Strengths

• ✓
  ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
• ✓
  NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
• ✓
  WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

• 1
  Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.What if I sorted this?
• 2
  Open statusYour listing shows the business as closed for now, so customers can see you intend to reopen rather than assuming you have gone.What if I sorted this?
• 3
  Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.What if I sorted this?

Strengths

• ✓
  Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

• 1
  Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.What if I sorted this?
• 2
  Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.What if I sorted this?
• 3
  Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.What if I sorted this?

Strengths

Top two opportunities

• 1
  Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.What if I sorted this?
• 2
  Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.What if I sorted this?

Strengths

• ✓
  Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
• ✓
  Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
• ✓
  Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/toris-lash-and-tan-studio-christchurch-52b-surrey-street-ibgmjeja) found via: Google search results.

Top three opportunities

• 1
  Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.What if I sorted this?
• 2
  Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?
• 3
  Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?

Strengths

• ✓
  A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
• ✓
  A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.
• ✓
  A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

• 1
  A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.What if I sorted this?
• 2
  Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.What if I sorted this?
• 3
  People following your pageFewer people follow your page than follow half the pages here.What if I sorted this?

Strengths

• ✓
  Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

• 1
  On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.What if I sorted this?
• 2
  Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.What if I sorted this?
• 3
  Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.What if I sorted this?

Strengths

Top three opportunities

• 1
  What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.What if I sorted this?
• 2
  What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.What if I sorted this?
• 3
  Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.What if I sorted this?

Strengths

Top opportunity

• 1
  Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.What if I sorted this?