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Twiggi Hair

Hairdresser · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Twiggi Hair

Hairdresser · Christchurch Centre, Christchurch

Where you stand#102of 498 hair salons & barbers
Overall health8.0/10across the eight areas

Going well

01Google listing9.702Reviews8.404Listings and social8.107Google search and traffic8.0

Where we can help

08Opening hours4.805Facebook page3.003Map positions2.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Twiggi Hair is a contemporary salon in Christchurch Central City offering precision haircuts and professional colour services. The team specialises in blonde and curly hair and provides personalised consultations and L'Oreal Professionnel colour. The salon states a commitment to sustainability and aims to keep hair healthy and vibrant while delivering creative, professional styling in a welcoming central-city location.

Twiggi Hair is a contemporary hair salon located in Christchurch Central City. The team provides precision haircuts and professional colour services from their shop at The Crossing on Cashel Street, serving city residents and visitors.

The salon highlights specialisations in blonde and curly hair and uses L'Oreal Professionnel colour. Every visit includes a free full consultation and a focus on personalised techniques, from subtle highlights to more dramatic colour work.

Customer feedback commonly notes friendly, accommodating staff and high-quality service. Reviews indicate clients experience attentive consultations, reliable colour and cut results, and a welcoming atmosphere; several reviewers praised specific stylists for their skills and the salon for fitting clients in when needed.

Locally, Twiggi Hair is distinguished by its central-city location, stated sustainability practices, and emphasis on personalised consultations and specialist knowledge in blonde and curly hair. These features position the salon as a practical option for clients seeking professional colour work and tailored haircuts in Christchurch Central City.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Twiggi Hair shows a very high overall health on Google Business Listing, with a health score of 9.9 out of 10. The listing already has the essential details-open status, website link, listing title, claimed status, and a phone number-demonstrating solid listing hygiene. The top opportunity focuses on increasing photo count to reach the top 10% of peers, improving visual impact.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 2
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 5 of them.
9.7Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Twiggi Hair
2
Twiggi Hair✓✓
5.0 ★★★★★ (74)
Hairdresser · Christchurch Centre1
Open 6 days · late Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Twiggi Hair, located in Christchurch Central City, is a contemporary hair salon committed to enhancing every client’s hair with style and care. Our skilled team of hairdressers provides precision haircuts designed to suit individual personalities and lifestyles, while our colour specialists craft beautiful, lasting shades, from subtle highlights to bold, head-turning transformations. Renowned for our expertise in blonde and curly hair, Twiggi Hair ensures each strand is healthy, vibrant, and perfectly styled. With a focus on personalised consultations, innovative techniques, and a welcoming atmosphere, Twiggi Hair delivers an exceptional, creative, and professional hair experience every visit. Contact us today to book an appointment.

Google listingChristchurch hair salons & barbers · 498 businesses
You are #16 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Twiggi Hair shows a healthy overall Google review profile with a health score of 8.4 out of 10, indicating strong customer sentiment. The business holds top 10% positions for both Google Business Rating Confidence and Google Star Rating, reflecting high satisfaction. The main strength is consistently positive ratings, while engagement through responses is solid and improving.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
8.4Strong
What customers seeWhere you rank
9:41
Twiggi Hair
OverviewReviewsPhotosAbout
5.0★★★★★74 reviews 2
5
4
3
2
1✓
welcoming staff 4blow wave 3cool space 3hair massage 2blowdry 2salon design 2
✓How far your rating and your review count together can be trusted
N
Nicky★★★★★ · a month ago

Thank you Diana for your gorgeous service this week! I needed it during my visit to Christchurch to see my mum. Twiggi Hair could put any Melbourne salon to shame. The best service and space. Highly recommend to anyone visiting or any l...

Response from the owner1

Thanks so much for your lovely review Nicky, we are lucky to have Diana. Hope you had a great visit with your mum and see you again next time :)

P
Patricia P.★★★★★ · a month ago

Absolutely loved my haircut!!

Response from the owner

Thanks so much for your 5 Stars, so happy you're loving your haircut, Sally is amazing, we are fortunate to have her as part of our team. Hoping to see you again Patricia :) Twiggi

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #80 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Twiggi Hair shows a low overall health in Google Maps search, with a 2.7/10 score. The top takeaway is that the business already ranks well for a few core queries, especially hair salon in christchurch centre (Position 3) and unisex hairdresser in richmond (christchurch city) (Position 6). Opportunities lie in improving both aggregate results and borough visibility to climb into higher ranges.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
2.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
1Top three for "hair salon" in 1 suburb, seen in 1
1
Doki Hair Salon5.0 ★ (44) · Hairdresser
2
GM Hair Design4.5 ★ (75) · Hairdresser
3
Twiggi Hair25.0 ★ (74) · Hairdresser
4
Surreal Hair4.8 ★ (238) · Hairdresser
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #377 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Twiggi Hair shows an overall health score of 4.1 out of 10, indicating below-average presence health. The strongest completed asset is a very high-trust Facebook profile, complemented by an updated Fresha listing and a Fresha directory presence that boosts visibility. Opportunities lie in expanding Instagram and TikTok activity while adding NoSecretSalon, LinkedIn profiles, and a LinkedIn Company page to build trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/twiggi-hair-cashel-street-christchurch-X48wxZ) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
Gtwiggi hair christchurch centre
AllImagesMapsNews
InstagramtwiggihairTwiggi Hair | Instagram✓
Freshalp/en/bt/hair-salons/in/nz-christchurch/christchurch-centralTwiggi Hair | Fresha✓
FacebookTwiggi-Hair-100092141299585Twiggi Hair | Facebook✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #96 for listings and social
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
9 checks on your Facebook page. You're seeing 6 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
facebook
people2
127 followers 1
Hair salon in The Crossing Christchurch
FollowMessage
★ 3 reviews · recommended 3
🌐 maps.google.com
☎ +64 3-261 9479✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #351 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Twiggi Hair shows an above-average health score for on-page SEO, with strong page load speed, a secure HTTPS setup, and a visible H1 tag. Key findings include solid page size and adequate text length, while opportunities lie in creating a meta description, refining the title tag length, and adding a favicon, plus reducing render-blocking resources.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒twiggihair.com✓✓
✓Page load speed
1Meta description
2Page title
3On-page score
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Twiggi Hair shows strong overall health in Website Traffic with a score of 8.0 out of 10, indicating solid performance relative to local peers. The biggest opportunities lie in paid traffic and sustaining organic growth: starting small paid campaigns with targeted landing pages and refining content to lift organic value and traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
8.0Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Twiggi HairNot in these results
3About 802 visits a month from search, across 190 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #101 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Twiggi Hair's opening hours largely match Christchurch's high-demand windows, with strong coverage on Saturday late morning to early afternoon and Tuesday midday. Significant demand on Friday mornings and lunchtime is missed because the salon is closed then. No low-demand hours are open, so the schedule is efficient but could capture more trade by tweaking Friday hours to align with peak customer searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.8Room to grow
What customers seeWhere you rank
9:41
Twiggi Hair
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-8pm
Thursday9am-8pm
FridayClosed
Saturday9am-4pm
Sunday10am-4pm
Popular times Friday · Christchurch Centre
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When people in Christchurch Centre look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #258 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#102of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #102 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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