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Thom Craig Architects Ltd

Architecture firm · Sydenham, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Thom Craig Architects Ltd

Architecture firm · Sydenham, Christchurch

Where you stand#152of 252 architects
Overall health4.0/10across the eight areas

Going well

08Opening hours9.203Map positions7.602Reviews6.4

Where we can help

04Listings and social4.307Google search and traffic4.005Facebook page3.001Google listing1.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

Thom Craig Architects Ltd is an architectural practice based in Sydenham, Christchurch. The studio operates from 94 Coleridge Street and maintains local contact details and an Instagram presence. Clients note creative, quirky and distinctive design work alongside professional service, reflecting the practice's focus on architectural design delivered from a city-centre location.

Thom Craig Architects Ltd is an architectural practice located at 94 Coleridge Street in Sydenham, Christchurch. The firm lists local contact details and a presence on Instagram, and operates from a Sydenham city‑centre address that is convenient for Christchurch clients.

The practice provides architectural design work under the Thom Craig name. Contact details on the website include a phone number and an email address for enquiries, and the site navigation indicates a simple, direct online presence aimed at making project contact straightforward.

Clients who have left feedback describe the design approach as creative, whacky and quirky while also noting professionalism and strong drafting or line work. These themes suggest customers experience distinctive design ideas paired with competent delivery and attention to form and detail.

Locally, Thom Craig Architects Ltd is positioned as a Christchurch-based architect offering design-led work from Sydenham. The combination of an accessible city location, clear contact information and reviews that highlight creativity and professional delivery frames the practice as a source of individualised architectural design for clients in the area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Thom Craig Architects Ltd shows a low overall health on Google Business, with clear gaps in claiming the listing and filling out the profile. The listing already provides a phone number, a full address and an active status, which helps credible contact and location discovery for local clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Thom Craig Architects Ltd
3
Thom Craig Architects Ltd1✓
Own this business?
5.0 ★★★★★ (2)
Architecture firm · Sydenham
Open 5 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch architects · 252 businesses
You are #214 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Thom Craig Architects Ltd shows above average health on Google reviews with a 6.1/10. The business has a strong star rating but has not yet engaged with any reviews. The main finding is ongoing high satisfaction from customers, paired with opportunities to improve response rate and to grow total review counts.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
6.4Good
What customers seeWhere you rank
9:41
Thom Craig Architects Ltd
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #92 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Thom Craig Architects Ltd shows strong Google Maps visibility with a health score of 8.2 out of 10. The overall performance indicates solid local presence and good momentum in the suburb. Top opportunities focus on maintaining aggregate visibility and consolidating the borough position to reach the top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.6Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
architecture firm
2Top three for "architecture firm" in 2 suburbs, seen in 23
1
Threefold Architecture5.0 ★ (22) · Architecture firm
2
LM Architectural Builders5.0 ★ (21) · Architecture firm
3
Thom Craig Architects Ltd15.0 ★ (2) · Architecture firm
4
SMC Design Studio5.0 ★ (44) · Architecture firm
Map positionsChristchurch architects · 252 businesses
You are #60 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Thom Craig Architects Ltd shows a moderate overall health in Citations & Social Presence, with strengths in Instagram and LinkedIn visibility and established Yellow Directory listing. The main opportunity is building a broader social and professional profile-particularly active Facebook, TikTok, LinkedIn Company page, and directory listings-to improve trust across local channels for customers and clients.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/thom-craig-architects-ltd-579417993) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/thom-craig-architects) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 6 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Gthom craig architects ltd sydenham
AllImagesMapsNews
Instagramsuppose_design_consultancyThom Craig Architects Ltd | Instagram✓
Yellowthom-craig-architects-ltd-579417993Thom Craig Architects Ltd | Yellow✓
White Pagesthom-craig-architectsThom Craig Architects Ltd | White Pages✓
LinkedInthom-craig-4393702bThom Craig Architects Ltd | LinkedIn
FacebookNo account found1
TiktokNo account found2
NeighbourlyNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #144 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowWhite PagesLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
facebook
thom craig architects ltd sydenham
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch architects · 252 businesses
You are #176 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Thom Craig Architects Ltd shows a below-average on-page SEO health score of 3.0 out of 10. The strongest completed items include a valid favicon, HTTPS content, no frames, an SEO-friendly URL, and a page size under 256KB. The two most impactful findings are the missing meta description and an absent H1 tag, both limiting search visibility and click-through potential.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒thomcraig.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2Page title
3On-page score
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Thom Craig Architects Ltd shows a below-average overall health for Website Traffic, with room for improvement in paid activity and consistent organic growth. The strongest signal is organic traffic value above the 25th percentile, suggesting SEO basics are somewhat working. Key opportunities lie in starting small paid campaigns and improving landing pages, plus refining keywords and navigation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Thom Craig Architects LtdNot in these results
31About 9 visits a month from search, across 6 searches
Google search and trafficChristchurch architects · 252 businesses
You are #152 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Thom Craig Architects shows partial alignment between published hours and local demand: 40 weekly hours fall during popular midday windows but the studio is closed for many high-demand weekend slots. Key weekday lunchtime hours match searches, while no open hours fall into low-demand times. The main gap is a full Saturday midday absence and some Sunday midday closures that likely miss client traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
9.2Strong
What customers seeWhere you rank
9:41
Thom Craig Architects Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #22 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#152of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #152 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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