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True Beauty

Beauty salon · Lincoln, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

True Beauty

Beauty salon · Lincoln, Christchurch

Where you stand#418of 570 beauty businesses
Overall health2.7/10across the eight areas

Going well

05Facebook page6.5

Where we can help

01Google listing5.703Map positions5.404Listings and social2.308Opening hours2.202Reviews2.007Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

True Beauty is a beauty therapy salon operated from a private residence in Lincoln, Canterbury. Owner and therapist Kate holds a City and Guilds Advanced Diploma in Beauty Therapy and has run the salon for eight years. The salon offers professional treatments using quality products at affordable prices, with an emphasis on relaxed, personalised service.

True Beauty is a beauty therapy salon located in Lincoln, Canterbury and operated from a private residence. Owner Kate is a qualified beauty therapist with an internationally recognised City and Guilds Advanced Diploma in Beauty Therapy and has been self-employed in this salon for eight years.

The salon describes a range of professional treatments delivered from a home-based space in Redwood. Services are offered using quality products and equipment and are positioned as professional treatments at affordable prices. The website notes a focus on meeting customers' needs and providing treatments to a high standard.

Customer feedback highlights a consistently relaxing experience, with reviews mentioning very positive massage experiences and repeat visits. The review snapshot shows an overall average rating of 4.4 and several comments that describe treatments as relaxing and worth returning for, indicating steady customer satisfaction.

Locally, True Beauty presents as a small, home-based beauty provider with a qualified therapist, a focus on relaxed, professional treatments, and competitive pricing. The combination of an advanced diploma, years of self-employment, and positive review themes suggests a salon that appeals to clients seeking affordable, comfortably delivered beauty treatments in the Lincoln area.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

True Beauty shows an above-average overall health score of 6.0 out of 10 for its Google Business Listing, meaning the profile is solid but has room to improve. The most notable findings are a verified listing with claimed status, a direct website link, a visible phone number, and an open-for-business status. The main opportunity is refining the listing description to rise above the bottom 25% and expanding the photo library to climb higher in local comparisons.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 5 of them.
5.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
True Beauty
2
True Beauty✓✓
4.4 ★★★★★ (5)
Beauty salon · Lincoln
Open 5 days · late Mon and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Quality professional treatments at an affordable price. True Beauty is located from my private residence in Lincoln, Canterbury

1
Google listingChristchurch beauty · 570 businesses
You are #245 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The overall health on Google Business Reviews for True Beauty is low, at 2.0 out of 10. This reflects limited review activity and engagement. Key findings show progress on rating confidence and a start on reviews, with room to improve response rate and overall star rating by consistently encouraging feedback.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
True Beauty
OverviewReviewsPhotosAbout
4.4★★★★★5 reviews
5
4
3
2
13
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #459 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

True Beauty shows an average health score of 5.5 out of 10 for Google Maps search performance, indicating moderate visibility. The top finding is that the business already ranks well for several beauty-related keywords in Lincoln and surrounding areas, such as beautician in lincoln and laser hair removal service in lincoln, signalling solid relevance. Focus should be on growing aggregate visibility and improving suburb performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beautician
1Seen in 1 search across Christchurch, top three in none
1
Beauty at Lincoln4.6 ★ (55) · Beauty salon
2
Radiant Beauty5.0 ★ (47) · Beauty salon
3
FlexiBeauty5.0 ★ (4) · Beauty salon
4
Spa Paradise Lincoln5.0 ★ (179) · Beauty salon
↓
True Beauty2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #263 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

True Beauty shows a low health for Citations & Social Presence with a 1.9/10. Strengths include a very high-trust Facebook presence and a Fresha listing, which helps visibility. Key opportunities focus on improving Instagram, creating a TikTok presence, adding NoSecretSalon and Neighbourly profiles, and updating Yellow Profile to boost local reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/true-beauty-lincoln-vitalia-crescent-iz6s1t4j) found via: Your website.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
Gtrue beauty lincoln
AllImagesMapsNews
Freshatrue-beauty-lincoln-vitalia-crescent-iz6s1t4jTrue Beauty | Fresha✓
FacebooktruebeautychchTrue Beauty | Facebook✓
Family Company Studiotrue-beautyTrue Beauty | Family Company Studio
InstagramtruebeautyqueenstownTrue Beauty | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #441 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaFamily Company StudioYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
9 checks on your Facebook page. You're seeing 6 of them.
6.5Good
What customers seeWhere you rank
9:41
facebook
truebeautychch✓
1.5K followers
Quality professional beauty treatments at an affordable price!1
FollowMessage
★ 11 reviews · recommended 2
🌐 truebeautychch.weebly.com3
☎ +64 274 850 157✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #200 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

True Beauty shows an average on-page SEO health of 5.6 out of 10, indicating room for improvement in technical factors. The most notable findings are a missing homepage meta description and a need to improve title tag length. Strengths include an SEO-friendly URL, a relevant title tag, and a page under 256KB, which helps load time. Addressing gaps can lift overall visibility and click-through rates.

Strengths

  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.

Top two opportunities

  • 1
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 2
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒weebly.com✓21
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

True Beauty shows a very healthy website traffic profile, with a health score of 10.0 out of 10. The strongest point is organic traffic value and top-10% organic traffic, indicating solid SEO and local visibility. Paid traffic metrics also perform well, but there is room to fine-tune paid campaigns and landing pages to lift efficiency.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
True BeautyNot in these results
About 71,303,275 visits a month from search, across 11,751,187 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

True Beauty's opening hours largely hit several high-demand weekday windows but miss key weekend and late-afternoon peaks. Most open hours align with local searches on Tuesday mornings and midweek midday, while notable demand on Thursday late afternoon and Saturday early afternoon occurs when the salon is closed. No hours are open during low-demand periods, so inefficiency from unnecessary opening is not evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.2Room to grow
What customers seeWhere you rank
9:41
True Beauty
OverviewReviewsPhotosAbout
Hours 1
Monday10am-12:30pm, 6:30pm-9pm
Tuesday10am-2pm
Wednesday10am-3pm
ThursdayClosed
Friday10am-7pm
SaturdayClosed
Sunday11am-3pm
Opening hoursChristchurch beauty · 570 businesses
You are #447 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website2 opportunities

08Opening hours1 opportunity

Where you'd stand#418of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #418 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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