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The Teeth Whitening Lab

Teeth whitening service · Strowan, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

The Teeth Whitening Lab

Teeth whitening service · Strowan, Christchurch

Where you stand#117of 210 dentists
Overall health4.4/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

The Teeth Whitening Lab in Strowan, Christchurch offers cosmetic teeth whitening with practitioner Jo Priest, a former NZ-trained dental therapist and NZCTWA-registered clinician. The clinic provides professional whitening treatments focused on results and client comfort. Reviews note friendly, attentive care and visibly improved smiles, and appointments are run by a qualified, locally based practitioner.

The Teeth Whitening Lab is a cosmetic teeth whitening clinic based in Strowan, Christchurch. It offers in-clinic whitening services delivered by Jo Priest, a practitioner with 20 years of experience and a background as a New Zealand-trained dental therapist.

Services centre on cosmetic teeth whitening performed by a qualified and NZCTWA-registered practitioner. The description supplied notes Jo Priest's training and registration, and the clinic emphasises professional teeth whitening as its primary offering for local clients seeking cosmetic improvement.

Customers commonly report friendly, attentive care and good results. Review themes include staff who are welcoming and personable during procedures, attention throughout treatment, and outcomes that lead clients to smile more and recommend the service to others. Several reviews specifically mention satisfaction with the whitening results and a positive overall experience despite the limited opportunity for conversation during treatment.

Locally, The Teeth Whitening Lab is distinguished by its practitioner's background as a former dental therapist and by operating from the Strowan area of Christchurch. The practice presents as a small, practitioner-led clinic focused on cosmetic whitening, with client feedback consistently highlighting an approachable manner, careful attention during procedures, and noticeable whitening results.

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01Google listingMarketbase business report

Your Google listing

The Teeth Whitening Lab shows a solid Google Business Listing health with a 6.8 out of 10, indicating above-average presence but room for improvement. The listing is claimed, with a visible title, open-for-business status, and a website link and phone number, supporting easy customer contact. The most impactful finding is the strong basic setup plus a description that falls short of local midpoint.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 5 of them.
7.6Good
9:41
Tiles © Esri
The Teeth Whitening Lab✓✓
5.0 ★★★★★ (4)
Teeth whitening service · Strowan2
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

The Teeth Whitening Lab - Dental Therapist (former , 20 years experience) Jo Priest ✨🦷✨ Cosmetic Teeth Whitening Service Christchurch New Zealand QUALIFIED PRACTITIONER Former NZ Trained Dental Therapist and NZCTWA Registered & Qualified

1
Google listingChristchurch dentists · 210 businesses
You are #51 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Teeth Whitening Lab in Christchurch shows a solid overall health on Google reviews, with a health score of 7.1 out of 10. This indicates above average performance in the local market. The business has a top‑tier star rating but has room to grow the total number of reviews and to further improve response engagement.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top two opportunities

  • 1
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
6.2Good
9:41
The Teeth Whitening Lab
OverviewReviewsPhotosAbout
5.0★★★★★4 reviews 1
5
4
3
2
1✓
friendly staff 4results 3
2How far your rating and your review count together can be trusted
G
Gary B.★★★★★ · 2 years ago

Great experience, really friendly and over the moon with my pearly white teeth.

Response from the owner✓

Thank you Gary. Lovely to meet you and so pleased you are over the moon with your pearly whites ✨🦷✨

S
sarah C.★★★★★ · 3 years ago

Results are great and have made me smile much more. Thanks heaps and you've been lovely and entertaining for a procedure where you can't chat. Highly recommend!

Response from the owner

Thanks so much Sarah for your feedback. So happy you are smiling more . 😁😄

Google reviewsChristchurch dentists · 210 businesses
You are #81 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Teeth Whitening Lab shows below average overall health for Maps Search Performance, with a 3.5 out of 10. The top finding is strong performance for several local keywords, especially in Addington-Middleton, Hornby-Islington and Rolleston North East, indicating solid visibility where the business already operates. Opportunities lie in boosting borough and aggregate local presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
5.4Room to grow
9:41
1234Tiles © Esri
2Top three for "teeth whitening service" in 53 suburbs, seen in 86
1
Studio Dental5.0 ★ (224) · Teeth whitening service
2
The Teeth Whitening Lab15.0 ★ (4) · Teeth whitening service
3
Better Smiles Ltd4.9 ★ (89) · Teeth whitening service
4
Golden Grin Teeth Whitening5.0 ★ (15) · Teeth whitening service
Map positionsChristchurch dentists · 210 businesses
You are #97 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Teeth Whitening Lab shows an average health for citations and social presence, with a 5.0 out of 10. The biggest finding is a very strong Facebook presence, while other platforms lack activity. This suggests focus on widening social reach beyond Facebook to improve overall trust and discoverability among local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/the+teeth+whitening+lab+-+christchurch+former+dental+therapist-18227750) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
5.2Room to grow
9:41
Gthe teeth whitening lab strowan
AllImagesMapsNews
Cylexthe+teeth+whitening+lab+-+christchurch+former+dental+therapist-18227750The Teeth Whitening Lab | Cylex✓
FacebooktheteethwhiteninglabThe Teeth Whitening Lab | Facebook✓
Freshathe-teeth-whitening-lab-christchurch-former-dental-therapist-halton-street-MxbxVNThe Teeth Whitening Lab | Fresha
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch dentists · 210 businesses
You are #102 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokCylexFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    Where your page link pointsThe link on your page sends people to another feed or a links page rather than to a site of your own, so someone chasing a price ends up one more tap from the answer and scrolls until the errand is forgotten.
9 checks on your Facebook page. You're seeing 6 of them.
5.2Room to grow
9:41
facebook
theteethwhiteninglab✓
71 followers 2
Mobile Teeth Whitening, Christchurch. As well as several clinic days per month at a lovely Beauty Th
FollowMessage
☎ +64 274 103 355✓
PostsAboutPhotosReviews
Facebook pageChristchurch dentists · 210 businesses
You are #102 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

The Teeth Whitening Lab shows a low on-page SEO health, with a 2.8 out of 10 overall score. The homepage lacks a meta description and a title tag, and favicon presence is missing, which limits click-throughs and brand visibility. Improvements should focus on baseline on-page structure, meta tags, and branding cues to support visibility and credibility.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
9:41
🔒theteethwhiteninglabchch.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch dentists · 210 businesses
Checked on
Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Teeth Whitening Lab shows below-average website traffic health, with a 2.9 out of 10 health score. Key findings indicate very low organic traffic value and no paid traffic activity, suggesting limited visibility and reach online. Focus on foundational SEO and basic paid efforts to begin building audience and measurable growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
The Teeth Whitening LabNot in these results3
Google search and trafficChristchurch dentists · 210 businesses
You are #122 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Teeth Whitening Lab's published hours largely match local demand for mid-morning and mid-afternoon appointments, especially on Tuesday and Wednesday. Several peak windows are covered, but there are notable high-demand slots when the clinic is closed - weekday early mornings and Saturday afternoon. No open hours fall in low-demand periods, so closures during peak times are the main cost of the current schedule.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
The Teeth Whitening Lab
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-2pm
SundayClosed
Opening hoursChristchurch dentists · 210 businesses
You are #2 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#117of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #117 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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