marketbaseExclusive Marketbase Report
Prepared for

Tommy

Hair salon · Linwood, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Tommy

Hair salon · Linwood, Christchurch

Where you stand#327of 498 hair salons & barbers
Overall health3.4/10across the eight areas

Going well

04Listings and social6.505Facebook page6.1

Where we can help

03Map positions5.808Opening hours4.702Reviews2.801Google listing1.907Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Tommy is a Linwood hair salon in Christchurch offering haircuts, colouring and styling. The salon is noted for working with frizzy, wavy and curly hair and for a relaxed, welcoming atmosphere. Customers report patient, considered service and affordable pricing. Tommy serves local clients seeking attentive styling and care for more challenging hair types.

Tommy is a hair salon located in Linwood, Christchurch. It operates as a local salon and barber-style service provider under the single-name trade, serving residents of the suburb and surrounding areas.

Services and specialisations mentioned by customers include haircuts, colouring and styling, with particular attention to frizzy, wavy and curly hair. The salon is described as able to work with hair that other salons sometimes find challenging, and clients note tailored approaches rather than one-size-fits-all cuts.

Customers commonly report a relaxed, warm and welcoming atmosphere. Review themes highlight patience from the stylist, clear communication about ideas and options, and a focus on improving hair health and colour outcomes. Affordability and a friendly vibe are recurring points in feedback.

Tommy is positioned locally as a Linwood hairdresser that attracts clients seeking attentive, patient service for textured or frizzy hair. The combination of specialised handling of challenging hair types, a relaxed salon environment and feedback about improved hair health helps define the salon's character in Christchurch.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Tommy's Google Business Listing shows low overall health (1.9/10). The profile already includes a website link, title, phone number, and full address, but critical gaps remain. The listing is not claimed, lacks a meaningful description, has few or no photos, and no logo, which limits visibility and trust with local hair-seeking clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Tommy
3
Tommy1✓
Own this business?
4.7 ★★★★★ (24)
Hair salon · Linwood
Open 5 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #405 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Tommy shows a low overall health score for Google Business reviews, with room for growth in engagement and rating. Key findings highlight ongoing rating improvement and a need to respond to reviews, which can build trust. The business has made some progress in total reviews but should focus on consistent engagement to move toward the mid-range.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Tommy
OverviewReviewsPhotosAbout
4.7★★★★★24 reviews
5
4
3
2
13
haircut 6head massage 3hair health 2hairstyling 2vibes 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #360 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Tommy's Maps search health sits at 5.3 out of 10, meaning average visibility and room for improvement. Top findings show strong positioning for local salon-related keywords such as hair salon in Linwood and unisex hairdresser in Linwood, with several Dallington and Avonside queries also performing well. Focus on boosting aggregate and borough presence to lift local reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
2Top three for "hair salon" in 1 suburb, seen in 6
1
Fix Hair & Beauty Studio5.0 ★ (50) · Hair salon
2
Rouge Hair4.8 ★ (117) · Hair salon
3
Creative Salon4.9 ★ (153) · Hair salon
4
Avenue Hair Design5.0 ★ (2) · Hair salon
↓
Tommy1Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #212 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Tommy shows a healthy presence with an overall health score of 7.6 out of 10. Key strengths are high-trust Instagram and Facebook profiles, supporting strong local visibility and engagement. The business also has a LinkedIn profile that can bolster credibility when aligned with brand messaging. Focus should be on expanding into underutilised platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Gtommy linwood
AllImagesMapsNews
FacebookTommyhairboutiqueTommy | Facebook✓
Instagramtom_linwoodTommy | Instagram✓
LinkedInolric-thomas-2269085aTommy | LinkedIn
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #173 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
6.1Good
What customers seeWhere you rank
9:41
facebook
Tommyhairboutique✓
604 followers 2
Hair by Tommy1
FollowMessage
★ 11 reviews · recommended 3
🌐 maps.google.com
☎ +64 27 937 0670✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #193 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
TommyNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Tommy's opening hours partially match local demand but overall alignment is weak. The salon is open during several strong Saturday and Tuesday midday peaks, which capture clear customer interest. However, it is closed during multiple Monday midday peaks and a Sunday afternoon peak, creating missed bookings. There are no open hours in low-demand windows, so wasted time is not evident. Adjusting a few weekday hours could improve performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.7Room to grow
What customers seeWhere you rank
9:41
Tommy
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday10am-5pm
Wednesday10am-5pm
Thursday10am-5pm
Friday10am-5pm
Saturday10am-3pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #264 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#327of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #327 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for