marketbaseExclusive Marketbase Report
Prepared for

Toni Thomas Architecture & Design

Architectural designer · Waimakariri District Coast, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Toni Thomas Architecture & Design

Architectural designer · Waimakariri District Coast, Christchurch

Where you stand#79of 252 architects
Overall health6.9/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Toni Thomas Architecture & Design is an architectural practice based in Waikuku offering concept designs, detailed and construction drawings for new homes, commercial buildings, additions and renovations. Services include building consent applications and exemptions for internal alterations. The firm draws on more than 20 years' experience across Canterbury, Hawke's Bay and nationwide and is noted in reviews for detailed drawings and strong communication.

Toni Thomas Architecture & Design is an architect-led practice based in Waikuku that provides concept architectural designs, detailed architectural and construction drawings for residential and commercial projects. The practice lists new homes, new buildings, additions and alterations, and renovations among its core services, and states over 20 years' experience across Canterbury, Hawke's Bay and nationwide.

The practice highlights work on building consent applications, including drawings and documentation, and building consent exemption applications for internal alterations. Project types noted in source material include both residential and commercial work and kitchen architecture is referenced on the website as a specialised design area.

Customer feedback in the available review snapshot emphasises detailed drawings, clear communication and a collaborative approach. Reviews describe the process as stress-free and note a focus on attention to detail and professionalism during design and documentation stages.

Locally, Toni Thomas Architecture & Design presents as a Waikuku-based architect offering end-to-end design and documentation for new builds and renovations, with practical experience in consent processes. Clients seeking an architect who provides detailed construction documentation, consent-ready drawings and a communicative, collaborative design process are the typical local audience.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Toni Thomas Architecture & Design shows a below-average Google Business Listing health score (3.2/10). Overall, the listing has solid basics such as a claimed listing, listed phone number and full address, and an open-for-business status. The most important findings are that the listing lacks a website link and continues to expand its photo library to improve local visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
2.9Room to grow
9:41
Tiles © Esri
3
Toni Thomas Architecture & Design✓✓
5.0 ★★★★★ (1)
Architectural designer · Waimakariri District Coast
Open 5 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Concept architectural designs Detailed architectural drawings Construction drawings New homes New buildings Additions & alterations Renovations. Residential Commercial Over 20 years experience in Canterbury, Hawkes Bay, and nationwide Building consent applications - including drawings & documentation Building consent exemption applications - for internal alterations

2
Google listingChristchurch architects · 252 businesses
You are #179 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Toni Thomas Architecture & Design shows overall Google review health of 5.1 out of 10, indicating room for improvement but some strengths remain. The top finding is a brilliant star rating in the top 10% of peers, reflecting strong customer satisfaction. An opportunity exists to increase engagement by responding to reviews, while review count is growing and should continue to rise.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.5Room to grow
9:41
Toni Thomas Architecture & Design
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #115 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

The Maps search health for Toni Thomas Architecture & Design shows moderate visibility with a score of 5.2 out of 10. This indicates average exposure across Google Maps searches and room to grow both city-wide and within the Waikuku borough. Top opportunities focus on strengthening overall aggregate visibility and boosting local borough presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.5Room to grow
9:41
1234Tiles © Esri
2Top three for "architectural designer" in 1 suburb, seen in 5
1
Choice Architecture4.9 ★ (13) · Architectural designer
2
RW Design Ltd5.0 ★ (38) · Architectural designer
3
Toni Thomas Architecture & Design15.0 ★ (1) · Architectural designer
4
Archco Architecture5.0 ★ (3) · Architectural designer
Map positionsChristchurch architects · 252 businesses
You are #115 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Toni Thomas Architecture & Design shows strong social presence with high trust on Instagram, Facebook, and an existing LinkedIn listing. Overall health remains high at 8.4/10. The most notable strengths are outstanding Instagram and Facebook profiles and an active LinkedIn presence, which together support credibility and reach among customers and clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/toni+thomas+architecture+%26+design-18246122) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 6 of them.
7.5Good
9:41
Gtoni thomas architecture & design waimakariri district coast
AllImagesMapsNews
Instagramkitchen_architectureToni Thomas Architecture & Design | Instagram✓
FacebookKitchenArchitectureToni Thomas Architecture & Design | Facebook✓
Cylextoni+thomas+architecture+%26+design-18246122Toni Thomas Architecture & Design | Cylex✓
Houzz Professionalkitchen-architecture-ltd-pfvwnz-pf~1862452888Toni Thomas Architecture & Design | Houzz Professional
LinkedIntonithomas1Toni Thomas Architecture & Design | LinkedIn
NZIA Practicethomas-chong-architect-ltdToni Thomas Architecture & Design | NZIA Practice
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #64 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokCylexHouzz ProfessionalLinkedInYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
9 checks on your Facebook page. You're seeing 6 of them.
6.1Good
9:41
facebook
KitchenArchitecture✓
612 followers 2
Toni Roberts CKDNZ BArch is an award winning independent kitchen designer who works directly with homeowners to establish a design that performs and looks fantastic. www.kitchenarchitecture.co.nz
FollowMessage
🌐 kitchenarchitect.co.nz✓
☎ +64 9-421 0425✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #99 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Toni Thomas Architecture & Design shows an average on-page SEO health score, indicating room for improvement in technical elements to move out of the bottom quartile. Strengths include a valid favicon, an SEO-friendly URL, and a relevant title tag and meta description that accurately reflect page content.

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒kitchenarchitect.co.nz✓3
✓The shape of your link profile
✓Favicon
1On-page score
2Meta description
Your websiteChristchurch architects · 252 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Toni Thomas Architecture & Design shows a healthy Website Traffic profile with a health score of 8.0 out of 10. Organic traffic value is in the excellent 50-75% range, and paid traffic shows room for initial activity. Key opportunities focus on initiating targeted paid campaigns and expanding paid coverage, while maintaining solid organic momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.5Good
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Toni Thomas Architecture & DesignNot in these results
About 118 visits a month from search, across 66 searches
Google search and trafficChristchurch architects · 252 businesses
You are #63 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Toni Thomas Architecture & Design shows reasonable alignment with weekday lunchtime demand but misses key weekend peaks. The practice is open during several midweek popular hours-Tuesday 12pm; Wednesday 11-12pm; Thursday 12-1pm-matching local search patterns. However, the business is closed during high-demand Saturday midday windows (11am-2pm) and Sunday 12pm. No low-demand open hours were identified; a modest Saturday lunchtime opening could be worth testing.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
9.2Strong
9:41
Toni Thomas Architecture & Design
OverviewReviewsPhotosAbout
Hours 1
Monday9am-4:30pm
Tuesday9am-4:30pm
Wednesday9am-4:30pm
Thursday9am-4:30pm
Friday9am-4:30pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #22 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#79of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #79 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 252 architects in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for