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The Tailored Dog

Pet groomer · New Brighton, Christchurch

What your customers see when they look for you, and where that puts you among 79 Christchurch pet grooming businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch pet grooming · 79 businesses
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Executive summaryExclusive Marketbase business report

The Tailored Dog

Pet groomer · New Brighton, Christchurch

Where you stand#27of 79 pet grooming businesses
Overall health6.7/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

The Tailored Dog is a home-based, one-on-one dog grooming salon in New Brighton, Christchurch. It offers full grooms, baths, flea treatments, nail clips and more for all breeds and sizes. Appointments are padded for cuddles, rest and play so dogs are not rushed. The salon focuses on calm, personalised grooming in a relaxed, domestic setting.

The Tailored Dog is a home‑based dog grooming salon in New Brighton, Christchurch. It operates as a one-on-one salon run by Deborah, welcoming all breeds and sizes and aiming to provide a calm, domestic environment for each appointment.

Services include full grooms, bath and tidy, bath and blow-outs, flea treatments, nail clips and related grooming care. The Tailored Dog describes itself as offering a full range of services delivered in a one-on-one format in a home-based setting.

Customers frequently mention Deborah's gentle, patient approach and note that nervous dogs settle well. Reviews indicate dogs often leave appearing happy after their groom, and owners report satisfaction with the wash, dry and tidy work. The salon's padded appointment times are noted as allowing time for cuddles, rest and play during each visit.

Locally, The Tailored Dog is presented as a small, personalised grooming option in New Brighton that prioritises a relaxed pace and individual attention. Its combination of one-on-one appointments, a broad service list, and a home-based salon characterises its offer to Christchurch customers seeking gentler grooming experiences.

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01Google listingMarketbase business report

Your Google listing

The Tailored Dog's Google Business Listing shows a very healthy presence, with a health score of 8.7 out of 10. Overall health suggests solid visibility and trust signals for customers. The two key takeaways are strong phone and website links and a well-claimed listing, complemented by an open-for-business status that informs clients of availability.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
8.3Strong
9:41
Tiles © Esri
3
The Tailored Dog✓✓
5.0 ★★★★★ (15)
Pet groomer · New Brighton1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Welcome to The Tailored Dog, a cozy home-based, one-on-one dog grooming salon! All breeds & sizes are welcome for an experience tailored to your pets needs. With padded appointment times for cuddles & play, ensuring that no guests are rushed out the door.

2
Google listingChristchurch pet grooming · 79 businesses
You are #14 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Tailored Dog shows a strong overall health in Google Business reviews, with an 8.1/10 health score and a top 10% star rating. The most notable outcomes are a high star rating and solid engagement, reflected in a credible rating and ongoing customer feedback. Opportunities focus on boosting average reviews, improving listing volume, and nudging response rates further.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
6.4Good
9:41
The Tailored Dog
OverviewReviewsPhotosAbout
5.0★★★★★15 reviews 3
5
4
3
2
1✓
grooming results 3patient groomer 2gentle groomer 2professional groomer 2calm environment 2nervous dogs 2
1How far your rating and your review count together can be trusted
C
Caitlin★★★★★ · 7 months ago

I have a giant breed puppy and was nervous to take her for her first groom. The Tailored Dog came highly recommended from a friend and it didn’t disappoint. Deb took the time to make my puppy feel at ease and explain the process to me. She...

Response from the owner2

Awh Freyja done great for her first ever time! Cant wait to see how much shes grown next time 💜 thank you for the amazing review 🐾

A
Aimee★★★★★ · a year ago

We are so lucky to have found Deborah. She has a lovely gentle nature which instantly puts you at ease, I felt very comfortable to leave our little Ember in her kind and very capable hands. We have been twice so far and on the second time E...

Response from the owner

Thank you so much Aimee! Ember has been such a pleasure to groom. You’ve done a wonderful job getting her used to it! 💜🐶

Google reviewsChristchurch pet grooming · 79 businesses
You are #29 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Tailored Dog shows an overall Google Maps health score of 5.6 out of 10, indicating average visibility and room to improve in maps searches. Top findings include a strong ranking for "pet groomer in new brighton" (Position 1) and solid positions for nearby suburbs such as Avondale and Aranui. Opportunities focus on aggregate map presence and suburb-level performance to boost rankings.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.4Room to grow
9:41
1234Tiles © Esri
1Top three for "pet groomer" in 2 suburbs, seen in 10
1
The Tailored Dog✓5.0 ★ (15) · Pet groomer
2
Easy Peasy Dog Wash & Grooming5.0 ★ (37) · Pet groomer
3
Canine Cuzzies5.0 ★ (18) · Pet groomer
4
Tidy Paws Ltd5.0 ★ (33) · Pet groomer
Map positionsChristchurch pet grooming · 79 businesses
You are #37 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Tailored Dog shows overall health in social presence as 4.7 out of 10, indicating average performance with meaningful room for improvement. Notable finding: the Facebook profile is outstanding and reinforces trust, while Instagram has a low trust score and TikTok presence is missing. Priorities include strengthening Instagram trust and adding or updating listings on key directories like GrabOne and Yellow Directory.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Nears Pet ListingWe can see your Nears Pet Listing listing (https://nears.me/the-tailored-dog-in-christchurch-pet-grooming-guide) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 5 of them.
4.7Room to grow
9:41
Gthe tailored dog new brighton
AllImagesMapsNews
FacebooktailoreddoggroomingnzThe Tailored Dog | Facebook✓
Nears Petthe-tailored-dog-in-christchurch-pet-grooming-guideThe Tailored Dog | Nears Pet✓
InstagramtailoreddoggroomingThe Tailored Dog | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch pet grooming · 79 businesses
You are #42 for listings and social
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GoogleFacebookInstagramTikTokNears PetYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 5 of them.
9.0Strong
9:41
facebook
tailoreddoggroomingnz✓
275 followers 1
Welcome to The Tailored Dog, a cozy home-based, one-on-one dog grooming salon! All breeds & sizes are welcome for an experience tailored to your pets needs. With padded appointment times for cuddles &...
FollowMessage
★ 5 reviews · recommended 2
🌐 thetailoreddog.co.nz✓
☎ +64 21 206 7922✓
PostsAboutPhotosReviews
Facebook pageChristchurch pet grooming · 79 businesses
You are #9 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The overall health is above average at 6.4 out of 10, indicating the homepage is generally well optimised but has room to improve. The strongest finding is the presence of a valid favicon and a relevant title tag, with an SEO-friendly URL already in place. A key area to address is the missing meta description on the homepage.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒thetailoreddog.co.nz✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch pet grooming · 79 businesses
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

The Tailored Dog shows an overall website traffic health of 6.5 out of 10, which is above average. Organic traffic value is above the 25th percentile, indicating a solid foundation, while paid traffic metrics remain underdeveloped. Key opportunities focus on starting small paid campaigns with targeted landing pages and refining keyword strategy to improve visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
6.7Good
9:41
Gpet grooming new brighton
AllMapsImagesShopping
2No ads from you on any search
www.thetailoreddog.co.nzThe Tailored Dog

We have a wide range of services which include full-grooms, bath & tidy's, bath & blow-out's, flea treatments, nail clips and more. All breeds & sizes welcome! ...

caninecuzzies.co.nzCanine Cuzzies - Dog Grooming North New Brighton, Parklands
31About 30 visits a month from search, across 26 searches
Google search and trafficChristchurch pet grooming · 79 businesses
You are #27 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Tailored Dog's opening hours match several high-demand weekday afternoons, notably Tuesday 3-4pm, Wednesday 4pm and Thursday 3-4pm, showing clear alignment with customer search patterns. However, the salon is closed for several popular windows, including Sunday late morning to early afternoon and Monday/Thursday mid-afternoon peaks. No hours are open during low-demand periods. Consider modestly extending hours into missed Sunday and Thursday peaks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.4Room to grow
9:41
The Tailored Dog
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-4pm
SundayClosed
Opening hoursChristchurch pet grooming · 79 businesses
You are #45 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#27of 79 Christchurch pet grooming businesses
9:41
Christchurch pet groomingOverall · 79 businesses
You are #27 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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