #64 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The overall health score for The Paymasters Limited on Google Maps is 4.6 out of 10, indicating average visibility and room for improvement. The strongest finding is top-five positions for several local keywords, reinforcing solid local relevance. A key opportunity is to grow the borough-level presence, while aggregate visibility remains steady compared with local benchmarks.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
7.2Good
9:41
1234Tiles © Esri
✓Top three for "payroll service" in 41 suburbs, seen in 81
1
Equation Limited4.9 ★ (7) · Payroll Service
2
The Paymasters Limited15.0 ★ (3) · Payroll Service
3
Jbee's Day to Day Accounting Services5.0 ★ (8) · Payroll Service
4
Open Accounting5.0 ★ (1) · Payroll Service
Map positionsChristchurch accountants · 245 businesses
You are #69 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Paymasters Limited shows a low health score for Citations & Social Presence, indicating limited activity across social and directory profiles. The strongest current asset is an up-to-date LinkedIn Company listing, which helps reach customers via professional networks. Key opportunities lie in establishing active profiles on Instagram, Facebook, TikTok, LinkedIn, and a TikTok Directory to improve visibility.

Strengths

  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/thepaymasters) found via: Google search results.
  • ✓
    NZWAO CompanyWe can see your NZWAO Company listing (https://nzwao.com/ezypay-limited) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 5 of them.
2.7Room to grow
9:41
Gthe paymasters limited waltham
AllImagesMapsNews
NZWAOezypay-limitedThe Paymasters Limited | NZWAO✓
LinkedInthepaymastersThe Paymasters Limited | LinkedIn✓
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #179 for listings and social
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GoogleFacebookInstagramTikTokNZWAOLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
9:41
facebook
the paymasters limited waltham
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The Paymasters Limited shows very high on-page health with a score of 9.5 out of 10. Key strengths include a title tag within the ideal length, a valid favicon, a streamlined page size, adequate character count, and an SEO-friendly URL. The main improvement area is maintaining technical elements while nudging the meta description and avoiding frames for better indexing and speed.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒paymasters.co.nz✓2
✓Page title
✓Favicon
1On-page score
3The shape of your link profile
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The overall health for The Paymasters Limited's website traffic is very high, and it supports a solid outlook for ongoing visibility. The most notable findings are strong organic traffic value and a top local ranking, with the site performing well in organic SERP coverage.

Strengths

  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 5 of them.
9.1Strong
9:41
G
AllMapsImagesShopping
321No ads from you on any search
The Paymasters LimitedNot in these results✓
✓About 3,645 visits a month from search, across 684 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #24 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Paymasters Limited's opening hours show strong alignment with mid-week demand, especially on Thursday mornings and afternoons, but miss several high-demand windows at the weekend and late Friday. Open hours match multiple high-popularity Thursday slots (9am-3pm), while the business is closed during popular Sunday mid-morning/noon and busy late-afternoon periods on Friday and Saturday.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.7Room to grow
9:41
The Paymasters Limited
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday9am-4pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #105 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#58of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #58 overall
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