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The Tooth Company Eastridge

Dentist · Mission Bay, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

The Tooth Company Eastridge

Dentist · Mission Bay, Central Auckland

Where you stand#26of 277 dentists
Overall health9.1/10across the eight areas

Going well

05Facebook page9.804Listings and social9.107Google search and traffic8.908Opening hours8.801Google listing7.903Map positions7.802Reviews6.2

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Tooth Company Eastridge is a dental clinic at Eastridge Shopping Centre in East Auckland, serving Mission Bay and nearby suburbs. It provides general, cosmetic and emergency dentistry seven days a week, with late weekday hours, easy parking, and dedicated kids' and orthodontic services for patients of all ages.

The Tooth Company Eastridge is a dental clinic at Eastridge Shopping Centre in East Auckland, serving patients from Mission Bay and surrounding suburbs. The clinic is open seven days a week, with late hours until 8pm from Monday to Thursday and parking at the centre.

Its services include general dentistry, check-ups, hygiene appointments, cosmetic dentistry, emergency care and smile upgrades. The clinic also includes The Tooth Company Kids and The Tooth Company Orthodontics, extending its services to children, families and patients seeking orthodontic care.

Customers describe visits as welcoming and well organised, from booking through to post-treatment care. Review themes include thorough hygiene appointments, clear communication, professional treatment and a patient approach during urgent visits. Some customers also mention feeling more at ease when they are nervous about dental treatment.

The Tooth Company Eastridge brings several types of dental care together in one East Auckland location. Its seven-day opening, Sunday emergency appointments noted in reviews, late weekday hours and services for children and orthodontic patients make it a practical option for a wide range of local dental needs.

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01Google listingMarketbase business report

Your Google listing

The Tooth Company Eastridge has a high Google Business Listing health score of 7.9 out of 10. The listing is claimed, shows the business as trading, and includes its name, website link and phone number, giving customers clear ways to find and contact the clinic. The main opportunities are to review the description, check suitable secondary categories, and keep the photo gallery current.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
7.9Good
What customers seeWhere you rank
9:41
Tiles © Esri
The Tooth Company Eastridge
3
The Tooth Company Eastridge✓✓
4.8 ★★★★★ (131)
Dentist · Mission Bay2
Open 7 days · late Mon, Tue, Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

The Tooth Company Eastridge is an award winning dental clinic in East Auckland, open 7 days for general, cosmetic and emergency dentistry. From check-ups and hygiene to smile upgrades and urgent care, our experienced team delivers high-quality dentistry using modern technology and a patient-first approach. We’re also home to The Tooth Company Kids and The Tooth Company Orthodontics, offering specialist care for families and cater for all ages. Located at Eastridge Shopping Centre with easy parking and late nights until 8pm Monday–Thursday, we’re here when you need us.

1
Google listingCentral Auckland dentists · 277 businesses
You are #59 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Tooth Company Eastridge has an above average Google review health score of 6.2 out of 10. The main issue is that the business has replied to only a small share of reviews, leaving many customer comments without a visible response. Its rating and review volume are ahead of much of the local market, but continued review activity will help protect that position and maintain customer confidence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
6.2Good
What customers seeWhere you rank
9:41
The Tooth Company Eastridge
OverviewReviewsPhotosAbout
4.8★★★★★131 reviews
5
4
3
2
12
emergency care 13clear explanations 12welcoming atmosphere 8hygiene clean 4gentle approach 4painless procedure 3
3How far your rating and your review count together can be trusted
M
Mum W.★★★★★ · a month ago

Delightful first experience here. Thank you Harrison & Victoria. You did a superb clean Victoria, beyond my expectations. Perfect welcoming medical receptionist , such a rarity these days. Will definitely return. Meryl

Response from the owner1

Thank you, Meryl! We're so happy your first visit was a good one. We'll pass your lovely words on to Harrison, Victoria and our reception team. See you next time!

V
Vili P.★★★★★ · a month ago

A pleasant dental experience right from booking the appointment through to post-treatment care. Jacob provided excellent communication and made sure everything was arranged smoothly. This was an emergency situation over the weekend, and I...

Response from the owner

Thank you, Vili! We're so glad Jacob made the booking process smooth and that Dr Michelle Jin took such good care of you during your emergency visit, especially on a Sunday. Thanks for the lovely revi...

Google reviewsCentral Auckland dentists · 277 businesses
You are #107 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Tooth Company Eastridge has a high Maps Search Performance health score of 7.8 out of 10. It ranks especially well for orthodontic, emergency, prosthodontic, hygiene, paediatric, denture and general dental searches across nearby suburbs, with several first- and second-place results. The main opportunity is to monitor local and wider suburb visibility so any decline is identified early.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.8Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
dentist
2Top three for "dentist" in 3 suburbs, seen in 6
1
Hello Dental4.7 ★ (226) · Dentist
2
Mission Bay Dental4.3 ★ (10) · Dentist
3
The Tooth Company Eastridge14.8 ★ (131) · Dentist
4
Kohimarama Dental Centre4.8 ★ (13) · Dentist
Map positionsCentral Auckland dentists · 277 businesses
You are #62 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Tooth Company Eastridge has a very high citations and social presence health score of 9.1 out of 10. Facebook and Instagram profiles have strong trust associations, while the Healthpoint listing is visible. The main gaps are the absence of active TikTok, Neighbourly and LinkedIn listings, which leave some customers without a clear business presence on those platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/the-tooth-company-eastridge) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.1Strong
What customers seeWhere you rank
9:41
Gthe tooth company eastridge mission bay
AllImagesMapsNews
Healthpointthe-tooth-company-eastridgeThe Tooth Company Eastridge | Healthpoint✓
FacebookthetoothcompanyThe Tooth Company Eastridge | Facebook✓
InstagramthetoothcompanynzThe Tooth Company Eastridge | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #27 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

The Tooth Company Eastridge's Facebook page has very high overall health. It has 7,502 followers, a substantial base that can carry posts beyond existing customers when shared locally. The page also has 30 recommendations and clear contact details, while its shorter intro leaves some customers unsure whether the clinic suits an awkward dental need or unusual budget.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    What your page says about youYour intro is shorter than half the pages here.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 5 of them.
9.8Strong
What customers seeWhere you rank
9:41
facebook
The Tooth Company | Auckland✓
7.5K followers 2
The Tooth Company has four locations - Smales Farm, Grey Lynn, Britomart and Eastridge Mission Bay1
FollowMessage
★ 30 reviews · recommended ✓
🌐 thetoothcompany.co.nz✓
☎ +64 9-410 9971
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #6 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 2
    Pages linking to youMore pages link to you than half the businesses here, so search engines have a reasonable number of routes into your site.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠thetoothcompany.co.nz3✓
✓The shape of your link profile
✓Page title
1On-page score
2Pages linking to you
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsYour paid search activity is larger than the middle of the businesses advertising here, so ads are a real line in your marketing rather than a trial.
  • 2
    Monthly ad visitsYou are getting more visitors from paid search than the middle of the businesses advertising here, so ads are a real channel for you rather than an experiment.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth more than most businesses here, which means a meaningful part of your enquiry flow arrives at no cost per visit.
6 checks on your search and traffic. You're seeing 3 of them.
8.9Strong
What customers seeWhere you rank
9:41
Gdentist grey lynn
AllMapsImagesShopping
thetoothcompany.co.nzGrey Lynn Dentist - The Tooth Company Auckland CBD

convenient hub at 274 Richmond Road. Book Appointment 09 3611110. Monday – Thursday 8am – 8pm Friday – Sunday 9am – 4pm. Unit B/274 Richmond Road, Grey Lynn, ...

www.dentalonrichmond.co.nzDental on Richmond | Modern, patient focused dentistry in ...
3About 2,146 visits a month from search, across 508 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #31 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Tooth Company Eastridge's hours cover 93% of the week's customer traffic, with most closures falling in quiet periods, so the hours are well aimed with one gap. On Friday from 4pm to 5pm, customers find the clinic closed while demand is busy. The business should open Friday from 4pm to 5pm so customers can arrive and be served during that busy hour.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.8Strong
What customers seeWhere you rank
9:41
The Tooth Company Eastridge
OverviewReviewsPhotosAbout
Hours 1
Monday8am-8pm
Tuesday8am-8pm
Wednesday8am-8pm
Thursday8am-8pm
Friday9am-4pm
Saturday9am-4pm
Sunday9am-4pm
Popular times Wednesday · Mission Bay
8a9a10a11a12p1p2p3p4p5p6p7p
When people in Mission Bay look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #35 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#26of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #26 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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