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The Tooth Company Britomart

Dental clinic · Auckland City Centre, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

The Tooth Company Britomart

Dental clinic · Auckland City Centre, Central Auckland

Where you stand#58of 277 dentists
Overall health7.9/10across the eight areas

Going well

05Facebook page9.801Google listing9.404Listings and social9.107Google search and traffic8.9

Where we can help

02Reviews5.203Map positions4.808Opening hours2.906Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Tooth Company Britomart is a dental practice in Auckland CBD, opened in 2013. It provides general dentistry and hygiene services from a centrally located clinic, with early morning and evening appointments available during the week. The practice describes its approach as good, honest Kiwi dentistry and serves city workers and nearby suburbs.

The Tooth Company Britomart is a dental practice in Auckland CBD that opened in 2013. It was established as part of the wider Tooth Company following the earlier Smales Farm Clinic, and is located for customers living or working in the city and nearby suburbs.

The practice provides dental care through a team of dentists and hygienists. Its stated approach is based on good, honest Kiwi dentistry and treating patients as people and valued clients. Appointments are available in the early morning and through to 7pm on weekday evenings, supporting customers with different working schedules.

Review themes describe visits as friendly, caring and thorough. Customers mention being talked through treatment, feeling at ease during dental work, and having straightforward experiences with check-ups and cleaning appointments. Reviews also refer to professional dentists and hygienists, as well as treatment that customers considered reasonably priced.

The Britomart clinic combines a central Auckland location with extended weekday hours and a patient-focused approach to dental care. Its interior was recognised as a finalist in multiple design awards, while its team-based service includes both dental and hygiene care for people from Auckland CBD and surrounding neighbourhoods.

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01Google listingMarketbase business report

Your Google listing

The Tooth Company Britomart has a very high Google Business Listing health score of 9.4 out of 10. The listing is claimed and includes the business name, website link, trading status and phone number, giving customers clear ways to identify and contact the practice. The main ongoing opportunities are to keep adding photos and ensure the description remains accurate as the business changes.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 5 of them.
9.4Strong
What customers seeWhere you rank
9:41
Tiles © Esri
The Tooth Company Britomart
1
The Tooth Company Britomart✓✓
4.7 ★★★★★ (62)
Dental clinic · Auckland City Centre
Open 4 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

The Tooth Company Britomart opened in 2013 to continue what had been started in the Smales Farm Clinic. "The Tooth Company was born. And it is growing. Because it turns out patients do like being treated like people and valued clients. They do like a different attitude to dentistry!" - Dr Andrew Campbell. We are all about Good Honest Kiwi Dentistry. If you live or work in the city or surrounding neighbourhoods like Parnell, Ponsonby, Kohimarama, Grey Lynn & Newmarket our Britomart practice will be handy and we offer early morning and late nights through the week till 7pm. Our Britomart practice was a finalist in multiple interior design awards and has a team of highly skilled dentists & hygenists. Call us or book online now.

2
Google listingCentral Auckland dentists · 277 businesses
You are #17 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Tooth Company Britomart has an average Google review health score of 5.2 out of 10. Its review volume and confidence sit above the middle of the local market, but the star rating is below half of competing businesses and no reviews have received a reply. The clearest priorities are to respond to existing feedback and identify recurring themes in lower reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
The Tooth Company Britomart
OverviewReviewsPhotosAbout
4.7★★★★★62 reviews
5
4
3
2
12
relaxed atmosphere 8caring staff 6dental hygienist 3wisdom teeth removal 2explained treatment 2teeth whitening 2
3How far your rating and your review count together can be trusted
Google reviewsCentral Auckland dentists · 277 businesses
You are #133 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Tooth Company Britomart has an Average Maps Search Performance health score of 4.8 out of 10. Visibility is strongest beyond the immediate suburb, with a second-place ranking for dental clinic searches in Eastern Beach and teeth whitening searches in Burswood. The main gap is nearby visibility, where the practice appears less often than half of comparable businesses in its suburb.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
teeth whitening service
2Top three for "teeth whitening service" in 1 suburb, seen in 19
1
Smile Dental Queen Street4.7 ★ (1,283) · Dental clinic
2
Lumino the Dentists Auckland Central4.5 ★ (126) · Dental clinic
3
City Dental Lounge5.0 ★ (110) · Dental clinic
4
Alba Smile Lounge5.0 ★ (55) · Dental clinic
↓
The Tooth Company Britomart1Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #145 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Tooth Company Britomart has a very high Citations & Social Presence health score of 9.1 out of 10. Strong, clearly associated Facebook and Instagram profiles, along with a Healthpoint listing, provide a solid third-party presence. The main gaps are the absence of TikTok, LinkedIn, White Pages and Yelp listings, which may leave some customers unable to find the practice on those platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/the-tooth-company-britomart) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.1Strong
What customers seeWhere you rank
9:41
Gthe tooth company britomart auckland city centre
AllImagesMapsNews
Healthpointthe-tooth-company-britomartThe Tooth Company Britomart | Healthpoint✓
FacebookthetoothcompanyThe Tooth Company Britomart | Facebook✓
InstagramthetoothcompanynzThe Tooth Company Britomart | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #27 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

The Tooth Company Britomart's Facebook page is in very high health, with a 9.8 out of 10 result. It has 7,502 followers, 30 recommendations averaging 46.0 out of 5, and clear contact details, giving customers several ways to assess and contact the practice. The main gaps are a short introduction and the need to keep the active audience engaged through regular page use.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    What your page says about youYour intro is shorter than half the pages here.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 5 of them.
9.8Strong
What customers seeWhere you rank
9:41
facebook
The Tooth Company | Auckland✓
7.5K followers 2
The Tooth Company has four locations - Smales Farm, Grey Lynn, Britomart and Eastridge Mission Bay1
FollowMessage
★ 30 reviews · recommended ✓
🌐 thetoothcompany.co.nz✓
☎ +64 9-410 9971
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #6 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 2
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 3
    Pages linking to youMore pages link to you than half the businesses here, so search engines have a reasonable number of routes into your site.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠thetoothcompany.co.nz1
✓The shape of your link profile
✓Page title
✓Favicon
2On-page score
3Pages linking to you
Your websiteCentral Auckland dentists · 277 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsYour paid search activity is larger than the middle of the businesses advertising here, so ads are a real line in your marketing rather than a trial.
  • 2
    Monthly ad visitsYou are getting more visitors from paid search than the middle of the businesses advertising here, so ads are a real channel for you rather than an experiment.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth more than most businesses here, which means a meaningful part of your enquiry flow arrives at no cost per visit.
6 checks on your search and traffic. You're seeing 3 of them.
8.9Strong
What customers seeWhere you rank
9:41
Gdentist grey lynn
AllMapsImagesShopping
thetoothcompany.co.nzGrey Lynn Dentist - The Tooth Company Auckland CBD

convenient hub at 274 Richmond Road. Book Appointment 09 3611110. Monday – Thursday 8am – 8pm Friday – Sunday 9am – 4pm. Unit B/274 Richmond Road, Grey Lynn, ...

www.dentalonrichmond.co.nzDental on Richmond | Modern, patient focused dentistry in ...
3About 2,146 visits a month from search, across 508 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #31 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

The business covers 59% of the week's customer traffic, but Monday's closure leaves demand pointed away from its hours. Monday 9am to 6pm leaves customers facing a closed door while the market is busy. Open during Monday 11am to 3pm so customers can arrive and be served when demand is strongest.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.9Room to grow
What customers seeWhere you rank
9:41
The Tooth Company Britomart
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday8am-6pm
Wednesday8am-6pm
Thursday8am-6pm
Friday9am-4pm
SaturdayClosed
SundayClosed
Popular times Monday · Auckland City Centre
7a8a9a10a11a12p1p2p3p4p5p6p
When people in Auckland City Centre look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #198 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#58of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #58 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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