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True Form Physio and Pilates

Physiotherapist · Burnside, Christchurch

What your customers see when they look for you, and where that puts you among 203 Christchurch physiotherapy businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch physiotherapy · 203 businesses
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Executive summaryExclusive Marketbase business report

True Form Physio and Pilates

Physiotherapist · Burnside, Christchurch

Where you stand#91of 203 physiotherapy businesses
Overall health5.5/10across the eight areas

Going well

04Listings and social7.3

Where we can help

01Google listing5.705Facebook page5.407Google search and traffic4.303Map positions3.702Reviews3.608Opening hours3.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

True Form Physio and Pilates is a physiotherapy clinic in Burnside, Christchurch offering ACC and private physiotherapy, Pilates classes and private Pilates tuition. The practice blends manual therapy and strengthening with clinical Pilates, and provides an on-demand online Pilates library for clients who prefer to exercise at home. The clinic emphasizes recovery from sports, work and post-operative injuries.

True Form Physio and Pilates is a physiotherapy clinic based in Burnside, Christchurch. The clinic operates inside a fully equipped gym and provides ACC and private physiotherapy alongside group and private Pilates options. Justine and Vanessa are the physiotherapists named on the site with a combined 25 years of experience.

Services include hands-on physiotherapy treatment, manual therapy and strengthening work, plus clinical and equipment-based Pilates classes and private Pilates tuition. The clinic also offers an on-demand online Pilates content library for clients who need to exercise from home. The team states they treat sports-related injuries, accidents at home or work, gradual onset conditions and post-operative rehabilitation.

Clients commonly report friendly, knowledgeable and professional care, with reviewers noting helpful support through recovery over several months and trust in the therapists. The clinic encourages self-management and supporting clients to take control of their recovery, with a stated focus on reaching practical outcomes for pain and injury.

Locally, True Form combines clinic-based physiotherapy with accessible Pilates options and online content for those on the run. The mix of ACC and private appointments, plus group and private Pilates and a home-exercise library, defines its practical offering for Christchurch clients seeking rehabilitation and ongoing injury prevention.

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01Google listingMarketbase business report

Your Google listing

True Form Physio and Pilates has a solid overall health score with clear profile completeness. The listing shows claimed status, a website link and a listed phone number, and it correctly indicates open status. The main strengths are the claimed listing and accessible contact details, while the description has improved and photos are being added, setting a path for steady improvement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
True Form Physio and Pilates
2
True Form Physio and Pilates✓✓
5.0 ★★★★★ (2)
Physiotherapist · Burnside3
Open 5 days · late Mon, Tue, Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We are experienced physiotherapists providing physiotherapy treatment, Pilates classes and private Pilates tuition. Our goal is to help you recover from pain and injury through manual therapy, strengthening and Pilates. We also run an on-demand online Pilates content library for those on the run wanting to exercise from home.

1
Google listingChristchurch physiotherapy · 203 businesses
You are #88 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

This executive summary covers True Form Physio and Pilates on Google Business Reviews, noting overall health and two key findings. The health score is 3.8 out of 10, which is below average, signalling room for improvement. A top achievement is the top 10% star rating, reflecting strong customer satisfaction. Opportunities focus on engagement, rating confidence, and growing total reviews.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
3.6Room to grow
What customers seeWhere you rank
9:41
True Form Physio and Pilates
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 3
5
4
3
2
1✓
friendly staff 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch physiotherapy · 203 businesses
You are #131 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

True Form Physio and Pilates shows a below-average health score of 3.9 out of 10 for Google Maps search, with some visibility in broader maps queries and within its own suburb. The top opportunities focus on sustaining progress in aggregate maps results and pushing suburb/borough presence into top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
3.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
physiotherapist
1Top three for "physiotherapist" in 2 suburbs, seen in 3
1
Embrace Physiotherapy Burnside5.0 ★ (10) · Physiotherapist
2
Way Forward Physio5.0 ★ (2) · Physiotherapist
3
True Form Physio and Pilates25.0 ★ (2) · Physiotherapist
4
Ilam Rd Physiotherapy Centre5.0 ★ (7) · Physiotherapist
Map positionsChristchurch physiotherapy · 203 businesses
You are #129 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

True Form Physio and Pilates shows very high health (9.8/10) in the SUMMARY CONTEXT, indicating strong overall performance. The strongest confirmed strengths are outstanding Instagram and Facebook profiles, plus a Neighbourly listing, which together boost local visibility and trust. The main opportunity area is expanding presence on additional platforms like TikTok and business directories to diversify reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
7.3Good
What customers seeWhere you rank
9:41
Gtrue form physio and pilates burnside
AllImagesMapsNews
FacebooktrueformnzTrue Form Physio and Pilates | Facebook✓
Balance Gurustrue-form-physio-and-pilates-christchurchTrue Form Physio and Pilates | Balance Gurus
InstagramtrueformphysioandpilatesTrue Form Physio and Pilates | Instagram✓
Neighbourlytrue-form-physio-and-pilatesTrue Form Physio and Pilates | Neighbourly3
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch physiotherapy · 203 businesses
You are #56 for listings and social
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GoogleFacebookInstagramTikTokBalance GurusNeighbourlyYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
5.4Room to grow
What customers seeWhere you rank
9:41
facebook
trueformnz✓
318 followers 2
Physiotherapy and Pilates3
FollowMessage
★ 1 reviews · recommended 1
🌐 trueform.co.nz✓
☎ +64 27 282 5533✓
PostsAboutPhotosReviews
Facebook pageChristchurch physiotherapy · 203 businesses
You are #93 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The on-page health for True Form Physio and Pilates sits at 7.3 out of 10, indicating a generally solid technical footing with room to optimise. Notable strengths include a strong title tag, a valid favicon, adequate text content, a relevant title tag and an H1 tag, which support both search engines and users. The main area for improvement is meta description length and other technical checks.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒trueform.co.nz✓3
✓Page title
✓Favicon
1Meta description
2Separate sites linking to you
Your websiteChristchurch physiotherapy · 203 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The website health for True Form Physio and Pilates shows an overall traffic health score of 4.4 out of 10, indicating average performance. The strongest signal is improving organic traffic, now above the bottom quartile, suggesting momentum in that area. Paid traffic remains negligible and requires careful, targeted steps to build measurable activity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Gphysio burnside
AllMapsImagesShopping
31No ads from you on any search
www.embracephysio.co.nzEmbrace Physiotherapy
www.trueform.co.nzPhysiotherapy | True Form Physio and Pilates | Christchurch

True Form is a physiotherapy clinic in Burnside, Christchurch situated inside a fully equipped gym offering ACC and private physiotherapy services and Pilates. Read more

corephysio.com.auBurnside Clinic: Core Physio & Pilates
2About 21 visits a month from search, across 17 searches
Google search and trafficChristchurch physiotherapy · 203 businesses
You are #116 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

True Form Physio and Pilates generally matches local demand during weekday daytime hours, with many peak slots covered but several late‑afternoon peaks left closed. Strong alignment appears mid-morning and mid‑afternoon on key weekdays. There is one low‑demand late evening hour that may be inefficient. Adjusting a few late‑afternoon openings could capture more customers without a big increase in weekly hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.5Room to grow
What customers seeWhere you rank
9:41
True Form Physio and Pilates
OverviewReviewsPhotosAbout
Hours 1
Monday9am-7:30pm
Tuesday9am-3pm, 6pm-8pm
Wednesday11am-7:30pm
Thursday9am-2:30pm, 6pm-8pm
Friday9:15am-4pm
SaturdayClosed
SundayClosed
Popular times Saturday · Burnside
8a9a10a11a12p1p2p3p4p5p6p
When people in Burnside look   You are shut
Opening hoursChristchurch physiotherapy · 203 businesses
You are #133 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#91of 203 Christchurch physiotherapy businesses
9:41
Christchurch physiotherapyOverall · 203 businesses
You are #91 overall
Open my free 7 days →
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