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Training and Beyond

Bookkeeping service · Spreydon, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Training and Beyond

Bookkeeping service · Spreydon, Christchurch

Where you stand#27of 245 accountants
Overall health8.9/10across the eight areas

Going well

08Opening hours9.801Google listing9.704Listings and social9.407Google search and traffic7.202Reviews6.605Facebook page6.4

Where we can help

03Map positions3.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Training and Beyond is a Christchurch bookkeeping and training centre based in Spreydon that specialises in Xero and cloud accounting software. As a Xero Platinum Partner, it provides structured training, bookkeeping and payroll services, plus Xero conversions and health checks. The centre also offers competency testing for recruiters and tailored online and in-person training options.

Training and Beyond is a bookkeeping and training centre located in Spreydon, Christchurch. The practice describes itself as an award-winning Xero Platinum Partner with a long history in cloud accounting, and it positions bookkeeping and training as its core focus.

Services include structured Xero training sessions, online training and tailored education options, competency tests for recruiters and business owners to assess Xero skills, and self-drive bookkeeping modules. The firm also states it provides bookkeeping, payroll and bookkeeping advisory services, plus Xero conversions, Xero Payroll and WorkflowMax implementation and Xero Health Checks.

Customer feedback emphasises knowledgeable, friendly instruction and smooth, confidence-building training experiences. Reviews note long-term client relationships built around Xero-certified bookkeeping and practical support with setting up Xero, payroll integration and bank processes. In-person classes and sessions are mentioned alongside ongoing bookkeeping support from the same team.

Locally, Training and Beyond is distinguished by its focus on cloud accounting and Xero certification, competency testing for recruitment, and a stated approach that combines bookkeeping expertise with emerging tools such as AI advisory. Customers looking for Xero-focused training, conversions or ongoing bookkeeping and payroll support in Christchurch will find a practice that centres training alongside day-to-day bookkeeping services.

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01Google listingMarketbase business report

Your Google listing

Training and Beyond shows a very high overall health on Google Business listing, with strengths in listing ownership, open status, a working website link, a clear title, and a listed phone number. The top finding notes the description is already well optimised and likely among the best in the area. Overall, customers will see accurate details and easy contact capabilities.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 5 of them.
9.7Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Training and Beyond
Training and Beyond✓✓
5.0 ★★★★★ (2)
Bookkeeping service · Spreydon2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Training and Beyond is an award-winning bookkeeping and training centre specialising in cloud software. As a Xero Platinum Partner, we know our numbers and can help you with yours. We provide: – Competency tests for recruiters and business owners to confidently assess candidates' Xero skills – Structured Xero training sessions, online training and tailored education options – Bookkeeping, Payroll, Bookkeeping Advisory services and Xero Health Checks – Conversion and implementation of Xero, Xero Payroll and WorkflowMax +64 0800BEYOND @TrainingBeyond

1
Google listingChristchurch accountants · 245 businesses
You are #8 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Training and Beyond shows an above-average Google review health score of 6.2/10. The business has a strong star rating in the top 10% and is well-placed for continued trust. However, there is no response to any reviews yet, which may limit perceived engagement with customers and potential feedback loops.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
6.6Good
What customers seeWhere you rank
9:41
Training and Beyond
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #84 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Training and Beyond shows a below-average health score of 3.4 out of 10 for Google Maps search visibility, indicating room to improve overall visibility across all searches and within the Spreydon borough. Top opportunities point to gradually improving aggregate rankings and bolstering the borough presence, which has already risen from the bottom quartile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
payroll service
1Top three for "payroll service" in 1 suburb, seen in 9
1
SBA Small Business Accounting Barrington4.8 ★ (23) · Bookkeeping service
2
GS Chartered Accountants and Advisors5.0 ★ (5) · Bookkeeping service
3
Training and Beyond25.0 ★ (2) · Bookkeeping service
4
GamePlan Bookkeeping & Payroll5.0 ★ (9) · Bookkeeping service
Map positionsChristchurch accountants · 245 businesses
You are #161 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Training and Beyond shows a very high health score of 9.6, indicating strong social and directory presence. The strongest current assets are outstanding Instagram and Facebook profiles, which support trust and visibility. LinkedIn, GrabOne are listed and up to date, enabling professional reach and deals. A key focus is on expanding Neighbourly, Yellow, and TikTok profiles to diversify reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/training-and-beyond-ltd) found via: Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.4Strong
What customers seeWhere you rank
9:41
Gtraining and beyond spreydon
AllImagesMapsNews
FacebooktrainingbeyondTraining and Beyond | Facebook✓
InstagramtrainingandbeyondTraining and Beyond | Instagram✓
LinkedIntraining-and-beyond-ltdTraining and Beyond | LinkedIn✓
GrabOnechristchurch/training-courses/business-coursesTraining and Beyond | GrabOne
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #16 for listings and social
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GoogleFacebookInstagramTikTokLinkedInGrabOneYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
6.4Good
What customers seeWhere you rank
9:41
facebook
trainingbeyond✓
284 followers 2
Specialising in: small business bookkeeping, strategy, training, succession and business survival. Cashflow planning and forecasting for COVID-19 wage subsidies.
FollowMessage
★ 2 reviews · recommended 3
🌐 trainingandbeyond.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #90 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Training and Beyond shows an average on-page SEO health with a 5.5/10. The most impactful findings are the missing meta description and the room to improve the on-page SEO score, alongside a title tag that sits outside the ideal length. Existing strengths include a valid favicon, an H1 tag, a compact page size, adequate text, and an SEO-friendly URL.

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒trainingandbeyond.co.nz✓3
✓The shape of your link profile
✓Favicon
1Meta description
2On-page score
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Training and Beyond shows healthy website traffic with a 7.5/10 health score. Key findings point to opportunities in paid traffic and continuing organic growth: a small, targeted paid campaign could establish measurable paid traffic, while improving content, UX and link-building may lift organic value and rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.2Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Training and BeyondNot in these results
3About 26 visits a month from search, across 47 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #70 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Training and Beyond's opening hours largely align with weekday demand but leave notable gaps on weekends. Strong alignment is concentrated on Thursday mornings and afternoons (9am-3pm), matching high search activity. However, the centre is closed during several popular weekend windows - especially Sunday mid-morning and midday and Saturday late afternoon - representing missed commercial opportunity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
Training and Beyond
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#27of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #27 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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