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The Tooth Company Grey Lynn

Dentist · Grey Lynn, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

The Tooth Company Grey Lynn

Dentist · Grey Lynn, Central Auckland

Where you stand#18of 277 dentists
Overall health9.4/10across the eight areas

Going well

05Facebook page9.803Map positions9.608Opening hours9.507Google search and traffic8.904Listings and social7.901Google listing7.202Reviews6.5

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Tooth Company Grey Lynn is a dental clinic at 274 Richmond Road in Grey Lynn, Auckland, opened in May 2025. Led by Grey Lynn-raised Dr. Grady Bower, the architecturally designed clinic offers family dental care with dentists, hygienists, oral surgeons and paediatric dentists. Customers describe a calm setting and clear, reassuring explanations.

The Tooth Company Grey Lynn is a dental clinic at 274 Richmond Road, in the central Grey Lynn hub in Auckland. The clinic opened in May 2025 and is led by Dr. Grady Bower, who was born and raised in Grey Lynn.

The architecturally designed practice provides a comprehensive range of dental services for families. Its team includes dentists, hygienists and specialists, including oral surgeons and paediatric dentists, bringing several areas of dental care together in one clinic.

Customers commonly describe the clinic as calm, modern and welcoming. Review themes include clear, simple explanations of treatment options, attentive communication and care that helps ease worries. Customers also mention short-notice appointments for urgent dental concerns, referrals for specialist treatment, and a considerate approach to helping children feel safe and comfortable.

The Tooth Company Grey Lynn combines a central Richmond Road location with a broad team covering general, hygiene, surgical and paediatric dental care. Its local connection through Dr. Bower and its focus on explaining each step are practical features for Grey Lynn families seeking ongoing or urgent dental care.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Tooth Company Grey Lynn has a high Google Business Listing health score of 7.2 out of 10. The listing is claimed, marked as open, and includes the business name, website link, and phone number, giving customers reliable ways to find and contact the clinic. The main opportunity is to improve category fit, while keeping the description and photo content current.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
7.2Good
What customers seeWhere you rank
9:41
Tiles © Esri
The Tooth Company Grey Lynn
3
The Tooth Company Grey Lynn✓✓
5.0 ★★★★★ (104)
Dentist · Grey Lynn1
Open 7 days · late Mon, Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

The Tooth Company is excited to announce the opening of our newest location in Grey Lynn in May 2025. You can find The Tooth Company Grey Lynn in the convenient hub at 274 Richmond Road. Our architecturally designed clinic, led by Dr. Grady Bower and designed by Material Creative, offers a comprehensive range of dental services. Dr. Bower, who was born and raised in Grey Lynn, leads a team of highly trained dentists, hygienists, and specialists, including oral surgeons and pediatric dentists. We aim to be your family’s all-in-one dental solution.

2
Google listingCentral Auckland dentists · 277 businesses
You are #78 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Tooth Company Grey Lynn has an above average Google review health score of 6.5 out of 10. Its high star rating and strong rating confidence show that customers see the clinic as well rated and established. The main gaps are a low response rate and the need for a consistent weekly approach to attracting further reviews.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
6.5Good
What customers seeWhere you rank
9:41
The Tooth Company Grey Lynn
OverviewReviewsPhotosAbout
5.0★★★★★104 reviews 2
5
4
3
2
1✓
welcoming atmosphere 15friendly reception staff 9wisdom tooth extraction 7new clinic 6gentle procedure 4hygiene appointment 3
✓How far your rating and your review count together can be trusted
T
tori W.★★★★★ · a week ago

Highly recommend Dr Grady at the tooth company. He is extremely welcoming, communicative and attentive. Very helpful in explaining all options and easing any worries. The practice is calm, modern and definitely worth the money you spend.

Response from the owner1

Thanks so much, Tori! We're so glad Dr Grady made you feel welcome and looked after. We'll make sure he sees this. See you next time!

Z
Zach★★★★★ · 2 weeks ago

Highly recommend Grady and the team at Tooth Company Grey Lynn. Lovely, modern space with awesome service from a great team. Have had a number of treatments and always get clear, simple explanations each step of the way, with photos before/...

Response from the owner

Thanks Zach! Really glad Dr Grady and the team kept everything clear and simple each step of the way. We'll make sure he sees this. See you at your next visit!

Google reviewsCentral Auckland dentists · 277 businesses
You are #98 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Tooth Company Grey Lynn has a very high Maps Search Performance health score of 9.6 out of 10. It ranks first for all listed Grey Lynn themes, including dental clinic, dentist, hygienist and emergency dental service searches. Local visibility is the clearest strength, while quarterly checks across surrounding suburbs can help identify any decline in wider-area visibility early.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
9.6Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
pediatric dentist
1Top three for "pediatric dentist" in 2 suburbs, seen in 12
1
The Tooth Company Grey Lynn✓5.0 ★ (104) · Dentist
2
Dr. Katie Bach - Toothbuds5.0 ★ (39) · Dentist
3
ARDS Childrens Dental Clinic Ponsonby4.0 ★ (12) · Dentist
4
The Tooth Company Kids Smales Farm5.0 ★ (3) · Dentist
Map positionsCentral Auckland dentists · 277 businesses
You are #11 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Tooth Company Grey Lynn has a high citations and social presence health score of 7.9 out of 10. Facebook and Instagram profiles are clearly connected to the business, giving customers reliable social channels. The main gaps are the absence of TikTok, Yellow Pages, Neighbourly, LinkedIn and Healthpoint listings, which may limit visibility for people checking those platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
7.9Good
What customers seeWhere you rank
9:41
Gthe tooth company grey lynn grey lynn
AllImagesMapsNews
FacebookthetoothcompanyThe Tooth Company Grey Lynn | Facebook✓
InstagramthetoothcompanynzThe Tooth Company Grey Lynn | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #59 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

The Tooth Company Grey Lynn's Facebook page is in very high health, with clear contact details, a business-named page address, a link to the clinic's own domain and 30 recommendations averaging 46.0 out of 5. Its 7,502 followers provide an established unpaid audience. The main gap is a brief intro that does not explain who the clinic suits or how it helps customers with different needs.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    What your page says about youYour intro is shorter than half the pages here.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 5 of them.
9.8Strong
What customers seeWhere you rank
9:41
facebook
The Tooth Company | Auckland✓
7.5K followers 2
The Tooth Company has four locations - Smales Farm, Grey Lynn, Britomart and Eastridge Mission Bay1
FollowMessage
★ 30 reviews · recommended ✓
🌐 thetoothcompany.co.nz✓
☎ +64 9-410 9971
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #6 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 2
    Pages linking to youMore pages link to you than half the businesses here, so search engines have a reasonable number of routes into your site.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠thetoothcompany.co.nz3✓
✓The shape of your link profile
✓Page title
1On-page score
2Pages linking to you
Your websiteCentral Auckland dentists · 277 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsYour paid search activity is larger than the middle of the businesses advertising here, so ads are a real line in your marketing rather than a trial.
  • 2
    Monthly ad visitsYou are getting more visitors from paid search than the middle of the businesses advertising here, so ads are a real channel for you rather than an experiment.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth more than most businesses here, which means a meaningful part of your enquiry flow arrives at no cost per visit.
6 checks on your search and traffic. You're seeing 3 of them.
8.9Strong
What customers seeWhere you rank
9:41
Gdentist grey lynn
AllMapsImagesShopping
thetoothcompany.co.nzGrey Lynn Dentist - The Tooth Company Auckland CBD

convenient hub at 274 Richmond Road. Book Appointment 09 3611110. Monday – Thursday 8am – 8pm Friday – Sunday 9am – 4pm. Unit B/274 Richmond Road, Grey Lynn, ...

www.dentalonrichmond.co.nzDental on Richmond | Modern, patient focused dentistry in ...
3About 2,146 visits a month from search, across 508 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #31 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

The Tooth Company Grey Lynn's hours are well aligned with local demand, covering 88% of the week's customer traffic, with most closures in quiet periods. Tuesday 5pm to 6pm is closed while customers are still seeking dental care. The business should open Tuesday 5pm to 6pm, letting customers arrive and be served when demand remains busy.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.5Strong
What customers seeWhere you rank
9:41
The Tooth Company Grey Lynn
OverviewReviewsPhotosAbout
Hours ✓
Monday8:30am-8pm
Tuesday8:30am-5pm
Wednesday8:30am-8pm
Thursday8:30am-8pm
Friday9am-4pm
Saturday9am-4pm
Sunday9am-4pm
Opening hoursCentral Auckland dentists · 277 businesses
You are #15 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#18of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #18 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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