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The Russley Village

Retirement community · Burnside, Christchurch

What your customers see when they look for you, and where that puts you among 96 Christchurch retirement villages.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch retirement villages · 96 businesses
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Executive summaryExclusive Marketbase business report

The Russley Village

Retirement community · Burnside, Christchurch

Where you stand#13of 96 retirement villages
Overall health8.7/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

The Russley Village is a retirement village and care community on eight acres in Burnside, northwest Christchurch. Designed as a real village rather than a traditional facility, it offers villas and apartments set among well-kept gardens, with on-site amenities such as a restaurant. Reviews highlight a welcoming atmosphere and attentive staff.

The Russley Village is a retirement village and care community located on a precious eight-acre site in Burnside, northwest Christchurch. It was planned to feel like a real village, positioned close enough for friends and family to visit easily while offering space, calm and attractive gardens.

The village provides a mix of villas and apartments and describes itself as combining comfortable, familiar living with contemporary design. On-site facilities mentioned in public material include an restaurant and communal spaces intended to encourage social life and convenience for residents and visitors.

Customers report a welcoming atmosphere, with staff who are friendly and attentive and who recognise visitors by name. Reviews note pleasant, well-kept gardens, a spacious restaurant area with good menu choices and table service, and enjoyable communal events such as seasonal lunches and gatherings.

Locally, The Russley Village is distinguished by its village-style layout on sizable grounds in northwest Christchurch, its garden setting and its emphasis on on-site amenities and communal dining. The combination of residential options, accessible location and visible social spaces shapes the resident experience described in reviews.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Russley Village shows strong health on Google Business Listing with a score of 8.4 out of 10. Core listing elements are complete and verified, including open status, a listing title, claimed status, a website link, and a phone number. Key strengths include a complete description and robust image presence, supporting credible customer engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
7.9Good
9:41
Tiles © Esri
3
The Russley Village✓✓
4.6 ★★★★★ (57)
Retirement community · Burnside1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

When planning The Russley, we didn't so much have in mind a traditional retirement village - we were thinking more about a real village. Perhaps like those small memorable villages you might have experienced on your travels. We started with the location. Like any good village, we wanted to be close enough to the heart of things for friends and family to easily drop in, but we also wanted space and calm with great gardens and a real sense of interest and intrigue. The perfect spot was a precious and irreplaceable eight acres in the northwest of Christchurch.

2
Google listingChristchurch retirement villages · 96 businesses
You are #21 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Russley Village shows a very high health rating in Google reviews, with strong overall satisfaction and large review volume. The key finding is that the business has outstanding praise for staff and rating consistency, while engagement is low because no reviews have been responded to yet.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top two opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing all of them.
9.1Strong
9:41
The Russley Village
OverviewReviewsPhotosAbout
4.6★★★★★57 reviews ✓
5
4
3
2
12
staff 4
✓How far your rating and your review count together can be trusted
Google reviewsChristchurch retirement villages · 96 businesses
You are #10 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Russley Village shows a very high overall health score for Google Maps search, indicating strong visibility across maps queries. Top findings include consistently strong rankings for key phrases such as retirement community and nursing home in Burnside and Russley, reflecting solid local relevance. There is room to push aggregate scores higher and push suburb performance toward the top 10% with continued listing optimisations.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.9Strong
9:41
123Tiles © Esri
1Top three for "retirement community" in 8 suburbs, seen in 32
1
The Russley Village✓4.6 ★ (57) · Retirement community
2
Elmswood Retirement Village3.9 ★ (53) · Retirement community
3
Summerset Avonhead Retirement Village4.3 ★ (36) · Retirement community
Map positionsChristchurch retirement villages · 96 businesses
You are #11 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Russley Village shows a below-average health score for its social presence, with room to grow on several platforms. The key strength is a highly trusted Facebook profile that supports ongoing engagement and branding, while opportunities lie mainly in expanding profiles on Instagram, TikTok, LinkedIn and local directories to improve visibility and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Eldernet ProviderWe can see your Eldernet Provider listing (https://eldernet.co.nz/the-russley-village) found via: Google search results.
  • ✓
    Village Guide ListingWe can see your Village Guide Listing listing (https://villageguide.co.nz/the-russley-village) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
20 checks on your listings and social. You're seeing 6 of them.
7.1Good
9:41
Gthe russley village burnside
AllImagesMapsNews
Healthpointthe-russley-village-ashley-suitesThe Russley Village | Healthpoint
Facebooktherussleyvillage2The Russley Village | Facebook✓
Eldernet Providerthe-russley-villageThe Russley Village | Eldernet Provider✓
Village Guidethe-russley-villageThe Russley Village | Village Guide✓
The Community Venueofficial-russley-village-retirement-community-christchurchThe Russley Village | The Community Venue
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch retirement villages · 96 businesses
You are #29 for listings and social
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GoogleFacebookInstagramTikTokHealthpointEldernet ProviderVillage GuideYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.1Good
9:41
facebook
therussleyvillage2✓
191 followers 2
The Russley Village is a place where the comfortable and familiar blend with the new and rewarding.3
FollowMessage
🌐 russleyvillage.co.nz✓
☎ +64 3-357 9392✓
PostsAboutPhotosReviews
Facebook pageChristchurch retirement villages · 96 businesses
You are #38 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The Russley Village's on-page SEO health is 5.9 out of 10, or above average for the homepage. Key strengths include a relevant meta description, a secure HTTPS setup, and a well-structured title tag. Opportunities include adding a favicon, fine-tuning the meta description and title tag lengths, and improving text-to-page size balance to avoid too much plain text.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
  • 3
    Pages linking to youFewer pages link to you than half the businesses here, which means a customer researching your trade reads someone else's explanation of it rather than yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒russleyvillage.co.nz✓✓
✓The shape of your link profile
1On-page score
2Separate sites linking to you
3Pages linking to you
Your websiteChristchurch retirement villages · 96 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Russley Village shows a below-average health score for website traffic, with limited paid activity and modest organic momentum. The strongest signal is improving organic SERP position, but paid visibility remains minimal and needs attention.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you rank forYour site appears for fewer search terms than most businesses here, so there are only a handful of ways for someone to come across you.
6 checks on your search and traffic. You're seeing 3 of them.
4.6Room to grow
9:41
Gretirement village burnside
AllMapsImagesShopping
21No ads from you on any search
www.realestate.com.auBurnside Retirement Village
www.villages.com.au9 Retirement Villages Burnside VIC
www.russleyvillage.co.nzRetirement Village Burnside, Christchurch

Located in the highly sought after mature northwest suburbs, Christchurch. Visit our retirement village in Burnside or take the virtual tour today.

3
agedcareonline.com.auCentennial Living Burnside Retirement Village
About 1,330 visits a month from search, across 40 searches
Google search and trafficChristchurch retirement villages · 96 businesses
You are #52 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Russley Village has moderate temporal alignment: 40 weekly hours are open during high-demand windows but 47 popular hours are missed, giving a below-average health score. Strong midweek alignment occurs around Tuesday-Thursday early afternoons. Major missed opportunities fall on weekend afternoons, especially Sunday and Saturday 2pm. No open hours fall in low-demand windows, so shifting weekend hours could improve commercial returns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
8.5Strong
9:41
The Russley Village
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch retirement villages · 96 businesses
You are #15 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 76 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#13of 96 Christchurch retirement villages
9:41
Christchurch retirement villagesOverall · 96 businesses
You are #13 overall
Open my free 7 days →
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