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The Salon

Hair salon · Selwyn District North, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

The Salon

Hair salon · Selwyn District North, Christchurch

Where you stand#411of 498 hair salons & barbers
Overall health1.8/10across the eight areas

Going well

01Google listing6.0

Where we can help

02Reviews5.008Opening hours4.303Map positions3.205Facebook page1.504Listings and social0.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Salon is a hair salon in West Melton offering haircuts and styling by a small team. Clients note a friendly, family-like atmosphere and skilled staff who work with different hair types. The salon operates by appointment and reviews frequently recommend booking in advance for preferred times. Its local character is shaped by consistent service and a personal touch.

The Salon is a hair salon located in West Melton. It provides haircuts and general salon services from a small team based in the local community.

The salon offers cutting and styling services carried out by experienced staff, including stylists mentioned by name in reviews. Clients are advised to book in advance to secure appointments. The profile indicates a focus on practical haircare and styling for a range of hair types.

Customer feedback emphasises friendly, welcoming staff and reliable results. Reviews commonly describe great haircuts, wonderful service and a family-like atmosphere among staff and clients. Clients often mention staff skill at handling fine or challenging hair and appreciate the personable approach.

Locally, The Salon stands out for its consistent high ratings and a community-oriented service style. Practical features include appointment-based bookings and a small-team environment that many clients find personal and dependable. It is positioned as a neighbourhood salon where clients expect friendly service and competent styling.

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01Google listingMarketbase business report

Your Google listing

The Salon shows solid health on Google Business Listing with a score of 6.6 out of 10, which is above average. Key findings include a claimed listing with a listed phone number and a website link, plus an active open-for-business status. The most impactful opportunities are expanding the listing description and increasing photo uploads to elevate visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.0Good
What customers seeWhere you rank
9:41
Tiles © Esri
The Salon
2
The Salon✓✓
4.8 ★★★★★ (40)
Hair salon · Selwyn District North3
Open 5 days · late Tue and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Hair Salon

1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #200 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Salon shows a moderate health score for Google reviews, with room for improvement mainly in growth of total reviews and maintaining strong engagement. Key findings show steady progress in response rate and a solid rating confidence, while star ratings are moving toward the top tier. Overall, ongoing momentum in reviews underpins customer trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
The Salon
OverviewReviewsPhotosAbout
4.8★★★★★40 reviews 2
5
4
3
2
1
3How far your rating and your review count together can be trusted
O
Ossie M.★★★★★ · 2 years ago

It is very good the salon

Response from the owner1

Thank you Ossi ... it's great seeing you in the salon

A
Alice S.★★★★★ · 5 years ago

Excellent hairdresser, friendly and considerate of each individuals hair needs worth the drive out to west Melton.

Response from the owner

Thanks Alice 🙂

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #251 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The MAPS search health for The Salon shows a 3.5/10, indicating below-average visibility on Google Maps. The strongest performance comes from top keywords like hair salon in selwyn district north and unisex hairdresser in selwyn district north, both ranking in second place. Opportunities lie in improving aggregate map visibility and maintaining suburb presence to break into top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
3.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
1Top three for "hair salon" in 1 suburb, seen in 1
1
Shelley Stewart Hairstylist5.0 ★ (45) · Hair salon
2
The Salon24.8 ★ (40) · Hair salon
3
Highgate Hair4.6 ★ (74) · Hair salon
4
Industrial Hair4.8 ★ (82) · Hair salon
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #339 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Salon shows very low overall health for Citations & Social Presence, with limited active profiles beyond Facebook. Key strengths include a visible Fresha listing driving some traffic and local presence. Primary opportunities focus on adding Instagram and TikTok, improving NoSecretSalon listing, and connecting a LinkedIn profile to the owner, to broaden reach and trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 3 of them.
0.3Room to grow
What customers seeWhere you rank
9:41
Gthe salon selwyn district north
AllImagesMapsNews
Freshalp/en/bt/beauty-salons/in/nz-leestonThe Salon | Fresha
Facebook100063674795823The Salon | Facebook1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #485 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
facebook
the salon selwyn district north
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #425 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒gettimely.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
The SalonNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Salon's opening hours align with several strong local demand moments, notably late-morning and early-afternoon slots on Tuesday and Saturday. However, there are clear missed opportunities around Monday midday and Saturday mid-afternoon when local searches peak while the salon is closed. No low-demand open hours were identified, so current scheduling avoids obvious inefficiencies but could capture more bookings by selectively extending hours at high-demand times.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.3Room to grow
What customers seeWhere you rank
9:41
The Salon
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-8pm
Wednesday9am-5pm
Thursday9am-8pm
Friday9am-5pm
Saturday9am-2pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #286 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#411of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #411 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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