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The Wright Brows

Beauty salon · Waltham, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

The Wright Brows

Beauty salon · Waltham, Christchurch

Where you stand#229of 570 beauty businesses
Overall health6.0/10across the eight areas

Going well

04Listings and social8.401Google listing7.3

Where we can help

07Google search and traffic5.903Map positions4.002Reviews3.708Opening hours3.705Facebook page2.906Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Wright Brows is a Christchurch beauty studio based in Phillipstown specialising in permanent makeup and brow services. The certified microblading artist offers microblading, powder brows, lip tattoos, eyeliner, lip colour, eyelash extensions and teeth whitening. Clients often mention natural-looking results and shorter daily beauty routines as a key benefit.

The Wright Brows is a beauty studio located in Phillipstown, Christchurch, offering permanent makeup and cosmetic services. Founded by a certified microblading artist, the studio promotes natural-looking results and a focus on eyebrow work as a defining facial feature.

Services include microblading, powder brows and lip tattoos, alongside eyeliner and lip colour procedures. The studio also lists eyelash extensions and professional teeth whitening among its offerings, providing a range of cosmetic options that extend beyond brows.

Customer comments frequently highlight friendly, caring service and professional approach from the artist. Several reviewers note brows that last, improvements after corrective work on previous procedures, and that treatments make daily beauty routines quicker. Reviews also mention feeling welcomed and comfortable during appointments.

Locally, The Wright Brows presents as a specialist studio centred on brow and permanent makeup services with a broader suite of cosmetic options. The combination of corrective work, lasting results and attention to client comfort are recurring themes in customer feedback, which helps define its character in the Christchurch beauty scene.

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01Google listingMarketbase business report

Your Google listing

The overall health is good, with a score of 7.6 out of 10, indicating a solid Google Business Listing presence. The listing already provides a clear phone number and a website link, and the listing is claimed and verified. A key finding is that listing photos could be more robust to improve local standing, while the description is already strong and performing well.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
7.3Good
What customers seeWhere you rank
9:41
Tiles © Esri
The Wright Brows
1
The Wright Brows✓✓
4.3 ★★★★★ (44)
Beauty salon · Waltham3
Open 4 days · late Wed and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

CERTIFIED MICROBLADING ARTIST, I BEGAN MY JOURNEY WHEN I WAS LOOKING FOR WAYS TO IMPROVE WOMAN'S BEAUTY--- ALL THE WHILE STILL ACHIEVING THEIR NATURAL LOOK. BEING THAT YOUR EYEBROWS MAKE UP THE MAJORITY OF YOUR FACE, NOT ONLY AM I ABLE TO CREATE BEAUTIFUL FULLER BROWS ACCORDING TO MY CLIENT'S TASTE, I ALSO HELP MY CLIENTELE CUT DOWN A LOT OF THEIR DAILY BEAUTY REGIMEN TIME,

2
Google listingChristchurch beauty · 570 businesses
You are #157 for your Google listing
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02ReviewsMarketbase business report

Your reviews

The Wright Brows shows an overall health score of 3.1 out of 10, which is below average for Google reviews. The report highlights a solid start with at least one Google review and a responsive approach that could be continued, and it notes that rating confidence is above the bottom quartile and the listing also sits in the upper median for total reviews. These findings suggest steady engagement but ample room for growth in both volume and consistency.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
The Wright Brows
OverviewReviewsPhotosAbout
4.3★★★★★44 reviews
5
4
3
2
11
brows 15comfortable atmosphere 6pleasant experience 4process explanation 3client care 3uneven brows 2
3How far your rating and your review count together can be trusted
C
Christina★★ · Edited 4 months ago

I felt Rochelle was good. I liked eyebrows done. Contact via messenger/text extremely poor- taking weeks to reply if at all. Sent another person her way and she had same issue of not answering messenger- so she gave up and went elsewhere….

Response from the owner2

I’ve never been taken to court and life happens unfortunately I am a small business and I do work hard to give great deals but I am also human with no one to cover me as of the work I do this kind of...

B
Bisdak C.★ · 9 months ago

Its a nightmare, a lady done my eyebrows here and ruined my brows. The shape is terrible, no brow shaping at all. Left brows higher than the other. Terrible experience.

Response from the owner

Hi there babe sorry to hear you feel like this I can not find you in our history of booking and no msgs are you sure you came to us please msg me as you posted and then no response and as a small busi...

Google reviewsChristchurch beauty · 570 businesses
You are #357 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Wright Brows shows a health score of 3.6 out of 10 for Google Maps, indicating below average visibility. Top findings show solid performance for eyebrow bar in Phillipstown and Brookhaven-Ferrymead, with secondary strength in Waltham and Linwood. Opportunity exists to grow aggregate maps visibility and bolster local results in the borough for more local searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
eyebrow bar
2Top three for "eyebrow bar" in 2 suburbs, seen in 8
1
Brows Defined4.9 ★ (46) · Beauty salon
2
Natural Lash and Beauty Studio5.0 ★ (12) · Beauty salon
3
Must Cut and Divine Curls3.7 ★ (3) · Beauty salon
4
The Wright Brows14.3 ★ (44) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #344 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Wright Brows shows a below-average health score of 3.1 out of 10, with room to strengthen a broader social and directory presence. The strongest note is the outstanding Facebook profile, while Fresha listings already support visibility beyond the main profile. Key opportunity areas include expanding on Instagram and adding TikTok, LinkedIn pages, and Neighbourly presence.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/the-wright-brows-settlers-crescent-christchurch-8JgbNQ) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.4Strong
What customers seeWhere you rank
9:41
Gthe wright brows waltham
AllImagesMapsNews
Facebook715779365484361The Wright Brows | Facebook✓
Freshathe-wright-brows-settlers-crescent-christchurch-8JgbNQThe Wright Brows | Fresha✓
InstagramthewrightbrowsandcosmeticsThe Wright Brows | Instagram✓
Yelpaj-wright-walthamThe Wright Brows | Yelp
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #93 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYelpYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
8 checks on your Facebook page. You're seeing 6 of them.
2.9Room to grow
What customers seeWhere you rank
9:41
facebook
Thewrightbrowss1
6K followers ✓
All your brow needs in chch come see us today QUALITY BROWS AT A AFFORDABLE PRICE xx
FollowMessage
🌐 thewrightbrow.com✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #406 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The On-Page SEO health for The Wright Brows shows an above-average score of 7.0 out of 10. This indicates solid technical foundations, with room to tighten a few areas to move into the top quartile. The most notable findings are a strong meta description and an H1 tag, but the favicon is missing and meta and title tag lengths could be optimised.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒thewrightbrows.co.nz✓✓
✓Page load speed
1Separate sites linking to you
2The shape of your link profile
3Meta description
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Wright Brows shows an above-average traffic health with a 5.8/10 score. Key takeaways: paid traffic is not yet measured, suggesting a small, targeted campaign could start; organic traffic is above the 25th percentile, indicating solid SEO fundamentals to maintain; opportunities include introducing paid campaigns with landing pages and tracking, while refining keywords and site navigation to lift overall traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
The Wright BrowsNot in these results
31About 4 visits a month from search, across 8 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #236 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

The Wright Brows' opening hours show mixed alignment with Christchurch demand. Most peak windows are covered - especially midweek and Saturday afternoons - but the schedule misses several strong Tuesday and one Thursday evening peaks. There are no open hours during low-demand windows, which is efficient, but the missed Tuesday late-morning to early-afternoon slots and Thursday 6pm are clear opportunities to capture more client searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
3.7Room to grow
What customers seeWhere you rank
9:41
The Wright Brows
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
Wednesday9am-9pm
Thursday9am-6pm
Friday9am-9pm
Saturday9am-4pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #361 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#229of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #229 overall
Open my free 7 days →
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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