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Truscott Hamilton Optometrists Bryndwr

Optometrist · Bryndwr, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Truscott Hamilton Optometrists Bryndwr

Optometrist · Bryndwr, Christchurch

Where you stand#37of 49 optometrists
Overall health2.5/10across the eight areas

Going well

03Map positions8.308Opening hours6.0

Where we can help

02Reviews4.801Google listing4.004Listings and social3.305Facebook page2.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Truscott Hamilton Optometrists Bryndwr is an independent optometry practice based on Wairakei Road in Bryndwr, with additional clinics in Redcliffs and Ashburton. Operating for more than 50 years, the New Zealand owned practice offers comprehensive eye examinations, a wide selection of frames and prescription lenses, contact lens fittings and on-site spectacle repairs for Christchurch-area customers.

Truscott Hamilton Optometrists Bryndwr is an independent optometry practice located on Wairakei Road in Bryndwr, Christchurch, with further clinics in Redcliffs and Ashburton. The practice has been New Zealand owned and operated for more than 50 years and focuses on routine eye health and vision care for local communities.

Services include comprehensive eye examinations, contact lens fittings and a large range of optical frame brands and prescription spectacle lenses. The practice lists specialised services such as myopia control, paediatric optometry and prescription sunglasses, and it maintains an extensive selection of contact lens options and on-site spectacle repairs.

Customers commonly report reliable, professional care and helpful service from staff, with many noting continuity of care and reasonable pricing. Review themes highlight friendly and knowledgeable optometrists, a good selection of frames and efficient appointment bookings. Feedback describes staff members by name and notes repeat visits from long-term clients.

Locally, Truscott Hamilton Optometrists Bryndwr positions itself as a long-established independent optometry practice serving Christchurch and Ashburton. The combination of multiple clinic locations, a broad choice of frames and lenses, paediatric and myopia services, and an emphasis on continuity of care distinguishes the practice for customers seeking a full-range optical provider in the area.

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01Google listingMarketbase business report

Your Google listing

Truscott Hamilton Optometrists Bryndwr shows a below-average health score on Google Business, with room for growth in branding and imagery. The listing already provides a clear title, claimed status, phone number and a website link, and it correctly reflects open status. A key finding is that adding a logo and more high-quality photos can improve visibility and trust among local customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
4.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Truscott Hamilton Optometrists Bryndwr
3
Truscott Hamilton Optometrists Bryndwr✓✓
5.0 ★★★★★ (18)
Optometrist · Bryndwr2
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We are an independent optometry practice located in Wairakei Road, Bryndwr and Redcliffs in Christchurch and also Ashburton. This is a New Zealand owned and operated practice of more than 50 years. Our aim is to care for your eyes. Being independent allows us to access a wide and diverse range of frames, prescription spectacle lenses, and contact lenses. We offer a full range of services. The eye exam will investigate the health of your eyes and help in determining the options available to give you the best vision. There is a vast selection of frames, sunglasses and contact lens solutions on site and access to many more. We have access to an extensive selection of prescription spectacle lenses and contact lenses. We do spectacle repairs ...

Google listingChristchurch optometrists · 49 businesses
You are #30 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Truscott Hamilton Optometrists Bryndwr shows an above-average health score of 6.2 out of 10, indicating solid performance in Google reviews. The business has achieved a top-10% star rating, reflecting strong customer satisfaction. The most important opportunities relate to engaging with customers by replying to reviews, while review volume and rating confidence are already improving.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
4.8Room to grow
What customers seeWhere you rank
9:41
Truscott Hamilton Optometrists Bryndwr
OverviewReviewsPhotosAbout
5.0★★★★★18 reviews 2
5
4
3
2
1✓
optometrists 4business 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #26 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Truscott Hamilton Optometrists Bryndwr shows very high visibility on Google Maps with a 9.4 health score, indicating strong local presence. The business ranks highly in borough searches and currently dominates key optometry-related terms in Bryndwr. Opportunities exist to extend this strength across more suburbs while maintaining the top rankings.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.3Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
optometrist
1Top three for "optometrist" in 14 suburbs, seen in 40
1
Truscott Hamilton Optometrists Bryndwr✓5.0 ★ (18) · Optometrist
2
Curtis Vision Optometrist Fendalton5.0 ★ (14) · Optometrist
3
Foate Optometry Bishopdale3.3 ★ (7) · Optometrist
4
Oscar Wylee Optometrist4.8 ★ (520) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #9 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Truscott Hamilton Optometrists Bryndwr shows a mixed health in its social presence, with a 4.5/10 overall. The strongest confirmed asset is an outstanding Instagram profile that earns a very high trust score and supports brand credibility. A Yellow Directory listing is active and helps local reach, but other key platforms are missing or inactive.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/truscott-hamilton-optometrists) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe can see the Yellow Profile listing (https://yellow.co.nz/y/truscott-hamilton-optometrists-579354004) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
16 checks on your listings and social. You're seeing 5 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Gtruscott hamilton optometrists bryndwr bryndwr
AllImagesMapsNews
Healthpagesoptometrists-truscott-&-hamilton-optometristsTruscott Hamilton Optometrists Bryndwr | Healthpages
Healthpointtruscott-hamilton-optometristsTruscott Hamilton Optometrists Bryndwr | Healthpoint✓
White Pagestruscott-hamilton-bryndwrTruscott Hamilton Optometrists Bryndwr | White Pages
InstagramtruscotthamiltonoptometristsTruscott Hamilton Optometrists Bryndwr | Instagram✓
Yellowtruscott-hamilton-optometrists-579354004Truscott Hamilton Optometrists Bryndwr | Yellow3
EyePro Optometristtruscott-hamilton-thompson-bryndwrTruscott Hamilton Optometrists Bryndwr | EyePro Optometrist
Family Company Studiotruscott-hamilton-thompson-optTruscott Hamilton Optometrists Bryndwr | Family Company Studio
ServiceFinderTruscott-Hamilton-and-Thompson-Optometrists-92981Found through search, not linked from anything you own
FacebookNo account found1
TiktokNo account found2
Listings and socialChristchurch optometrists · 49 businesses
You are #33 for listings and social
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GoogleFacebookInstagramTikTokHealthpagesHealthpointWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.5Room to grow
What customers seeWhere you rank
9:41
facebook
truscott hamilton optometrists bryndwr bryndwr
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch optometrists · 49 businesses
You are #37 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Truscott Hamilton Optometrists Bryndwr shows an overall on-page SEO health score of 3.8 out of 10, indicating below-average performance. The notable completed achievement is page load time under 3 seconds, which supports user experience. Key opportunities include addressing the missing on-page SEO score, creating a meta description, adding a descriptive title tag, implementing a favicon, and resolving render-blocking resources to improve speed and visibility.

Strengths

  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠thoptometrists.co.nz
✓Page load speed
1On-page score
2Meta description
3Page title
Your websiteChristchurch optometrists · 49 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Truscott Hamilton Optometrists Bryndwr shows a very low health score for website traffic, with limited organic and paid activity. The strongest signal is that no organic keywords rank in the top 100, and there is near-zero earned traffic value. Key immediate opportunities include publishing local content and optimising on-page SEO to begin building rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Truscott Hamilton Optometrists BryndwrNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #33 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Truscott Hamilton Optometrists Bryndwr's opening hours partly align with local demand: several weekday and a Saturday lunchtime slot match peak customer searches, but notable high-demand windows on weekend afternoons and Sunday lunchtime are missed. The practice has no low-demand open hours, so current schedule is efficient where open, but adding a few weekend afternoon hours could capture unmet demand and likely increase bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.0Good
What customers seeWhere you rank
9:41
Truscott Hamilton Optometrists Bryndwr
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-2pm
SundayClosed
Opening hoursChristchurch optometrists · 49 businesses
You are #20 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#37of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #37 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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