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The Tooth Company Orthodontics Grey Lynn

Orthodontist · Grey Lynn, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

The Tooth Company Orthodontics Grey Lynn

Orthodontist · Grey Lynn, Central Auckland

Where you stand#86of 277 dentists
Overall health6.9/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

The Tooth Company Orthodontics Grey Lynn provides orthodontic care in Grey Lynn, Auckland, for children, teenagers and adults. Led by Dr Will, the practice offers braces and clear aligners in a modern setting, using digital technology to plan treatment. Customers describe the team as caring, clear and thorough, with a relaxed approach to consultations and ongoing care.

The Tooth Company Orthodontics Grey Lynn provides specialist orthodontic care in Grey Lynn, Auckland. Led by Dr Will and supported by The Tooth Company Kids, the practice treats children, teenagers and adults in a modern, patient-focused environment.

Treatment options include braces and clear aligners, with digital technology used to develop treatment plans. The practice places emphasis on precise planning, efficient treatment and long-term oral health. It is part of The Tooth Company group and is conveniently located in Grey Lynn.

Customers describe the team as caring, professional and approachable. Review themes include clear communication, thorough consultations and practical guidance when deciding on a treatment plan. Customers also mention regular follow-up, help throughout aligner treatment and an experience that feels relaxed and easy to understand.

The practice combines orthodontic care for different age groups with braces and clear aligner options in one Grey Lynn location. Its local character comes through in the down-to-earth approach described by customers, alongside Dr Will's involvement and the practice's use of digital treatment planning.

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01Google listingMarketbase business report

Your Google listing

The Tooth Company Orthodontics Grey Lynn has an above average Google Business Listing health score of 6.8 out of 10. The listing includes the business name, website link, phone number, open status and claimed status, giving customers clear ways to identify and contact the practice. The main gaps are limited category coverage and fewer photos than nearby competitors.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
6.8Good
9:41
Tiles © Esri
2
The Tooth Company Orthodontics Grey Lynn✓✓
5.0 ★★★★★ (9)
Orthodontist · Grey Lynn1
Open 3 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

The Tooth Company Orthodontics Grey Lynn delivers specialist orthodontic care in a modern, patient-first environment. Led by Dr Will and supported by The Tooth Company Kids, we offer braces and clear aligners for kids, teens and adults. Using advanced digital technology, we create precise, efficient treatment plans with a focus on long-term oral health and great outcomes. As part of The Tooth Company group, you can expect a seamless experience, a highly skilled team and care that’s done properly. Conveniently located in Grey Lynn.

3
Google listingCentral Auckland dentists · 277 businesses
You are #89 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Tooth Company Orthodontics Grey Lynn has an Average Google review health score of 5.3 out of 10. Its strongest measure is a rating among the highest in the local market, which supports customer confidence. The main gaps are a review count well below local expectations and an inconsistent response rate, leaving the business less proven and less engaged than some nearby options.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
4 checks on your reviews. You're seeing all of them.
5.3Room to grow
9:41
The Tooth Company Orthodontics Grey Lynn
OverviewReviewsPhotosAbout
5.0★★★★★9 reviews 1
5
4
3
2
1✓
helpful staff 3caring 3aligner program 2treatment plan 2thoroughness 2dr will 2
2How far your rating and your review count together can be trusted
H
Henry L.★★★★★ · 2 weeks ago

I’m currently starting my orthodontic treatment with Will and the team, and the experience has been fantastic. Their clear and honest communication made a huge difference for me, I’d been on the fence about getting treatment for a while, b...

Response from the owner3

Thanks so much, Henry! So glad Dr Will and the team made it easy to take the leap. We're excited to be part of your journey, and Dr Will will love reading this.

T
T.★★★★★ · 4 weeks ago

Will is caring, professional, and motivated by patients' success. His down-to-earth, friendly approach makes the experience relaxing and enjoyable. He follows up to ensure the treatment is working and will go the extra mile to find a soluti...

Response from the owner

Thank you for such a warm review! Dr Will will be thrilled to know his approach has created such a positive experience for you. Thanks for trusting us with your care.

Google reviewsCentral Auckland dentists · 277 businesses
You are #132 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Tooth Company Orthodontics Grey Lynn has a low Google Maps health score of 2.7 out of 10. Visibility is strongest for orthodontist searches in Grey Lynn, where it ranks second, and dentist searches, where it ranks third. However, the business appears less often than half of businesses both across surrounding suburbs and within Grey Lynn, limiting discovery by nearby and wider-area customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
2.7Room to grow
9:41
12Tiles © Esri
1Top three for "orthodontist" in 2 suburbs, seen in 3
1
Auckland City Orthodontics Grey Lynn5.0 ★ (14) · Orthodontist
2
The Tooth Company Orthodontics Grey Lynn25.0 ★ (9) · Orthodontist
Map positionsCentral Auckland dentists · 277 businesses
You are #202 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Tooth Company Orthodontics Grey Lynn has a high Citations & Social Presence health score of 7.9 out of 10. Facebook and Instagram profiles have strong trust associations, supporting clear identification of the practice. The main gaps are the absence of an active TikTok account and listings on Yelp, Infobel, Cylex and Dentist NZ, which limits visibility for customers checking those platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
7.9Good
9:41
Gthe tooth company orthodontics grey lynn grey lynn
AllImagesMapsNews
FacebookthetoothcompanyorthodonticsThe Tooth Company Orthodontics Grey Lynn | Facebook✓
InstagramthetoothcompanyorthodonticsThe Tooth Company Orthodontics Grey Lynn | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #59 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

The Tooth Company Orthodontics Grey Lynn's Facebook page is above average, with a 7.0 out of 10 health score. Customers can find a chosen page address, phone number, email address, street address and a link to the business's own website. The main gaps are 0 recommendations and 212 followers, limiting independent reassurance and how far posts can travel.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
9 checks on your Facebook page. You're seeing 6 of them.
6.7Good
9:41
facebook
The Tooth Company Orthodontics | Auckland✓
212 followers 2
Aucklands Home of Specialist Orthodontics - Smales Farm, Grey Lynn and Eastridge.Invisalign and Braces.3
FollowMessage
🌐 thetoothcompanyortho.co.nz✓
☎ +64 9-969 4993✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #91 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒thetoothcompanyortho.co.nz✓
✓Meta description
✓Page title
1Separate sites linking to you
2The shape of your link profile
3On-page score
Your websiteCentral Auckland dentists · 277 businesses
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.9Good
9:41
G
AllMapsImagesShopping
21No ads from you on any search
The Tooth Company Orthodontics Grey LynnNot in these results
3About 512 visits a month from search, across 183 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #86 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The business's hours cover 43% of the week's customer traffic, so they are pointed away from much of the demand. Monday 9am to 6pm is a closed period while customers are busy, so customers meet a closed door. The business should open Monday 11am to 3pm so customers can arrive and be served during the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.1Room to grow
9:41
The Tooth Company Orthodontics Grey Lynn
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
FridayClosed
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #218 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#86of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #86 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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