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The White Franjipanni

Architectural designer · Cashmere, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

The White Franjipanni

Architectural designer · Cashmere, Christchurch

Where you stand#197of 252 architects
Overall health2.2/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.01WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Where we can help

03Map positions5.407Google search and traffic5.002Reviews3.505Facebook page3.004Listings and social2.501Google listing2.208Opening hours1.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

The White Franjipanni is an architects studio in Cashmere, Christchurch, designing interconnected interior, architectural and landscape spaces. The practice focuses on designs where these disciplines meld, creating meandering spatial experiences, and works with clients from the earliest stages. It maintains an exclusive partnership with NK Landscape Architecture for integrated project delivery in Christchurch.

The White Franjipanni is an architectural studio based in Cashmere, Christchurch, that designs interior, architectural and landscape spaces intended to work together. The practice emphasises fluid connections between disciplines, describing its lines as intentionally frayed to encourage richer spatial engagement and movement through places.

Services cover architectural design alongside interior and landscape design, with the studio presenting an integrated approach across those areas. The White Franjipanni describes a close collaboration model, developing concepts from early stages and coordinating with Registered Architects, Licensed Building Practitioners (LBP) and builders. It also identifies an exclusive partnership with NK Landscape Architecture and participates in a spatial design concept called LAMAN that spans design, construction and project management.

Clients can expect an involved design process that begins from day one, focused on developing cohesive architectural, interior and landscape concepts. The studio states it works directly with project teams and trades to translate concepts into built outcomes, aiming to maintain continuity between design intent and construction through hands-on coordination with local professionals.

Locally, The White Franjipanni positions itself around an integrated, multidisciplinary workflow and a specific Christchurch partnership that supports design-to-build delivery. Its combined focus on architecture, interior and landscape design, together with direct coordination with Registered Architects and LBPs, is a practical distinguishing feature for projects in the Cashmere and greater Christchurch area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The White Franjipanni's Google Business Listing shows a low overall health but has several solid foundations, including a listed phone number, full address, a website link, and an open-for-business status. The biggest gaps are ownership, a complete description, and a richer photo and logo presence, which are essential for engagement and trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The White Franjipanni
3
The White Franjipanni1✓
Own this business?
0.0 ★★★★★ (0)
Architectural designer · Cashmere
Open 4 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch architects · 252 businesses
You are #197 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The White Franjipanni shows a low overall health from Google reviews, with room for improvement in rating confidence and engagement. Key findings highlight a lack of reviews and no owner responses, which can affect customer trust. Focus on gathering positive reviews from happy clients and starting timely responses to feedback.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
3.5Room to grow
What customers seeWhere you rank
9:41
The White Franjipanni
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch architects · 252 businesses
You are #163 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The White Franjipanni shows a moderate overall health score in Google Maps search, indicating reasonable visibility with room to improve. Top results highlight strong performance for terms like architect in cashmere and architecture firm in cashmere, suggesting focus areas where continued presence could lift local visibility and attract more Christchurch clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
architect
1Seen in 1 search across Christchurch, top three in none
1
Shaw & Shaw Architects5.0 ★ (5) · Architectural designer
2
Emma Wallace Architectural & Interior Design5.0 ★ (6) · Architectural designer
3
KVA Design5.0 ★ (3) · Architectural designer
4
Peter Dunbar Architectural Designer / Gallery1510.0 ★ (0) · Architectural designer
↓
The White Franjipanni2Further down, below the first results
Map positionsChristchurch architects · 252 businesses
You are #117 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The White Franjipanni shows an average health score of 5.2 out of 10 for citations and social presence, indicating moderate overall online visibility. A key finding is the outstanding Instagram presence, with very high trust, suggesting strong engagement and branding. Opportunities exist across Facebook, TikTok, and LinkedIn profiles to improve trust and discoverability.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 4 of them.
2.5Room to grow
What customers seeWhere you rank
9:41
Gthe white franjipanni cashmere
AllImagesMapsNews
InstagramthewhitefranjipanniThe White Franjipanni | Instagram✓
NZIA Practicethree-sixty-architectureFound through search, not linked from anything you own
FacebookahipaoThe White Franjipanni | Facebook1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #189 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokNZIA PracticeYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
facebook
the white franjipanni cashmere
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch architects · 252 businesses
You are #176 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

The White Franjipanni shows a mixed on-page SEO health score with several solid basics in place but still room for improvement. Key strengths include a valid favicon, HTTPS resources, a true H1 tag, an SEO-friendly URL, and no frames. The most important finding is that the overall health score sits at 4.4 out of 10, indicating notable work needed to raise performance.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒whitefranji.com✓
✓Favicon
✓Page file size
1On-page score
2Meta description
3The shape of your link profile
Your websiteChristchurch architects · 252 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The White Franjipanni shows a subdued overall health in Website Traffic with a 4.5 out of 10. The primary constraint is low earned organic traffic value and minimal paid activity, indicating limited visibility and audience reach. Notable opportunities include increasing organic traffic value through quality content and starting targeted paid campaigns with trackable conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
32No ads from you on any search
The White FranjipanniNot in these results
1About 84 visits a month from search, across 8 searches
Google search and trafficChristchurch architects · 252 businesses
You are #126 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The White Franjipanni's published hours show tight alignment with weekday lunchtime demand: open at mid-day on Tuesday, Wednesday and Thursday (including Wednesday 11am). However, the practice is closed during high-demand weekend mid-day periods - notably Saturday 11am-2pm and Sunday 12pm - representing significant missed opportunities given the local search activity. Total weekly open hours are low (12) and the temporal health score is 1.8/10.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.8Room to grow
What customers seeWhere you rank
9:41
The White Franjipanni
OverviewReviewsPhotosAbout
Hours 1
Monday10am-1pm
Tuesday10am-1pm
Wednesday10am-1pm
Thursday10am-1pm
FridayClosed
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #206 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#197of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #197 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 252 architects in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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