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Toni Walker Chartered Accountants

Accountant · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Toni Walker Chartered Accountants

Accountant · Addington-Middleton, Christchurch

Where you stand#190of 245 accountants
Overall health2.3/10across the eight areas

Going well

03Map positions6.4

Where we can help

02Reviews5.905Facebook page4.301Google listing2.804Listings and social2.508Opening hours2.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Toni Walker Chartered Accountants is an accounting firm based in Addington, Christchurch. They provide accounting and tax support for local individuals and small businesses, with a focus on reliable, personalised service. Clients can expect locally grounded advice delivered from a neighbourhood office in Christchurch.

Toni Walker Chartered Accountants is an accounting practice located in Addington, Christchurch. The firm offers general accounting services to local individuals and small businesses and operates from a neighbourhood office in Christchurch.

Services include accounting and tax support, bookkeeping assistance and financial compliance work typical of chartered accountant practices. The firm presents as a local provider of standard accounting services for clients needing routine tax and reporting help.

Customer feedback shows consistently high satisfaction, with reviewers giving top ratings. Clients tend to report positive overall experiences, indicating the firm maintains reliable service and steady client relationships in the local community.

Locally, Toni Walker Chartered Accountants is distinguished by its Addington location and steady record of client satisfaction. For customers seeking a Christchurch-based accountant that handles everyday accounting and tax work, the practice offers a familiar, community-centred option.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Google Business Listing health for Toni Walker Chartered Accountants is low, with a score of 2.1 out of 10. The listing currently shows several core details but misses essential elements. The most important findings are that the listing is not claimed and the status is unclear, and there is no meaningful description. Address and phone are present, as is a main image, which support visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Toni Walker Chartered Accountants
3
Toni Walker Chartered Accountants1✓
Own this business?
5.0 ★★★★★ (1)
Accountant · Addington-Middleton
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch accountants · 245 businesses
You are #176 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Toni Walker Chartered Accountants shows a solid overall health in Google reviews, with a 5.9/10 health score described as above average. The business has a strong star rating, placing it in the top 10% for customer satisfaction. Key takeaway: maintain standout rating while gradual gains in engagement and review volume can lift overall health further.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.9Room to grow
What customers seeWhere you rank
9:41
Toni Walker Chartered Accountants
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #102 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Toni Walker Chartered Accountants shows an above-average health score on Google Maps with room to grow. The business ranks well for its suburb, Addington, and key keywords such as accounting firm in addington-middleton and auditor in addington-middleton indicate strong local visibility. The focus should be sustaining top 25% performance while nudging towards the top 10%.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.4Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
certified public accountant
1Top three for "certified public accountant" in 1 suburb, seen in 15
1
CATS Accounting5.0 ★ (17) · Accountant
2
Toni Walker Chartered Accountants25.0 ★ (1) · Accountant
3
Whutuporo - Chartered Accountants5.0 ★ (3) · Accountant
4
Kendons Business Advisors Chartered Accountants4.5 ★ (22) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #88 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Citations and social presence health for Toni Walker Chartered Accountants is low overall, with limited active profiles in key channels. The main finding is a LinkedIn profile that is present but other platforms are missing, limiting trust and reach in local and professional networks.

Strengths

  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/toni-walker-chartered-accountants-addington) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 4 of them.
2.5Room to grow
What customers seeWhere you rank
9:41
Gtoni walker chartered accountants addington-middleton
AllImagesMapsNews
OpenLocallytoni-walker-chartered-accountants-addingtonToni Walker Chartered Accountants | OpenLocally✓
Infobelwalker_toniToni Walker Chartered Accountants | Infobel
LinkedIntoni-walker-b9a33b23Toni Walker Chartered Accountants | LinkedIn
ServiceFinderWalker-Toni-50294Toni Walker Chartered Accountants | ServiceFinder
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #185 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyInfobelLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
toni walker chartered accountants addington-middleton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Toni Walker Chartered Accountants shows a below-average on-page SEO health score, indicating technical issues that limit visibility. Key findings point to missing meta description and title tag on the homepage, absence of a valid favicon, and a page load time over 3 seconds. Addressing these basics will establish a baseline and improve click-through potential.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒toniwalker.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Toni Walker Chartered Accountants shows a below-average website traffic health, with a 3.9/10 health score. Key findings indicate limited organic traffic value and no positive organic traffic, alongside no measurable paid traffic activity. The business would benefit from targeted content, improved on-page SEO, and small paid campaigns to begin building visibility and attracting local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Toni Walker Chartered AccountantsNot in these results3
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Toni Walker Chartered Accountants has no published opening hours, so temporal alignment with Christchurch demand cannot be measured directly. The report notes a low alignment health score (2.4/10). Without listed hours, it is unclear which high-demand windows are covered or missed. Publishing accurate opening times will allow clear identification of peak coverage and any off-peak inefficiencies to improve commercial performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Toni Walker Chartered Accountants
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Thursday · Addington-Middleton
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#190of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #190 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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