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The Village Palms - Metlifecare Retirement Village

Retirement community · Shirley, Christchurch

What your customers see when they look for you, and where that puts you among 96 Christchurch retirement villages.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch retirement villages · 96 businesses
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Executive summaryExclusive Marketbase business report

The Village Palms - Metlifecare Retirement Village

Retirement community · Shirley, Christchurch

Where you stand#40of 96 retirement villages
Overall health5.9/10across the eight areas

Going well

02Reviews8.803Map positions8.701Google listing7.107Google search and traffic6.9

Where we can help

05Facebook page2.908Opening hours2.804Listings and social0.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Village Palms - Metlifecare Retirement Village in Shirley, Christchurch, offers serviced apartments alongside rest home and hospital-level care. Architecturally designed with pleasant grounds and located near The Palms shopping precinct, it provides on-site entertainment and health services, with public transport on the doorstep. Reviews note friendly carers and a calm, welcoming atmosphere among residents.

The Village Palms - Metlifecare Retirement Village is located in Shirley, Christchurch, providing long-term aged-care accommodation in a suburban setting near The Palms shopping precinct. The village is described as architecturally designed and set within pleasant grounds, positioned close to health services and public transport for easy access.

Services include serviced apartments, rest home care and hospital-level care, with support available within the village. On-site amenities mentioned by the provider include entertainment and health services, and the location next to a shopping precinct means daily errands and social outings are convenient for residents.

Customer feedback highlights a consistent theme of attentive, friendly staff and a peaceful atmosphere. Reviews reference caring teams, clean and roomy facilities, and occasions where staff arranged celebrations or special events for residents. Overall, clients report a positive, supportive environment where residents feel comfortable and well looked after.

Locally, The Village Palms is distinguished by its mix of accommodation types and proximity to community amenities. Its architectural design and gardens contribute to a pleasant setting, while the combination of on-site care levels and nearby services makes it a practical option for Christchurch residents seeking a continuum of aged care in one place.

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01Google listingMarketbase business report

Your Google listing

The Google Business Listing health is 2.8 out of 10, indicating low overall completeness and optimisation. The most important findings are that the listing already has a title, claimed status, a website link, a phone number and a full address, but opportunities exist in the Open-for-Business status, photo updates, and ongoing description optimisation.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
7.1Good
What customers seeWhere you rank
9:41
Tiles © Esri
The Village Palms - Metlifecare Retirement Village
1
The Village Palms - Metlifecare Retirement Village✓✓
4.5 ★★★★★ (49)
Retirement community · Shirley3
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Looking for a warm and welcoming retirement? Look no further than The Village Palms – a leading provider of serviced apartments, rest home and hospital-level care. Architecturally designed with lovely grounds, and perfectly positioned near The Palms shopping precinct, our residents enjoy high-quality care and support within the village, plus entertainment, health services, and public transport on the doorstep.

2
Google listingChristchurch retirement villages · 96 businesses
You are #29 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Village Palms - Metlifecare Retirement Village shows a healthy Google review profile with an 8.3/10 health score and strong rating momentum. The top achievement is a premier placement in the top 10% for review confidence, signalling high customer satisfaction. A key area for improvement is engaging with reviews, as no responses have been shown yet, which can affect trust.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
8.8Strong
What customers seeWhere you rank
9:41
The Village Palms - Metlifecare Retirement Village
OverviewReviewsPhotosAbout
4.5★★★★★49 reviews 3
5
4
3
2
12
staff 9rooms 3facilities 3cleanliness 2
✓How far your rating and your review count together can be trusted
Google reviewsChristchurch retirement villages · 96 businesses
You are #12 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Village Palms - Metlifecare Retirement Village shows a very high overall health on Google Maps at 8.6/10, indicating strong visibility in maps searches. Top opportunities focus on maintaining the current aggregate score and strengthening borough presence to move into top performers, reflecting solid performance and room for modest gains.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.7Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
retirement community
2Top three for "retirement community" in 7 suburbs, seen in 32
1
The Village Palms - Metlifecare Retirement Village14.5 ★ (49) · Retirement community
2
Palm Grove Care Centre and Village Shirley4.3 ★ (7) · Retirement community
3
Windsor House4.7 ★ (11) · Retirement community
4
Windsorcare4.3 ★ (40) · Retirement community
Map positionsChristchurch retirement villages · 96 businesses
You are #13 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Village Palms - Metlifecare Retirement Village shows a low overall social presence health. The strongest signal is limited directory and social profile activity, with no active Instagram, Facebook, TikTok, TikTok Directory or Yellow Profile listed. Key opportunities focus on establishing these profiles to boost local visibility and trust among potential residents and their families.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
20 checks on your listings and social. You're seeing 3 of them.
0.5Room to grow
What customers seeWhere you rank
9:41
Gthe village palms - metlifecare retirement village shirley
AllImagesMapsNews
Eldernet Providerthe-village-palmsThe Village Palms - Metlifecare Retirement Village | Eldernet Provider
Village Guidethe-village-palmsThe Village Palms - Metlifecare Retirement Village | Village Guide
Aged AdvisorThe-Palms-Village-retirement-Village-Shirley-ChristchurchThe Village Palms - Metlifecare Retirement Village | Aged Advisor
Healthpagesretirement-villages-the-village-palmsThe Village Palms - Metlifecare Retirement Village | Healthpages
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch retirement villages · 96 businesses
You are #91 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokEldernet ProviderVillage GuideAged AdvisorYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.9Room to grow
What customers seeWhere you rank
9:41
facebook
the village palms - metlifecare retirement village shirley
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch retirement villages · 96 businesses
You are #68 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

The Village Palms - Metlifecare Retirement Village shows an above-average on-page health, with a solid favicon, HTTPS-secure resources, relevant title tag, compact page size, and an SEO-friendly URL. Key findings include room to improve meta description and title tag length, and faster page load time. Overall health supports steady local visibility and trust among potential residents and their families.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.

Top three opportunities

  • 1
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 2
    Meta descriptionThe length of your search summary is close enough now that most people see all of it, so the gain left is in the words: one concrete reason to ring you beats another description of what you do.
  • 3
    Pages linking to youMore pages link to you than half the businesses here, so search engines have a reasonable number of routes into your site.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠metlifecare.co.nz✓
✓Separate sites linking to you
✓The shape of your link profile
1On-page score
2Meta description
3Pages linking to you
Your websiteChristchurch retirement villages · 96 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Village Palms shows healthy website traffic with a 7.4/10 health score and strong organic visibility. Key findings include solid organic traffic value and totals in the 50-75% local range, and improving paid traffic metrics. Focused improvements in paid traffic and continued content and backlinks will help maintain momentum without overhauling current efforts.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsYour paid search activity is smaller than the middle of the businesses advertising here.
  • 2
    What that traffic is worthThe search visitors reaching your site are worth more than half the businesses here, so a real share of your enquiries cost nothing to acquire.
  • 3
    Monthly ad visitsYou are getting fewer visitors from paid search than the middle of the businesses advertising here.
6 checks on your search and traffic. You're seeing 3 of them.
6.9Good
What customers seeWhere you rank
9:41
Gretirement village shirley
AllMapsImagesShopping
www.metlifecare.co.nzThe Village Palms Retirement Homes Christchurch

The Village Palms, one of Christchurch's leading retirement homes. Address 27-31 Shirley Road Shirley, Christchurch, 8013 595 5203 Care home Ph 03 595 5203 ...

www.villageguide.co.nzShirley Retirement Villages
2About 18,944 visits a month from search, across 1,454 searches
Google search and trafficChristchurch retirement villages · 96 businesses
You are #30 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Village Palms has no published opening hours, so alignment with local demand cannot be fully measured. Market-level demand patterns exist in Christchurch, but strong alignment cannot be confirmed and missed opportunities cannot be mapped. Priority is to add accurate opening hours so the business can be judged against peak and off-peak search windows and avoid potential inefficiencies.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.8Room to grow
What customers seeWhere you rank
9:41
The Village Palms - Metlifecare Retirement Village
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Wednesday · Shirley
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch retirement villages · 96 businesses
You are #69 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 76 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#40of 96 Christchurch retirement villages
9:41
Christchurch retirement villagesOverall · 96 businesses
You are #40 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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