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Tomlinson Law

Law firm · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Tomlinson Law

Law firm · Christchurch Centre, Christchurch

Where you stand#130of 216 lawyers
Overall health4.0/10across the eight areas

Going well

08Opening hours9.4

Where we can help

01Google listing5.305Facebook page5.103Map positions4.802Reviews4.304Listings and social3.307Google search and traffic3.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Tomlinson Law is a Christchurch Central City firm specialising in New Zealand taxation law, trust law and charities law. The firm advises companies and individuals and offers specialist consultancy services to accounting and law firms. Clients say the team is knowledgeable and provides clear, tailored communication while tackling technically difficult issues with practical, innovative solutions.

Tomlinson Law is a Christchurch Central City legal practice specialising in New Zealand taxation law, trust law and charities law. The firm provides advice to companies and individuals from its Christchurch base and emphasises technical expertise across these specialist areas.

Services cover tax, trust and charities matters, together with specialist consultancy for accounting firms and law firms. The firm describes its approach as focused on finding innovative solutions to difficult technical problems and providing tailored legal advice for commercial and private clients.

Clients tend to report a high level of technical knowledge, clear and friendly communication, and advice tailored to their circumstances. Review themes highlight experience in tax matters and a consultative style that aims to make complex issues more understandable for clients and professional partners.

Locally, Tomlinson Law presents as a specialist resource for taxation, trusts and charities work, and as a consultancy partner for other professional firms. The combination of technical focus, consultancy services for advisors, and a client-centred communication style distinguishes the practice within Christchurch Central City.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Tomlinson Law shows solid baseline health on Google Business Listing with a 5.4/10. The listing already includes a claimed status, a website link and a contact phone, and shows open status, which helps local customers reach out. The areas needing attention are a missing logo and a modest description and photo set that remain in the lower quartiles.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
5.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Tomlinson Law
3
Tomlinson Law✓✓
5.0 ★★★★★ (2)
Law firm · Christchurch Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Tomlinson Law provides expert legal advice on New Zealand taxation law, trust law and charities law. The firm provides advice to companies and individuals, and also provides specialist consultancy services to accounting firms and law firms. Tomlinson Law prides itself on finding innovative solutions to difficult technical problems.

2
Google listingChristchurch lawyers · 216 businesses
You are #102 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Tomlinson Law's Google Business health sits at 4.1 out of 10, which is below average. The most important findings are a top-10% star rating and a lack of review responses. The high rating signals strong customer satisfaction, while the absence of responses may affect trust and engagement with reviews.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Tomlinson Law
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #123 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Tomlinson Law shows a below-average health score of 4.1 out of 10 for Google Maps performance, indicating limited local visibility overall. The top finding is weak Suburb/Borough scores, with minimal presence in local maps searches, though the borough address is recognised. Aggregate performance is improving, suggesting momentum to broaden visibility across multiple suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
tax attorney
2Top three for "tax attorney" in 32 suburbs, seen in 80
1
Tax Matters Limited4.9 ★ (84) · Law firm
2
Saunders & Co Christchurch4.9 ★ (540) · Law firm
3
Tomlinson Law15.0 ★ (2) · Law firm
4
Johnston Law4.7 ★ (13) · Law firm
Map positionsChristchurch lawyers · 216 businesses
You are #113 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Tomlinson Law shows very low overall health in social presence with room for improvement. The most important finding is the lack of active profiles on Facebook, Instagram, TikTok and Neighbourly-related listings, which limits visibility and trust locally.

Strengths

  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/tomlinsonlaw) found via: Google search results.
  • ✓
    Find A Lawyer FirmWe can see your Find A Lawyer Firm listing (https://findalawyer.co.nz/tomlinson-law) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 5 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Gtomlinson law christchurch centre
AllImagesMapsNews
ChristchurchLawyertomlinson-lawTomlinson Law | ChristchurchLawyer
Find A Lawyer Firmtomlinson-lawTomlinson Law | Find A Lawyer Firm✓
LinkedIntomlinsonlawTomlinson Law | LinkedIn✓
StarOfService Protomlinson-paullTomlinson Law | StarOfService Pro
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
LinkedInNo listing found✓
Listings and socialChristchurch lawyers · 216 businesses
You are #145 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokChristchurchLawyerFind A Lawyer FirmLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
tomlinson law christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch lawyers · 216 businesses
You are #106 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Tomlinson Law displays below-average on-page SEO health, with a 3.0 out of 10. The strongest existing elements include an SEO-friendly URL, a clear title tag, a concise page size under 256KB, a relevant meta description and a fast load time under 3 seconds. Key risks are missing favicon, suboptimal meta description length, and non-ideal title tag length that may affect visibility and click-through rates.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒tomlinsonlaw.co.nz✓3
✓Page load speed
✓Page file size
1Meta description
2Page title
Your websiteChristchurch lawyers · 216 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Tomlinson Law shows below-average website traffic health (3.6/10). The business has room to grow both paid and organic visibility. Key findings: paid traffic is currently absent or minimal, while organic traffic is improving but still below peers. Opportunities focus on implementing targeted paid campaigns and continuing SEO fundamentals to solidify gains.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Tomlinson LawNot in these results
31About 2 visits a month from search, across 7 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #146 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Tomlinson Law's weekly hours show clear strengths and gaps. The firm is open during multiple high-demand windows - notably Tuesday 12-1pm, Wednesday 12pm and Thursday 10-11am - which aligns with peak client searches. However, it is closed at several popular times including Saturday morning and Sunday early afternoon, creating missed opportunities for client contact during busy search periods.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Tomlinson Law
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · Christchurch Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#130of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #130 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
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Jeremy GrayFounder, Marketbase

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