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Universal Auto Parts

Auto parts store · East Tamaki, South Auckland

What your customers see when they look for you, and where that puts you among 48 South Auckland automotive dismantlers.

ReportLocal marketing report
Checked12 October 2026
Your marketSouth Auckland automotive dismantlers · 48 businesses
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Executive summaryExclusive Marketbase business report

Universal Auto Parts

Auto parts store · East Tamaki, South Auckland

Where you stand#41of 48 automotive dismantlers
Overall health1.5/10across the eight areas

Going well

08Opening hours10.003Map positions6.4

Where we can help

02Reviews5.301Google listing4.004Listings and social3.805Facebook page1.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Universal Auto Parts is an automotive dismantler and car parts supplier based in East Tāmaki, Auckland. They specialise in new and used parts for Toyota, Suzuki and Nissan vehicles, stocking engines, gearboxes, suspension components, electrical parts and body panels. The team serves mechanics, workshops and everyday drivers, offering affordable options and fast, hands-on customer service.

Universal Auto Parts is an automotive dismantler and car parts supplier in East Tāmaki, Auckland. The business specialises in new and reliable used parts for Toyota, Suzuki and Nissan models, and lists engines, gearboxes, suspension components, electrical parts and body panels among its stock.

Services focus on supplying both new items and salvaged parts suitable for repairs and rebuilds. Universal Auto Parts states it serves mechanics, workshops and everyday drivers, and provides parts across engine, transmission, suspension, electrical and body categories. The description provided notes an emphasis on finding the right part quickly and efficiently.

Customer feedback highlights prompt service, helpful staff and clear communication. Reviews often mention fast availability for small items and parts supplied in good condition for larger purchases such as engines and gearbox packages. Several reviewers name staff members and describe interactions as knowledgeable, friendly and cost efficient, with multiple choices available for common vehicles.

Locally, Universal Auto Parts is positioned as a practical parts source for Toyota, Suzuki and Nissan owners in Auckland. The combination of new and used stock, accessible location in East Tāmaki and a hands-on team are the features most commonly referenced by customers when sourcing parts for repairs or workshop jobs.

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01Google listingMarketbase business report

Your Google listing

Universal Auto Parts shows a health score of 4.0 out of 10, indicating below-average performance for a Google Business Listing. The listing is claimed and linked to the website, with an active Open-for-Business status and a visible phone number, which are solid foundations. The most important areas to address are adding a logo and increasing photo variety, while reviewing category fit and maintaining the description.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
4.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Universal Auto Parts
2
Universal Auto Parts✓✓
4.2 ★★★★★ (110)
Auto parts store · East Tamaki
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Universal Auto Parts is a trusted car parts supplier based in Auckland, specialising in high-quality new and used parts for Toyota, Suzuki, and Nissan vehicles. We stock a wide range of auto parts, including engines, gearboxes, suspension components, electrical parts, and body panels to suit various models. We provide both new and reliable used car parts, offering affordable solutions without compromising on quality. Whether you're a mechanic, workshop, or everyday driver, our experienced team is here to help you find the right part quickly and efficiently.

3
Google listingSouth Auckland automotive dismantlers · 48 businesses
You are #29 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Universal Auto Parts shows an average health score of 5.3 out of 10, indicating moderate performance on Google reviews. The top findings are a low Google review response rate and a below-median Google star rating, suggesting customers rarely see responses and may be influenced by stronger competitors. The overall listing health remains balanced with a solid review count.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
5.3Room to grow
What customers seeWhere you rank
9:41
Universal Auto Parts
OverviewReviewsPhotosAbout
4.2★★★★★110 reviews
5
4
3
2
12
quality parts 5negotiating 5communication 5kind staff 4smooth paperwork 3selling old car 3
3How far your rating and your review count together can be trusted
D
Dinh N.★★★★★ · 4 months ago

Know this store throught Marketplace. Good stuff for cars and multiple choices

Response from the owner1

Thank you for the feedback, looking forward to servicing any parts required for your vehicle in the future UAP

E
Elberto O.★★★★★ · 5 months ago

Thank to roger,,smooth transation to get a parts of my car

Response from the owner

Thank you for the feedback, looking forward to servicing your vehicle for any parts required in the future. UAP

Google reviewsSouth Auckland automotive dismantlers · 48 businesses
You are #23 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Universal Auto Parts shows an above-average health score of 6.4 out of 10 for Google Maps search visibility, indicating solid presence with room to extend reach beyond its immediate area. The strongest opportunities lie in increasing visibility across surrounding suburbs and maintaining momentum from near-premises searches, which tend to influence proximity-based results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.4Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
used auto parts store
1Top three for "used auto parts store" in 5 suburbs, seen in 10
1
Universal Auto Parts24.2 ★ (110) · Auto parts store
2
King Auto3.9 ★ (102) · Auto parts store
3
Jap Euro Auto Parts4.6 ★ (52) · Auto parts store
4
Prestige Car Parts4.4 ★ (67) · Auto parts store
Map positionsSouth Auckland automotive dismantlers · 48 businesses
You are #18 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Universal Auto Parts shows a health score of 6.4 out of 10 for social presence, indicating above-average visibility but notable gaps. The most important findings are the absence of active profiles on Instagram, Facebook and TikTok, plus missing directory listings on TikTok Directory and Yellow Profile, which limit reach and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/universal-auto-parts) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
13 checks on your listings and social. You're seeing 5 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Guniversal auto parts east tamaki
AllImagesMapsNews
Neighbourlyuniversal-auto-partsUniversal Auto Parts | Neighbourly✓
FacebookUniversal-Auto-Parts-61554698440465Universal Auto Parts | Facebook✓
Yellow/east-tamaki/automotive-partsUniversal Auto Parts | Yellow3
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialSouth Auckland automotive dismantlers · 48 businesses
You are #30 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokNeighbourlyYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Universal Auto Parts' Facebook page has Low overall health, with 13 followers and no recommendations, limiting the evidence available to people deciding whether to make contact. The page does provide a phone number, email address, street address and cover photo. Key gaps are the Facebook-generated page address, the short business introduction, and a link that sends customers to a platform rather than a site owned by the business.

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
1.7Room to grow
What customers seeWhere you rank
9:41
facebook
Universal Auto Parts | Auckland3
13 followers 2
Automotive company that sells new genuine and used car parts across New Zealand.
FollowMessage
🌐 maps.google.com
☎ +64 9-265 0331✓
PostsAboutPhotosReviews
Facebook pageSouth Auckland automotive dismantlers · 48 businesses
You are #40 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒universal.kiwi.nz✓1
2On-page score
3Separate sites linking to you
Your websiteSouth Auckland automotive dismantlers · 48 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Universal Auto PartsNot in these results3
Google search and trafficSouth Auckland automotive dismantlers · 48 businesses
You are #38 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Alignment cannot be assessed because the market has no demand data for the week. No closed-hours window is reported in the supplied data, so customers who come during unmeasured times meet a closed door. With no busiest hours recorded inside any closed window, there is no specific change to let customers arrive.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Universal Auto Parts
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
Saturday8am-12pm
SundayClosed
Opening hoursSouth Auckland automotive dismantlers · 48 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#41of 48 South Auckland automotive dismantlers
9:41
South Auckland automotive dismantlersOverall · 48 businesses
You are #41 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 48 automotive dismantlers in South Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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