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Tony's Barber

Barber shop · Upper Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Tony's Barber

Barber shop · Upper Riccarton, Christchurch

Where you stand#406of 498 hair salons & barbers
Overall health1.9/10across the eight areas

Going well

08Opening hours8.7

Where we can help

02Reviews3.903Map positions3.401Google listing2.704Listings and social2.705Facebook page1.907Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Tony's Barber is a Sockburn-based barber in Christchurch offering men's haircuts and trimming. The shop is noted for hands-on service, straightforward pricing and a long-standing local trade. Reviews commonly praise Tony's skill and value, though some customers report inconsistent results and occasional concerns about hygiene and clipper use.

Tony's Barber is a neighbourhood barber located in Sockburn, Christchurch, serving local clients with men's haircuts and trimming. The shop presents as a traditional barber offering routine cuts and grooming in a street-side setting.

Services centre on standard barbering and trimming, with a focus on precision cuts and practical styling. Pricing is described in reviews as straightforward and often below mall prices. The business is presented as run by a single practitioner, Tony, who repeatedly appears in customer comments as the main service provider.

Customer feedback maps to two clear themes. Many clients highlight skill, clear communication about desired styles, and good value for price, with several reviewers noting repeat visits and trust in Tony's work. At the same time, a minority of reviews describe inconsistent outcomes, with specific complaints about unexpected use of clippers instead of scissors and dissatisfaction with finished looks. A few reviewers also raised concerns about cleanliness around tools and hair on the floor.

Locally, the barber is described in reviews as a familiar, accessible option for clients who prioritise practical cuts and value. The combination of commonly positive accounts of skill and price with occasional reports of variability and hygiene forms the practical character customers can expect when choosing Tony's Barber in Sockburn.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Tony's Barber shows low overall Google Business Listing health with clear gaps. The listing has essential basics like open status, a listing title, claimed status, a phone number and a full address, but missing a website link, a meaningful description and a logo. Photos are improving but need more high-quality visuals to reach the local midpoint.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Tony's Barber
Tony's Barber✓✓
4.0 ★★★★★ (153)
Barber shop · Upper Riccarton
Open 6 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #365 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Tony's Barber shows a low overall health score but has room to improve in engagement and listing performance. The main finding is that response rate is zero, which undermines trust, while the business already benefits from a solid base of reviews and a high ranking in total reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
Tony's Barber
OverviewReviewsPhotosAbout
4.0★★★★★153 reviews
5
4
3
2
13
price 30cut 7job 7boys 6scissors 4malls 3
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #304 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Tony's Barber in Sockburn shows a below‑average health score of 3.0 out of 10 for Google Maps search rankings. The business ranks well for several city-wide keywords such as "barber shop in sockburn" (rank 3) and "barber shop in yaldhurst" (rank 3), but overall local presence remains limited. Focus should be on boosting local footprint and consistency in results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
3.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
barber shop
2Top three for "barber shop" in 2 suburbs, seen in 5
1
Wass' Barbers - Upper Riccarton4.2 ★ (168) · Barber shop
2
All Pro's Barbershop5.0 ★ (54) · Barber shop
3
Fresh Barber Cuts Riccarton5.0 ★ (12) · Barber shop
4
Old Dogs Barbershop The Dog Box4.8 ★ (308) · Barber shop
↓
Tony's Barber1Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #330 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Tony's Barber shows a below-average social presence health score of 3.6/10, indicating room for improvement in citations and social profiles. The strongest completed asset is a very high-trust Facebook profile, which anchors trust and engagement. Fresha listings add ongoing visibility, but overall reach is limited without broader profile alignment.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/tonys-barber-yaldhurst-road-christchurch-a2QR1Z) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Gtony's barber upper riccarton
AllImagesMapsNews
Freshalp/en/bt/barbershops/in/nz-christchurch/upper-riccartonTony's Barber | Fresha✓
FacebookTonys-Barber-shop-100067861847311Tony's Barber | Facebook✓
Tiktok@wassbarberTony's Barber | Tiktok2
Instagramwass_barbersTony's Barber | Instagram1
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #364 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
8 checks on your Facebook page. You're seeing 5 of them.
1.9Room to grow
What customers seeWhere you rank
9:41
facebook
people2
33 followers 1
FollowMessage
★ 1 reviews · recommended 3
🌐 maps.google.com
☎ +64 21 141 0707✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #402 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gtony's barber website
AllMapsImagesNews
Google Mapsgoogle.com › mapsTony's Barber - Upper Riccarton, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Tony's BarberNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Tony's Barber shows solid timing alignment with Christchurch demand: open during several high-demand mid-day slots, especially Saturday 11am-1pm and Tuesday 11am-12pm. However the shop is closed across several busy Sunday afternoon hours (12pm-4pm), representing missed customer demand. No hours are open during low-demand windows, so wasted time is not evident. Adjusting a few Sunday hours could capture more trade.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.7Strong
What customers seeWhere you rank
9:41
Tony's Barber
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-6pm
Tuesday8:30am-6pm
Wednesday8:30am-6pm
Thursday8:30am-6pm
Friday8:30am-6pm
Saturday8:30am-6pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #68 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#406of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #406 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

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