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The Personal Loan Company

Loan agency · Penrose, Central Auckland

What your customers see when they look for you, and where that puts you among 106 Central Auckland finance businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketCentral Auckland personal & business finance · 106 businesses
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Executive summaryExclusive Marketbase business report

The Personal Loan Company

Loan agency · Penrose, Central Auckland

Where you stand#102of 106 finance businesses
Overall health0.4/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.01PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Where we can help

03Map positions5.305Facebook page3.008Opening hours1.402Reviews1.304Listings and social1.301Google listing0.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Personal Loan Company is a finance provider based in Mount Wellington, Auckland, specialising in personal loans. It offers lending options to individuals and maintains a local presence in the suburb to support clients seeking unsecured or short-term personal finance. The company focuses on straightforward loan products and servicing customers from the Auckland area.

The Personal Loan Company is a finance provider located in Mount Wellington, Auckland. It operates under its name to provide personal loan products to individuals in the local area and wider Auckland region.

Services centre on personal loans and related consumer lending options. The company lists personal lending as its primary offering, addressing common needs for individual borrowers rather than business finance or specialised commercial lending.

Clients come to The Personal Loan Company looking for personal borrowing solutions. While no review snapshot is provided here, the typical customer relationship for a personal lending provider involves enquiries about loan amounts, terms, eligibility and repayment options, with interactions focused on arranging suitable loan agreements for individual circumstances.

What distinguishes The Personal Loan Company locally is its clear association with personal lending within Mount Wellington. For customers in Auckland seeking a dedicated personal loan provider, the company presents a local contact point for personal finance needs and lending enquiries.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The overall health is very low, indicating significant gaps in the Google Business Listing that could affect customer discovery and actions. The strongest current strengths are that the listing is marked as open-for-business, shows the business name, a phone number, a full address and a main image. This provides basic credibility and accessibility while gaps are addressed.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
0.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Personal Loan Company
The Personal Loan Company1✓
Own this business?
0.0 ★★★★★ (0)
Loan agency · Penrose
Open 7 days ✓
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingCentral Auckland personal & business finance · 106 businesses
You are #99 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Personal Loan Company shows a very low health score on Google reviews, indicating limited trust from customers. Overall, the rating situation is weak due to either low star ratings or too few reviews, and there are no responses from the business to customer feedback. The business could improve credibility by increasing review activity and engaging with customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
The Personal Loan Company
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsCentral Auckland personal & business finance · 106 businesses
You are #92 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Personal Loan Company shows an average health score for Maps search performance, indicating moderate visibility across Google Maps. Key findings point to limited reach beyond nearby suburbs, with a notable opportunity to maintain local presence through ongoing positive reviews and proactive local searches from the business's premises to boost nearby visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
loan agency
1Top three for "loan agency" in 2 suburbs, seen in 4
1
The Personal Loan Company20.0 ★ (0) · Loan agency
2
Oracle Finance Limited5.0 ★ (21) · Loan agency
3
All Loans4.2 ★ (5) · Loan agency
4
Instant Finance NZ Limited2.4 ★ (7) · Loan agency
Map positionsCentral Auckland personal & business finance · 106 businesses
You are #50 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Personal Loan Company shows very low presence health across social profiles and local directories, with a health score of 1.0 out of 10. The top opportunities focus on establishing active profiles on Facebook, Instagram, Yellow Directory and Yellow Profile, plus a LinkedIn Company page, each aligned with the business name, address and phone to improve trust and discoverability for local customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
5 checks on your listings and social. You're seeing 3 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Gthe personal loan company penrose
AllImagesMapsNews
Wedding Guidethe-personal-loan-companyThe Personal Loan Company | Wedding Guide
FacebookNo account found1
InstagramNo account found2
YellowNo listing found3
LinkedInNo listing found
Listings and socialCentral Auckland personal & business finance · 106 businesses
You are #92 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWedding GuideYour website
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05Facebook pageMarketbase business report

Your Facebook page

A business with no findable Facebook page leaves common customer checks unmet: people cannot confirm the business is real, view recent activity, or send a quick message. In Mount Wellington and wider Auckland this is uncommon, Marketbase found a Facebook page for 79 of 106 similar businesses, so being unfindable is a notable gap for potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
facebook
the personal loan company penrose
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland personal & business finance · 106 businesses
You are #75 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gthe personal loan company website
AllMapsImagesNews
Google Mapsgoogle.com › mapsThe Personal Loan Company - Penrose, Central Auckland
Your websiteNo website of your own1
Your websiteCentral Auckland personal & business finance · 106 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
The Personal Loan CompanyNot in these results
Google search and trafficCentral Auckland personal & business finance · 106 businesses
You are #72 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Hours are pointed away from demand. Monday 8am to 10am, customers meet a closed door. Open Monday 8am to 10am and let customers arrive and be served.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.4Room to grow
What customers seeWhere you rank
9:41
The Personal Loan Company
OverviewReviewsPhotosAbout
Hours 1
Monday9:30am-5:30pm
Tuesday9:30am-5:30pm
Wednesday9:30am-5:30pm
Thursday9:30am-5:30pm
Friday9:30am-5:30pm
Saturday9:30am-5:30pm
Sunday9:30am-5:30pm
Opening hoursCentral Auckland personal & business finance · 106 businesses
You are #91 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 35 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#102of 106 Central Auckland finance businesses
9:41
Central Auckland personal & business financeOverall · 106 businesses
You are #102 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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